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    Production and Operations Management

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    Krishnamohan
    The document discusses strategic operations management and strategic management. It details the 5 steps in strategic management as selecting corporate mission and goals, analyzing external and internal environments, formulating strategies, implementing strategies, and evaluating strategies. It also outlines the strategic management process and elements of production/operations strategy.

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    Production and Operations Management

    Uploaded by

    Krishnamohan
    43 views8 pages
    The document discusses strategic operations management and strategic management. It details the 5 steps in strategic management as selecting corporate mission and goals, analyzing external and internal environments, formulating strategies, implementing strategies, and evaluating strategies. It also outlines the strategic management process and elements of production/operations strategy.

    Original Title

    Ch-2

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    The document discusses strategic operations management and strategic management. It details the 5 steps in strategic management as selecting corporate mission and goals, analyzing external and internal environments, formulating strategies, implementing strategies, and evaluating strategies. It also outlines the strategic management process and elements of production/operations strategy.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    43 views8 pages

    Production and Operations Management

    Uploaded by

    Krishnamohan
    The document discusses strategic operations management and strategic management. It details the 5 steps in strategic management as selecting corporate mission and goals, analyzing external and internal environments, formulating strategies, implementing strategies, and evaluating strategies. It also outlines the strategic management process and elements of production/operations strategy.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 8

    PRODUCTION AND

    OPERATIONS
    MANAGEMENT

    Chapter 2
    STRATEGIC OPERATIONS
    MANAGEMENET
    Chapter 2
    Strategic Operations
    Management

    Nature of Strategic Management

     Strategic management is the process of


    formulating, implementing and evaluating
    strategies to achieve organisational goals

    Production and Operations Management


    Himalaya Publishing House By K. Aswathappa & K. Shridhara Bhat
    Chapter 2
    Strategic Operations
    Strategic Management Involves Five Management

    Steps
    Step 1 : Select the corporate mission and major corporate
    goals.
    Step 2 :Analyse the opportunities and threats or
    constraints that exist in the external environment.
    Also analyse the strengths and weaknesses that
    exist in internal environment.
    Step 3 : Formulate strategies that will match the
    organisation's strengths and weaknesses with the
    environment's threats and opportunities.
    Step 4 : Implement the strategies.
    Step 5 : Evaluate and control activities to ensure that the
    organisation's objectives are achieved.

    Production and Operations Management


    Himalaya Publishing House By K. Aswathappa & K. Shridhara Bhat
    Chapter 2
    Strategic Operations
    Management

    Steps in Strategic Management

    Production and Operations Management


    Himalaya Publishing House By K. Aswathappa & K. Shridhara Bhat
    Chapter 2
    Strategic Operations
    Management

    Strategic Management Process

    Step 1 - The first step in strategic management process is


    selecting or crafting corporate mission and corporate
    goal.
    Step2 - Environmental Scanning : The environment of an
    organisation comprises both external and internal
    factors. Environment needs to be scanned in order to
    determine trends and projections of factors that will
    affect fortunes of the organisation.

    Production and Operations Management


    Himalaya Publishing House By K. Aswathappa & K. Shridhara Bhat
    Chapter 2
    Strategic Operations
    Management

    Step 3 - Strategy Formulation : Strategies are formulated at four levels:


    i. Corporate level
    ii. Global level
    iii. Business unit level and
    iv. Functional level.
    Step 4 - Strategy Implementation : Strategies formulated need to be
    implemented. Implementation of strategies is often, more difficult
    than their formulation.
    Implementing strategies requires such actions as altering sales
    territories, adding new departments, closing facilities, hiring new
    employees, changing an organisation's pricing strategy,
    developing financial budgets, formulating new employee
    benefits, establishing cost-control procedures, changing
    advertising strategies, building new facilities, training new
    employees, transferring managers among divisions and building
    better computer information system etc.

    Production and Operations Management


    Himalaya Publishing House By K. Aswathappa & K. Shridhara Bhat
    Chapter 2
    Strategic Operations
    Management

    Step 5 - Strategy Evaluation: Strategy evaluation helps


    determine the extent to which the company’s
    strategies are successful in attaining its
    objectives.

    Production and Operations Management


    Himalaya Publishing House By K. Aswathappa & K. Shridhara Bhat
    Chapter 2
    Strategic Operations
    Management

    Elements of Production\Operations
    Strategy
    Operations strategy comprises six components :
    1. Positioning the production system,
    2. Focus of factories and service facilities,
    3. Product/Service design and development,
    4. Technology selection and process development,
    5. Allocation of resources to strategic alternatives,
    and
    6. Facility planning.

    Production and Operations Management


    Himalaya Publishing House By K. Aswathappa & K. Shridhara Bhat

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