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    Social Responsibility Theory: Saniya Jahan Nazla Id-1831317630

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    Saniya Jahan Nazla 1831317630
    The social responsibility theory of mass media holds that the media should balance freedom with responsibility by considering the social consequences of their reporting and regulating themselves accordingly through public obligations and external controls. It encourages interpretative reporting to uncover reality rather than just presenting objective facts, and for media to serve the public and society by giving voice to the voiceless and developing public opinion. Bangladeshi media falls under this model, allowing criticism of the government while not encouraging authoritarianism, and working for social benefit such as creating COVID awareness and exposing dangerous fake products.

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    Social Responsibility Theory: Saniya Jahan Nazla Id-1831317630

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    Saniya Jahan Nazla 1831317630
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    The social responsibility theory of mass media holds that the media should balance freedom with responsibility by considering the social consequences of their reporting and regulating themselves accordingly through public obligations and external controls. It encourages interpretative reporting to uncover reality rather than just presenting objective facts, and for media to serve the public and society by giving voice to the voiceless and developing public opinion. Bangladeshi media falls under this model, allowing criticism of the government while not encouraging authoritarianism, and working for social benefit such as creating COVID awareness and exposing dangerous fake products.

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    The social responsibility theory of mass media holds that the media should balance freedom with responsibility by considering the social consequences of their reporting and regulating themselves accordingly through public obligations and external controls. It encourages interpretative reporting to uncover reality rather than just presenting objective facts, and for media to serve the public and society by giving voice to the voiceless and developing public opinion. Bangladeshi media falls under this model, allowing criticism of the government while not encouraging authoritarianism, and working for social benefit such as creating COVID awareness and exposing dangerous fake products.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    58 views8 pages

    Social Responsibility Theory: Saniya Jahan Nazla Id-1831317630

    Uploaded by

    Saniya Jahan Nazla 1831317630
    The social responsibility theory of mass media holds that the media should balance freedom with responsibility by considering the social consequences of their reporting and regulating themselves accordingly through public obligations and external controls. It encourages interpretative reporting to uncover reality rather than just presenting objective facts, and for media to serve the public and society by giving voice to the voiceless and developing public opinion. Bangladeshi media falls under this model, allowing criticism of the government while not encouraging authoritarianism, and working for social benefit such as creating COVID awareness and exposing dangerous fake products.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    Social Responsibility Theory

    Saniya Jahan Nazla


    Id- 1831317630
    Beginning of Social Responsibility Theory

    Content Final
    Journalist
    Writer Consumer
    Social Responsibility theory of mass media
    is relatively a new concept which started in
    the mid-20th century and is used mostly by 1
    developing and least developed countries. 
    The model was designed formally by
    Siebert, Peterson and Schramm in 1956 in
    their book.

    It encourages total freedom to press and no


    2
    censorship, but it should be regulated according to
    social responsibilities and external controls. Content
    is also filtered through public obligation and
    interference.
    3
    The topic hinges on the question of what is right or
    wrong, good or bad, acceptable or not, in the ways
    that the media collects and publishes information.
    Concept of Social Responsibility Theory
    • The social responsibility theory of mass media changed the way press
    published news from objective reporting to interpretative reporting. Before this
    theory, facts were presented without any interpretation.
    • The audience interpreted it the way they wanted to. This caused problems as
    interpretation was not based on reality and it affected the social order.
    Interpretative reporting and investigative reporting started to uncover the reality
    behind every case.
    • In Social Responsibility Theory, the press is taken to be for the people and
    society.
    • The media is taken as a place for the voiceless to have a voice and develop
    public opinions where each and every person has the right to speak, express
    and publish
    Major Features of Social Responsibility Theory

    Media role of criticizing Social benefit


    government
    Media is allowed to criticize the Media must work for the
    government roles, works and society and only do the
    policies. It is done to help the things that are beneficial to
    government get better. the society.

    Helps democracy prosper


    Public participation
    Media helps in maintaining
    Public must get to participate
    democracy and does not
    through comments, response,
    encourage authoritarianism
    write and get involved in all
    or communism.
    aspects of media’s work.
    Bangladesh Media Fall Under Which
    Theory

    The press media of Bangladesh fall under social


    responsibility theory

    Privately
    Right to talk Democracy Social benefit
    owned
    We public has the right to Media does not encourage Press is owned privately. Definitely our press media
    comment, vote on any authoritarianism The government does not work for the social benefit
    content or news of media. or communism. Ex- talk own the press. Ex- TV by publishing beneficial
    Ex-post comment, live show where people are free channels like ATN Bangla, news. Ex-covid awareness
    comment to criticize govt. shomoy news news, educational news
    Examples of Social Responsibility in The Bangladesh
    Media
    Health news reporting: The press to be socially responsible and in the
    interest of improving the media’s service toward society, studies have
    underlined the profound influence that health news reporting can have
    on citizens’ lives.
    Providing examples of how the media’s actions can tangibly impact
    audiences, both negatively and positively.
    • The covid -19 virus and precautionary measures to prevent covid
    were constantly shown on all television channels, which helped
    people stay aware of this deadly virus.
    • Fake cosmetics were created in Bangladesh with dangerous colors
    and ingredients, which journalists investigated and exposed on
    media platforms.
    How Media Helped to Create Covid
    Awareness
    This type of little preventive poster was issued by the Bangladeshi press
    media in order to keep people safe and sound. This was advantageous to
    society's citizens.

    MERCURY SATURN JUPITER


    Mercury is the closest Saturn is composed Jupiter is a gas giant
    planet to the Sun and mostly of hydrogen as well and it is also
    is only a bit larger than and helium. It’s the the biggest planet in
    the Moon ringed planet the Solar System
    People Made Aware of Fake Products Via Media
    News of a fake cosmetics manufacturer many television channels in Bangladesh
    broadcasted advertisements for this product, which helped people become aware of

    it and avoid skin cancer, burns, and other skin disorders .

    MERCURY SATURN JUPITER


    Mercury is the closest Saturn is composed Jupiter is a gas giant
    planet to the Sun and mostly of hydrogen as well and it is also
    is only a bit larger than and helium. It’s the the biggest planet in
    the Moon ringed planet the Solar System

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