Scribd Logo
Upload

Welcome to Scribd!

  • 23 views

    2.1 Evolution of Media

    Uploaded by

    Neale Oliva
    1. The document discusses different theories of media including authoritarian, libertarian, Soviet media, and social responsibility. 2. Under the authoritarian theory, all forms of communication are controlled by the governing elite and the role of media is to educate citizens and act as a propaganda tool for the ruling party. 3. The libertarian theory believes media should have unrestrained freedom from government control and see people as rational enough to decide what is good or bad without restrictions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    2.1 Evolution of Media

    Uploaded by

    Neale Oliva
    23 views29 pages
    1. The document discusses different theories of media including authoritarian, libertarian, Soviet media, and social responsibility. 2. Under the authoritarian theory, all forms of communication are controlled by the governing elite and the role of media is to educate citizens and act as a propaganda tool for the ruling party. 3. The libertarian theory believes media should have unrestrained freedom from government control and see people as rational enough to decide what is good or bad without restrictions.

    Original Description:

    MIL 2nd Module , Evolution of Mediaa

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    1. The document discusses different theories of media including authoritarian, libertarian, Soviet media, and social responsibility. 2. Under the authoritarian theory, all forms of communication are controlled by the governing elite and the role of media is to educate citizens and act as a propaganda tool for the ruling party. 3. The libertarian theory believes media should have unrestrained freedom from government control and see people as rational enough to decide what is good or bad without restrictions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    23 views29 pages

    2.1 Evolution of Media

    Uploaded by

    Neale Oliva
    1. The document discusses different theories of media including authoritarian, libertarian, Soviet media, and social responsibility. 2. Under the authoritarian theory, all forms of communication are controlled by the governing elite and the role of media is to educate citizens and act as a propaganda tool for the ruling party. 3. The libertarian theory believes media should have unrestrained freedom from government control and see people as rational enough to decide what is good or bad without restrictions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 29

    The Evolution of

    Traditional
    to New Media pt.2
    Functions of Communication and Media
    Current Issues in Philippine Media
    Functions of Media and
    Communication
    1. Inform citizens of what is happening
    • Monitoring function
    2. Educate the audience
    • Meaning and
    significance of
    facts
    3. Provide a platform for public political
    discourse
    • Public opinion
    • Feeding the opinion
    back to the public

    Public Opinion- views prevalent among the general public


    4. Give publicity to government and
    political institutions
    • “Watchdog” role of
    journalism
    5. Channel for advocacy of political viewpoints
    Current Issues in Philippine
    Media
    MEDIA AND GOVERNMENT
    Normative Theories of the Press
    Authoritarian

    Soviet Media

    Libertarian

    Social Responsibility
    Authoritarian
    • All forms of communications are under the control of the
    governing elite or authorities or influential bureaucrats
    • The government have all right to restrict any sensitive
    issues from press to maintain peace and security in the
    nation
    • Role of the media is to mainly educate citizens, and acts
    as a propaganda tool for the ruling party
    Authoritarian

    • Strict control of content by the state and a general lack


    of freedom for the public to criticize state policies
    • Ownership of the media can be either public or private
    • Ownership of printing medias are mostly private, while
    broadcast and cinemas usually remain in the hands of the
    government.
    Authoritarian

    • Censorship
    • Suppression of any communication which may
    consider as harmful to the people, to the
    government and its nation
    • Helps to protect the rulers and authorities from
    sensitive issues
    Libertarian

    • Information is knowledge and knowledge is


    power
    • Societies provide media with unrestrained
    freedom, especially from government control
    • No control or censorship
    Libertarian

    • Ownership of media is mainly private


    • Media’s purpose is to inform, entertain, sell, and serve as
    a “watchdog”, keeping the government in check
    • Belief that everybody has rights to information
    • Sees people as rational enough to decide what is good or
    bad and hence the press should not restrict anything
    Soviet Media

    • The state owns or in some way controls all


    forms of mass media directly
    • Purpose of the mass media is to educate the
    greater masses of working class or workers
    Soviet Media

    • The role of the media is to act as an instrument


    of the ruling party to unite people of the state,
    and to carry out plans of the party and state,
    bringing about societal change
    • The main difference between the Authoritarian
    theory and the Soviet-Media Theory is that while the
    former allows both private and public media
    ownership, the latter allows strictly only public media
    ownership.
    • The Authoritarian medias are mainly use to maintain
    societal status quo, a Soviet Media is often used to
    bring about societal changes.
    Social Responsibility

    • Allows free press without any censorship but at


    the same time the content of the press should
    be discussed in public panel
    • Press ownership is private
    Social Responsibility

    • Requires the media to adhere to professional


    standards and codes of conduct when exercising
    their editorial freedom
    • Role of the media is to serve the public, and in
    order to do so, should remain free of government
    interference
    Normative Theories of the Press
    Theory Role Ownership
    Authoritarian Educate citizens Either public or
    private
    Libertarian Inform, entertain, sell, Private
    and serve as a
    “watchdog”
    Soviet Media Bring societal State
    change
    Social Responsibility Serve the public Mostly private
    Is censorship in
    the media
    necessary?

    Source: http://targetgdpi.com/2014/03/media-censorship-good-or-bad.html
    Source: http://wecommunication.blogspot.com/2012/01/theories-of-mass-
    communication.html

    You might also like