MBA III Semester

JODHPUR INSTITUTE OF ENGINEERING & TECHNOLOGY
(An Autonomous Institution affiliated with Bikaner Technical University, Bikaner)

Accredited by NAAC with ‘A’ Grade
JIET Universe, N.H. - 62, Mogra, Pail Road, Jodhpur – 342802 (Raj.)
Tel: 0291-2868152/53, *E-mail: [email protected] *Web: www.jietjodhpur.ac.in
JODHPUR INSTITUTE OF
ENGINEERING & TECHNOLOGY
Department of Management Studies

(Autonomous)
Teaching Syllabus
MBA- III Semester
Batch 2023-2025
Subject
Business Policy and Strategic Management Credits: 3
Code:
M-301
Course Outcomes: After the successful completion of the course students will be able: -
CO1:- To understand the strategic issues and policy decisions facing businesses and how current management
concepts address these issues.
CO2:- Understand and describe the strategic management process and the difference between strategic analysis,
strategy formulation and strategy implementation.
CO3:- Analyse new knowledge and use existing knowledge to conduct strategic and competitive analysis using
various tools (e.g., five forces model, SWOT analysis, Portfolio matrix models)
CO4:- Demonstrate knowledge and understanding of organizations‟ ability to implement chosen strategies and
identify the areas requiring change
CO5:- Improve students' ability to make informed strategic decisions in uncertain and dynamic business
environments.
A. Outline of the Course
Time required for

Unit No. Title of the Unit
Unit (Hours)
INTRODUCTION TO BUSINESS POLICY AND STRATEGIC
1 6
MANAGEMENT
2 UNDERSTANDING THE ENVIRONMENT 7
3 STRATEGY FORMULATION & IMPLEMENTATION 8
4 EVALUATION AND CONTROL 7
5 RECENT DEVELOPMENT 8
B. Detailed Syllabus
Unit Unit Details

Business Policy & Strategic Management
Concept of Strategic Management
Concept of Strategic Planning
1 Mission, Vision and Values of a Business Organization
Importance of Business Policy
Types of Policies
Corporate Culture
Environmental Scanning
External and Internal Environmental Scanning
Industry Analysis
2
Concept of Value Chain
Resource Based View, The Industry Cycles
4P Strategy Concept and Porter's Competitive Model
Strategy Formulation
3 SWOT Analysis
Competitive Profile Matrix (CPM).
Corporate Strategy - Growth, Stability and Retrenchment.
Portfolio Analysis - BCG Matrix & GE Business Screen.
Corporate Parenting.
Bu
Fo
Functional Strategy- Marketing, Financial, HRM, R&D, Operations, Purchasing, Logistics & IT
Strategy.
Strategy Implementation: Implementation Challenges, Resource Allocation, Design Thinking,
Red Oceans Vs Blue Ocean Strategy, Business Model Innovation, BCG Matrix, GEC Model.
4 Measuring Performance
Balanced Score Card, Contingency Planning
Strategy Auditing
Difference Between Strategic Control and Operational Control.
Activity Based Costing and Enterprise Risk Management (ERM).
Strategic Information System : Enterprise Resource Planning (ERP)
RF
co
Recent Development from an organizational perspective
Ethics in Strategic Management
5
Ethical and Unethical Conduct
Corporate Social Responsibility (CSR)
Bu
C. Recommended Study Material Co
Sr. No Reference Book Author Edition Publication
Jay B
Strategic Management & Competitive Management - Barney -
1 Latest Pearson
Concepts & Cases William S
Hesterly
Himalaya
2 Strategic Management P Subba Rao Latest
Publishing
Prentice
R Srinivasan,
3 Strategic Management - Indian Context Latest Hall of
Publisher
India
Ramaswamy
MacMillan
4 Strategic Planning, Publisher and Latest
India Ltd
Namakumari
Tata
McGraw-
Azhar & Hill
5 Strategic Management and Business Policy Latest
Adela Kazmi Publishing
company
Ltd.
Dess, G.,
McGraw-
Strategic management. Creating competitive advantage. Lumpkin, G.,
6 Latest Hill
4th Canadian Ed. Eisner, A.,
Ryerson.
and Perdis, T
PHI
Learning
7 Strategic Management Concepts and Cases, by Fred David Latest
Private
Limited.
Subject
Code: Project Management Credits: 3
M-302
CO1:- To understand project characteristics and various stages of a project.
CO2:- To understand the conceptual clarity about project organization and feasibility analyses.
CO3: - Learning and understand techniques for Project planning, scheduling and Execution Control.
CO4:- Apply the risk management plan and analyze the role of stakeholders.
CO5:- Illustrate the importance of PM in most industries and businesses.
Time required for Unit

(Hours)
1 INTRODUCTION TO PROJECT MANAGEMENT 6
2 FINANCIAL EVALUATION OF PROJECTS: 7
3 PROJECT RISK ANALYSIS 7
4 PROJECT NETWORKING AND PROJECT RISK MANAGEMENT 8
SOCIAL COST BENEFIT ANALYSIS AND ARRANGEMENT OF
5 8
FUNDS
Unit Unit Details

Project Management: Project management: concepts & types of projects
Project organizations: Project management knowledge area.
Project life cycle: Phases of Project Life Cycle.
1
Project appraisal: Concept
Types of appraisals: Technical
Economic, Financial
Estimation of cash flow

Type of projects
Project evaluation through capital budgeting techniques – NPV, IRR
2
Profitability Index
Pay Back Period
Accounting Rate of Return and annual equivalent cost method.
Deviation Approach
3
Decision Tree, Certainty Equivalent Factor,
Risk Adjusted Standard Discount Rate, types of risk associated with projects,
Probability approach,
Sensitivity analysis,
Simulation.
Project networking: Project networking

Networking techniques, Critical Path Method
PERT network analysis
4
Network cost models –Crashing.
Project Risk management: Project Risk Management: risk identification, risk quantification
Measuring risk; Contingency planning; scheduling resources; reducing project duration.
Social Cost Benefit Analysis

Rationale, UNIDO, Little and Mirrlees Approach.
Arrangement of Funds: Traditional sources of financing (Equity shares, preference shares,
5
Debentures/bonds, loan from financial institutions)
Alternative sources of financing (Foreign Issues, FDI & FII, ECB, Private Equity, Securitization,
Venture Capital etc.)
C. Recommended Study Material:

1 Project management Desai Latest Vasant
National
2 Project Management K P Sharma Latest publishing
house- Delhi.
Heritage
3 Fundamentals of Project Management James P Latest Publishers,
Lewis 2010.
John M. Technology
Project Management for Business, Engineering and Nicholas, Elsevier
4 Latest
Technology Herman publications,
Steyn 2008.
Subject
Code: Operations Research Credits: 3
M -303
CO1: - This course content aims to introduce students to use quantitative methods and techniques for effective
decisions–making; model formulation and applications that are used in solving business decision problems.
CO2:- Developed understanding of various facets of Operations management.
CO3:- The ability to take decisions and plan, develop, execute and control Operations strategies
CO4:- Attainment of organizational Operations goals
CO5:- Understand different operational issues in manufacturing and services organisations where the
decision-making element is emphasized.

(Hours)
1 INTRODUCTION TO OPERATIONS RESEARCH. 6
2 TRANSPORTATION & ASSIGNMENT 7
3 LINEAR PROGRAMMING 7
4 THEORY OF GAMES 8
5 DECISION THEORY 8
Unit Unit Details

Definition
Scope of Operations Research
1 Characteristics, advantages and limitations.
Quantitative approach to decision making
Models & modelling in Operations Research.
Transportation problem
General structure of transportation problem, methods of finding initial basic feasible solution (NWCM,
LCM & VAM)
Test for optimality (MODI Method), degeneracy (theory only)
2
Assignment problems
Introduction
General structure
problems on minimization & maximization.
Linear Programme
Problem formulation and geometric methods of solution.
3 Simplex method.
Two phase method
Elementary ideas about duality.
Formulation of game models,

Two person Zero sum games & their solution, 2 x N and M x 2 games, pure with saddle point,
4
Mixed strategies (Graphical and algebraic methods),
Limitations of game theory.
Decision making under uncertainty,

Criterion of Maximum, Min., Maxmin and Minmax.
5 Decision making under risk Bayesian approach. Decision Tress-Applications PERT & CPM, Network
components & precedence relationships, critical path analysis, probability in PERT analysis, theory of
crashing.

Wagner
1 Principles of Operation Research. Latest Prentice Hall.
H.M.2005
Operation Research: Quantitative Techniques for Kapoor Sultan Chand
2 Latest
Management. V.K. & Sons
Frederick
Introduction to Operations Research - 9/e
S. Hillier, Tata McGraw-
3 Latest
Gerald J. Hill, 2011.
Lieberman
Operations Research John Wiley &
4 Solberg Latest
Sons
Subject
Code: Product & Brand Management Credits: 3
M-311
CO1:- Examine brand concepts in real-life setting by articulating the context of and the rationale for the
application.
CO2:- Describe the process and methods of brand management, including how to establish brand identity and
build brand equity.
CO3:- Formulate effective branding strategies for both consumer and business products/ services
CO4:- To present a contemporary view of the role of Product and Brand Management with product life cycle
and Marketing strategies.
CO5:- To develop a critical analysis of the Brand Equity and Branding strategy along with Brand extension
Unit Time required

Title of the Unit
No. for Unit (Hours)
1 INTRODUCTION TO PRODUCT AND PRODUCT MANAGEMENT 6
2 BRAND MANAGEMENT 7
3 BRAND POSITIONING 7
4 BRANDING STRATEGY AND BRAND ELEMENTS 8
5 BRAND EQUITY 8
Unit Unit Details

Introduction to Product and Product Management: Introduction to Product
Product Characteristics and Product Classifications
Levels of Product
Product Mix Decisions
1
Packaging-Labelling-Warranties & Guarantees
Product Manager's Role in Organization
New Product Development Process and its Challenges
Introduction to Product and Product Management: Introduction to Product
Brand Management & Branding: Concept and Basic understanding of Brand

Brand vs. Product
2 Types of Brands, Role and Significance of Brands

Categories and Types of Brands
Co-branding and Store brands Branding Challenges & Opportunities.
Brand Positioning: Concept
Nature of Competition
Points of Parity and Points of Difference.
3
Brand image Building – Brand Loyalty programs – Brand Promotion Methods – Role of Brand
ambassadors
celebrities – On line Brand Promotions. Developing a Good Positioning.
Branding Strategy & Brand Elements: Brand Personality, Brand Awareness, Brand Loyalty
Brand Identity - Concept, Sources, Designing Brand Identity
Brand Extension - Meaning and Types.
4 Brand Reinforcement & Brand Revitalization.

Brand Elements & Criteria for Choosing Brand Elements,
Branding for Global Markets
Competing with foreign brands.
Brand Equity: Meaning, Definition & Significance

Sources of Brand Equity, Brand Value & Brand Strength
Brand Equity Models - Brand Asset Valuator Model, Brand Dynamics Model, Brand Resonance
5
Model. Building Brand Equity
Measuring Brand Equity: Cost Based Method, Price Based Method,
Customer Based Method.

Publica
Sr. No Reference Book Author Edition
tion
Building a StoryBrand: Clarify Your Message So
1 Customers Will Listen Hardcover Illustrated, 10 October Donald Miller Latest
2017
Alina
Designing Brand Identity: An Essential Guide for the
2 Debbie Millman Latest Wheele
Whole Branding Team Hardcover – 8 December 2017
r
Philip Kotler -
Pearson
3 Marketing Management Kevin Lane Latest
Keller
Kevin Lane Pearson
4 Strategic Brand Management Latest
Keller
Subject
Integrated Marketing Communication
Code: Credits: 3
M -312
CO1:- Structure an integrated marketing communications campaign plan based on the application of marketing
concepts, principles, and practices within an organization
CO2:- Examine how integrated marketing communications help to build brand identity and brand relationship, and
create brand equity through brand synergy..
CO3:- Develop an integrated cross-media strategy and creative message and concept to reach the target
audience and deliver the brand promise through an IMC campaign.
CO4:- To formulate a sales script for a real world sales call for a product/ service / e product/ eservice
CO5: To develop a sales proposal for a real world product/ service / e-product / e service and for a real world
selling situation.
Time required for

Unit (Hours)
1 MARKETING COMMUNICATION 6
2 ADVERTISING - OBJECTIVES, BUDGETING & AD AGENCY 7
3 MEDIA DECISIONS 7
4 SALES PROMOTION & BRAND EQUITY 8
5 SOCIAL MARKETING & ALTERNATIVE MARKETING 8
Unit Unit Details

Introduction: Meaning, Objectives and Tools of Marketing Communication,
Promotional Mix Elements and Key Features of IMC , Benefit of IMC
1
IMC Framework - Marketing Communication Process and IMC Process Model,
IMC Mix Model.
Advertising: Meaning, Functions, Benefits and Role. Message Strategies, Types of Advertisement.
Budgeting: Value of Objectives
2
Determining IMC Objectives
DAGMAR Approach, Establishing and Allocating Promotional Budget.
Ad
Media Planning and Selection
Concepts of Reach, Frequency, Continuity, and Selectivity
3 Measures of Media Cost Efficiency – Media (Readership/ Viewership) Research.

The Internet as an Advertising Medium: Tracking Website visits, page views, hits, and click-stream
analysis
Permission marketing and privacy, ethical concerns.
Me
SALES PROMOTION: Scope and Role of Sales Promotion
Types - Consumer and Trade Promotions - Sales Promotion Strategies and Practices, Cross
Promotions
Surrogate Selling, Bait and Switch advertising issues.
4
BRAND EQUITY: Concepts and Criteria, Building
Measuring and Managing Brand Equity
Linking Advertising and sales promotion to achieve „brand-standing‟ Leveraging Brand
Values for business and non-business contexts.
Ty
Pro
Introduction to Social marketing
Development of Social marketing
Defining Social marketing
Social marketing Vs Commercial marketing,
5 Social marketing environment – 5-forces model
Alternative Marketing
Buzz Marketing, Relationship Marketing, Neuro Marketing, In-Store Marketing,
Omni Channel
Lin
Va
Sr. No Introduction to Social marketing Author Edition Publication
Integrated Advertising, Promotion and Marketing Kenneth E Clow -
1. Latest Pearson
Communications Donald Baack
David Pickton -
2. Integrated Marketing Communications Latest Pearson
Amanda Broderick
Prentice- hall
3. Building, Measuring, and Managing Brand Equity Kevin Lane Keller Latest
India.
Subject
Code: Marketing of Services Credits: 3
M-313
CO1:- Recall the key concepts in services marketing.
CO2:- Explain the role of extended marketing mix in services.
CO3:- Demonstrate ways to increase service quality and customer satisfaction
CO4:- Analyse how to manage Customer Expectation.
CO5:- Evaluate Segmentation, Targeting & Positioning of Services in dynamic marketing environment.
Time required for

Unit (Hours)
1 Services Marketing: An insight into Emerging Sector of Economy 6
2 The Marketing Mix of Services 7
3 Managing Consumer Behavior & Service Quality 7
4 Service Experience 8
5 Segmentation, Targeting & Positioning of Services in Modern Era 8
Unit Unit Details

Services Marketing: An insight into Emerging Sector of Economy
Introduction- Definition, Nature & Scope of Services as a Product
Growth of Service Sector in economy- A Global and Indian Perspective.
1
Service Sector beyond 2020. Evolution of Services as Value Contributors.
Difference between Goods & Services- The Tangibility Spectrum.
Service Expectation Model. Service Marketing Triangle.
The Marketing Mix of Services

History and need for Ps. The Traditional Ps- Product, Price, Place & Promotion.
Need for extended Ps. Service-Continuum. Characteristics of Services and Marketing Implications.
Classifications of Services. Augmented Ps - Role of People, Process & Physical Evidence.
People- The Key to a Service Marketing; People Dimensions in Services Marketing; Service
Encounters.
2 High-Contact & Low-Contact Services; Emotions in Service Situations; Service Profit Chain;
Service Culture, Role of Ps in Creating Value Proposition in Services.
Process - Service system, Importance of Process in Services; Service Blueprint; Mapping the
Process- Horizontally & Vertically; Variety in Service Process; Value addition in Process.
Physical Evidence- Contribution of Physical Evidence to the Service Understanding, Managing the
Physical Evidence in Service Marketing.
Managing Consumer Behavior & Service Quality

Difference in Consumer and Organizational Behavior wrt. Goods & Services – Search Quality,
3
Experience Quality & Credence Quality.
Understanding Our Customers & Collaborators in services. Consumer Decision Making Process in
Service & How different from Goods- Need Arousal, Information Search and Perceived Risks,
Evaluation of Alternatives, Purchase Behavior, Post Purchase Evaluation.
Service Experience
Services Expectation of Customers- Quality Models - Services Cape Model, ServQual Model, GAP
Model and Critical Incident Model.
4 Managing demand and capacity - capacity constraints, understanding demand patterns, strategies
for matching and adjusting capacity and demand Service Recovery.
Service Recovery Process, Impact of Service Failures, Nature of Complaining Behavior- Complaint
Resolution.
Segmentation, Targeting & Positioning of Services in Modern Era

Bases for Segmentation of Services, Selecting Target Market & Approaches, Techniques of
Positioning Services.
Managing of Relationships in Services Marketing, Current customer retention and customer lifetime
5
value. Service Marketing Strategies for Small and Medium Enterprises: Importance & Challenges.
Customer as the Centre of Attention; Services as Key Differentiators; New Service Opportunities.
Emergence of Work from Home, Automation & New Technologies in Services; Service Marketing
Opportunities in India.

Christopher Pearson
1. Services Marketing: People Technology Strategy
Lovelock Education
Ravi
2. Services Marketing in the Indian Perspective Latest
Shanker
3. Services Marketing Zeithaml Latest
Mk Rampal,
4. Service Marketing Concepts Applications & Cases Latest
Sl Gupta
Subject
Code: Mergers, Acquisitions And Corporate Restructuring Credits: 3
M-321
CO1:- To develop understanding of the economic activity of M & A taking place in the Indian economy.
CO2:- To examine the merger and acquisition process and its impact.
CO3:- To illustrate the leading methods used in the valuation of a firm for merger analysis
CO4:- To get familiarity with the techniques of corporate restructuring.
CO5:- To understand legal aspects of M&A in Indian Economy
Time required for

Unit (Hours)
1 INTRODUCTION TO MERGER AND ACQUISITION 6
2 CORPORATE RESTRUCTURING 7
3 MERGER PROCESS 7
4 VALUATION AND ACCOUNTING FOR AMALGAMATION 8
5 LEGAL AND REGULATORY FRAMEWORK OF M & A 8
Unit Unit Details

Introduction to Merger and Acquisition: Concept and classification of Mergers and Acquisitions (M
& A)
Motives behind the M & A
1 Advantages and disadvantages of M & A

Types of mergers and steps for a successful merger
Difference between Merger, Amalgamation, Absorption, Reconstruction and Takeover
Reverse Merger and Recent Examples of M&A in India.
Corporate Restructuring: Introduction and Need of corporate restructuring

Methods of Restructuring- Joint Ventures
Sell-Off And Spin Off - Equity Carve-Outs
2 Leveraged Buy Outs (LBO) - Management Buy Outs (MBO) - Master Limited Partnerships (MLP) -
Employees Stock Option Plans (ESOP).
Introduction to Demerger: Meaning of demerger, characteristics of demerger and structure of
demerger
Merger Process: Dynamics of M&A process - identification of targets – negotiation - closing the
3
deal
Five-stage model – Due diligence– Types - due diligence strategy and process - due diligence
challenges
Process of merger integration – organizational and human aspects – managerial challenges of M &
A.
Methods of Financing Mergers: Cash Offer
Share Exchange Ratio – mergers as a capital budgeting decision
Synergies from M&A: Operating and Financial Synergy
Synergy: Meaning and its different types, role of industry life cycle, value creation in synergy,
theoretical factors affecting M & A activity.
Valuation: Valuation approaches, basis of valuation, different methods of valuation, valuation of
4 synergy, corporate control and LBO.

Accounting for Amalgamation: Amalgamation in the nature of merger and amalgamation in the
nature of purchase- pooling of interest method,
Purchase method – procedure laid down under Indian Companies Act 1956/2013.
Legal and Regulatory Framework of M & A: Provisions relating to M & A of Companies Act 1956
/2013,
Income Tax Act 1961, SEBI Act, SEBI takeover Code,
Foreign Exchange Management Act.
5
Post-Merger Integration: Integration Planning, factors in post-merger integration model, post-merger
integration model, strategic interdependence and autonomy,
Political and cultural aspects in integration,
Cultural profiling and assessment of cultural compatibility.

world
Mergers & Acquisitions: A Practitioner's Guide To scientific.c
1. Harvey Poniachek Latest
Successful Deals year March
2019.
Tata Mc
2. Merger and Acquisitions (Text and Cases) B Rajesh Kumar Latest
Graw Hills.
New Age
3. Merger and Acquisitions Machiraju Latest
Publications.
Mergers and Acquisitions and Corporate Wiley India,
4. Patrick Gaughan Latest
Restructuring New Delhi.
Subject
Code: Working Capital Management Credits: 3
M-322
CO1:- The course will enable student to manage activities in the area of working capital in an enterprise.
CO2:- Will help students to do advance study in the field of financial-management through detailed analysis of
financial statements, liquidity crises, cash optimization, credit analysis etc.
CO3:- The student will develop sound techniques for managing inventory.
CO4:- The students will be able to understand cash and liquidity management.
CO5:- The students will be able to estimate working capital required and decide ideal capital structure and
evaluate various project proposals
Time required for

Unit (Hours)
1 Working Capital Management 6
2 Accounts Receivable and inventory management 7
3 Management of Cash and Marketable Securities 7
4 Working Capital Financing 8
5 Approaches to Determine an Appropriate Financing Mix 8
Unit Unit Details

Concept and importance of Working Capital,
Types of working, capital, Determinants of working capital,
1 Determinants of working capital, principles of working capital management policy,
Eestimating working capital requirement.
Meaning, cost of maintaining receivables, factors influencing size of receivables.

Formation and Execution of Credit Policy (credit standard, credit period, cash discount, collection
efforts)
2
Inventory Management: Meaning and Nature of Inventory, Purpose and Benefits of Holding
inventory
Inventory Management Techniques-Determining Stock levels and safety stocks, EOQ, VED, and
ABC Analysis, Just In Time Inventory Classification & codification and valuation inventories.
Motives of holding cash, calculation of operating cycle. Cash Management Models, Cash Budget,
basic strategies of cash management, techniques and processes of cash management, compensating
3 balances;
Marketable Securities: Concept, types, reasons for holding marketable securities, alternative
strategies, choice of securities;
Cash Management Practices in India.
Sources of working capital Finance. Recent Trends in Financing of Working Capital by Banks.
Financing of working capital needs: Commercial banks, Commercial papers,
4
Factoring, Trade credit, Accrued expenses,
Deferred income as source for working capital.
Working capital and Banking policy (Recommendations of Dahejja Tandon, Chore & Marathe &
Kannan committees.)
5 MPBF norms, Managing credit risk,
Disbursement and follow up of working capital finance by bank.

Ninth Tata McGraw
1. Working Capital Management - Theory & Practice, Chandra Prasanna
Edition, Hill
Vikas
Ninth
2. Financial Management, Pandey I.M Publishing
Edition
House.
Tata Mcgraw
Jain P.K., Khan Fifth Hill
3. Working Capital Management
M.Y. edition Publication
New Delhi.
New Delhi
Anmol Pub P
4. Working Capital Management : Text and Cases Bhalla, V.K Latest
Ltd.
Subject
Code: Indian Financial Markets And Services Credits: 3
M-323
CO1:- To examine Financial Services management as an important and contemporary area
CO2:- To understand the various financial services and their future and to determine the most suitable financial
service, given the situations and contingencies
CO3:- Equipping the students with the practices and processes in the Mutual Fun and Insurance Industry
CO4:- To recall the structure and components of Indian Financial System.
CO5:- To understand the concepts of financial markets, their working and importance
Time required for

Unit (Hours)
1 FINANCIAL SERVICES 6
2 FINANCIAL SYSTEM 7
3 CENTRAL BANKING (REGULATOR) 7
4 MERCHANT BANKING & VENTURE CAPITAL 8
5 MUTUAL FUND AND ALLIED FINANCIAL SERVICES 8
Unit Unit Details

Concepts, Evolution and Objectives of Financial Market
Financial Services: Concept, Nature and Scope of Financial Services,
1
Regulatory Frame Work of Financial Services,
Growth of Financial Services in India, Types of Financial Services
Content and Feature, Structure of Financial System

Financial Markets and Financial Instruments - Capital Markets and Money Markets; Primary
Market Operations;
2 Secondary Market Operations – Regulation, Functions of Stock Exchanges, Listing, Formalities;
Financial Intermediaries: Banking Financial Corporations, Non -Banking Financial
Corporations & laws governing Non-Banking Financial Corporations
Reserve Bank of India: Traditional and promotional functions and its role in bank management &
3 regulation.
Banking Financial Corporations, Non-Banking Financial Corporations
Merchant Banking: Meaning, Types,
Responsibilities of Merchant Bankers, Role of Merchant Bankers in Issue Management
4
Venture Capital: Growth of Venture Capital in India, Financing Pattern under Venture Capital,
Legal Aspects and Guidelines for Venture Capital.
Mutual Funds - Origin, Types of Mutual Funds, Importance, Mutual Funds Industry in India
SEBI‟s directives for Mutual Funds, Working of Public and Private Mutual Funds in India.
Allied Financial Services: Pension Funds, Insurance Services,
5
Bancassurance, Reinsurance, e-banking, Hire Purchase, Asset Reconstruction Companies,
Asset Liability Management, Derivatives, Credit Cards. Micro/ Macro Finance,
Financial Inclusion, Behavioral Finance.

Tata McGraw Hill,
1. FINANCIAL SERVICES, Khan, M.Y., Latest
New Delhi, 2001.
Tata McGraw Hill,
MERCHANT BANKING AND FINANCIAL
2. Gurusamy Latest Delhi, 2009.
SERVIES
Bhole. L.M.
Financial Institutions & Markets – Structure, 5th
3. and Jitendra Tata McGraw-Hill
Growth & Innovations” edition.
Mahakud
Gordon, Himalaya Publishing
4. Financial Markets and Services E, and 2003
House
Natarajan.K
Valerie
Zeithaml &
5. SERVICES MARKETING Latest McGraw Hill.
Mary Jo
Bitner
Articles published in all relevant journals (like

Journal of Marketing, The Banker, etc.) and
6.
Business Periodicals. Reports of RBI and SEBI
on different services.
Subject Strategic Human Resource Management Credits: 3

Code:
M-331
CO1:- To understand the concept of strategic human resource management and explore how the strategic approach
to human resources is different from the traditional approach.
CO2:- Understand the relationship of HR strategy with overall corporate strategy.
CO3: - Understand the strategic role of specific HR systems.
CO4:- Appreciate SHRM in the context of changing forms of organization.
CO5:- To understand how the development, implementation and evaluation of change occurs in a dynamic
business environment.
Time required for

Unit (Hours)
1 UNDERSTANDING SHRM 6
2 HR STRATEGY IN WORKFORCE 7
3 MANIFESTATION OF HR STRATEGIES 7
4 EVALUATING THE EFFECTIVENESS OF SHRM 8
5 FUTURE TRENDS AND SCOPE OF SHRM 8
Unit Unit Details

Introduction- Need, Importance, Aligning HR systems with business strategy:
Sustained competitive advantage - how HR adds value to the firm – HR as scarce resource – non-
substitutable resource,
linking HRM practices to organizational outcomes.
1
Traditional vs. strategic HR, “best fit” approach vs. “best practice” approach,
HR strategy and the role of national context, sectoral context, and organizational context on HR
strategy and practices.
Efficient utilization of human resource – cross training and flexible work assignment – work teams
2 – non unionization,
strategies for employee shortages, strategies for employee surpluses.
Organization Development, Change Management, Culture,

3 Recruitment & Selection, Performance Management and Employee Development,
Reward Management, Employee Relation. Strategic Employee Retention
Overview of evaluation – scope – strategic impact – level of analysis – criteria – level of
constituents – ethical dimensions, approaches to evaluation – audit approach – analytical approach.
4 Balanced Score Card: Perspective, bench marking,
accounting for HRM – purpose of measuring cost and benefits of HRM – employee wastage and
turnover rates – cost of absenteeism – measuring human resource cost.
SHRM practice in the future, Change,

5 Restructuring and SHRM,
Competencies of HR Professional in a SHRM Scenario

South Western
1. Strategic Human Resource Management, Jeffrey A Mello 2001
Thomson Learning,
6th Oxford University
2. Strategic Human Resource Management Tanuja Agarwala
Edition, Press
Oxford University
3. Strategic Human Resource Management Agarwala, T. 2007
Press.
4. Strategic Human Resource Management Greer, C. R 2001 Prentice Hall
5. Strategic Human Resource Management Das, Pulak 2011 Cengage learning
Mabey, C.,
Human Resource Management: A Strategic Blackwell
6. Salaman, G., & 1998
Introduction Publication
Storey, J.
Thomson South
7. Strategic human resource management Mello, J. A. 2006
Subject
Code: Performance Management & Retention Strategies Credits: 3
M-332
CO1:- To equip students with comprehensive knowledge of Performance Management System.
CO2: - To understand various performance measurement methods.
CO3: - Develop competency to understand to develop better reward system in the organization.
CO4: - To explore various aspects related to performance such as planning, execution, assessment and review.
CO5: - To enable students understand the retention strategies used by organizations
Time required for

Unit (Hours)
1 PERFORMANCE APPRAISAL 6
2 BEHAVIORAL PERFORMANCE MANAGEMENT 7
3 POTENTIAL APPRAISAL & HRD 7
4 PERFORMANCE PLANNING AND MEASURING PERFORMANCE 8
5 COMPETENCY ANALYSIS AND COMPETENCY MAPPING 8
Unit Unit Details

A Conceptual Framework, Concept & Definitions of performance appraisal,
Objectives of performance appraisal: Process of performance appraisal,
1 Performance Appraisal vs Performance Management System, Concept of performance
management,
Process & elements of performance management.
Learning Theories; Principles of Learning:

2 Reinforcement and Punishment, Role of Organizational Reward Systems,
Behavioral Performance Management.
Meaning & objectives of Potential Appraisal,

3 Potential Appraisal & Performance Appraisal,
Concept of HRD; Objectives and challenges of HRD, D Mechanisms and HRD outcomes.
Meaning & need or Performance Planning, Planning Individual Performance,

Principles of Measurement.; Classification of Performance Measures,
4 Measurement issues; Approaches &: tools to measure organizational performance, Traditional and
modern performance appraisal methods.
Meaning of competency, Competency Analysis and Approaches to competency Analysis,

5
Competency mapping; Need development and assessment of competency models,
Competency and performance, Tools to identify the competencies of the employees.

Macmillan India, New
1. “Performance Management”, Prem Chadha 2008
Delhi,
“Appraising and Developing
2. T.V.Rao, 2003 Excel Books,
Managerial Performance”
Himalaya Publishing
3. “Performance Management Systems” A.M. Sarma 2010
House, New Delhi
Michael
Performance Management‖: The New Jaico Publishing House,
4. Armstrong & 2010
Realities, New Delhi
Angela Baron
David Wade and Butter Heinemann, New
5. Corporate Performance Management 2002
Ronad Recardo Delhi
Performance Appraisal and
6. Dewakar Goel 2009 PHI Learning, New Delhi
Compensation Management
Subject
Code: HR Analytics Credits:3
M-333
CO1:- Have an understanding of how HR function adds value and demonstrates the value in business terms
CO2:- Measure the value of Intangibles that HR helps builds for the organization given a particular business
context to facilitate decision making.
CO3:- Convert soft factors in a people management context into measurable variables across various domains.
CO4:- Formulate decisions about human resource initiatives using data-based reasoning and Analysis
CO5:- Identify the quantitative analyses suitable for the analysis of employee data.

(Hours)
1 Introduction to HR Analytics 6
2 Understanding HR Analytics 7
3 HRA Frameworks 7
4 Understanding HR Data 8
5 HR Matrics 8
Unit Unit Details - Introduction to HR Analytics

History of Different HRM Perspectives, Transition from HRM to HCM and Gaining Sustainable
Advantage through HCM.
Analytics and its Evolution, Analytical capabilities, Analytic value chain, Analytical Model, Typical
application of HR analytics.
1.
HR Analytics and Changing Role of HR Professionals.
Defining HR Analytics, HR Analytics value creation, Importance and Scope of HR Analytics.
Significance of HR Analytics,
Benefits of HR Analytics, HR Analytics –Linkage to Business Outcomes.
Understanding HR Analytics
HR Data Preparation & Development of HR metrics - Data science framework ,
Pitfalls of data science framework Valuing HR Analytics in the organizational system& -
Developing HR analytics unit and culture,
2
Models of HR Analytics, how to Conduct HR Analytics. Understanding HR Data: Importance of
Data,
Types and Scales of Data; Methods of Capturing Data, Data Examination & Purification.
Understanding various HR Metrics from the perspective of HR Analytics.
HRA Frameworks
Current approaches to measuring HR and reporting value from HR contributions, Strategic HR
Metrics versus Benchmarking,
3
HR Scorecards & Workforce Scorecards and how they are different from HR Analytics,
HR Maturity Framework: From level 1 to level 5, HR Analytics Frameworks: (a) LAMP framework;
(b) HCM:21 Framework and (c) Talentship Framework, 5 overarching components of an effective
Analytics framework.
Understanding HR Data
Data Quality, Data Types, Data Governance, Resolving Data Issues:
Efficiency Measures, Effectiveness Measures and Business Outcome Measures.
4
HR Analytics Execution & Reporting and determining the Key Performance Indicators;
Connecting HR Analytics to business benefit (case studies),
Techniques for establishing questions,, Obtaining data, Cleaning data (exercise),
HR Matrics
HR Matrics: Use of Trend Analysis, Regression, Correlation, Benchmarking, Workforce Modeling,
5 Structural Equation Modeling for predictive analysis. Future of HR Analytics: New Opportunities
& Challenges,
Emerging Data Sources, and Evolving Technology. Statistical software used for HR analytics: MS-
Excel, IBM- SPSS, and R programming and data visualisation tools such as Tableau, and Power BI.
C. Recommended Study Material

Moore,
Second Edition,
The Practice of Business Statistics: Using Data for McCabe,
1. 2008 New York:
Decisions, Duckworth,
W.H.Freeman,
and Alwan
Jac Fitz-
2. Predictive analytics for Human Resources enz, John R. 2014 Wiley
Mattox, II
Brian E.
Becker,
Mark A.
Harvard
The HR Scorecard: Linking People, Strategy, and Huselid,
3. 2001 Business
Performance Mark A
School
Huselid,
David
Ulrich
CreateSpace
Tracey Independent
4. HR Analytics: The What, Why and How Latest
Smith Publishing
Platform
The New HR Analytics: Predicting the Economic Value Jac FITZ-
5. 2010. Amacom
of Your Company‟s Human Capital Investment ENZ
Subject
Code: Big Data Analytics Credits: 3
M-341
CO1:- Understand basics of Big Data
CO2:- Appreciate the various Big Data Platforms
CO3:- Understand the various Big Data storage and processing techniques
CO4:- Learn about the “Big data” in enterprises
CO5:- Appreciate the Big Data lifecycle
Time required for

Unit (Hours)
1 Introduction to Big Data Analytics 6
2 Data Collection and Pre-processing 7
3 Big Data Analytics Techniques 7
4 Data Visualization and Interpretation 8
5 Applications of Big Data Analytics 8
Unit Unit Details

Introduction to Big Data Analytics
Overview of big data, its characteristics, and importance in business decision-making
1
Understanding the role of analytics in extracting insights from large datasets
Tools and technologies used in big data analytics, such as Hadoop, Spark, and Apache Flink.
Data Collection and Pre-processing

Data collection methods for capturing diverse types of big data (structured, semi-structured,
2 unstructured)
Data pre-processing techniques like cleaning, transforming, and aggregating data for analysis
Handling missing data and outliers in big datasets to ensure data quality.
Big Data Analytics Techniques

Exploratory data analysis (EDA) to understand and summarise data patterns
3
⁠Predictive analytics methods such as regression, classification, and clustering
Advanced analytics techniques like machine learning algorithms for predictive modelling.
Data Visualization and Interpretation

Techniques for visualising and presenting big data insights effectively
4
⁠Tools and platforms for data visualisation and interpretation in big data analytics
Communicating insights and findings from big data analysis to stakeholders.
Applications of Big Data Analytics

5 Industry-specific case studies showcasing the application of big data analytics in sectors like
finance, healthcare, marketing, and operations.
Real-world projects or simulations requiring students to apply big data analytics techniques to solve
business problems
Emerging trends and challenges in the field of big data analytics.

McGraw-
1 Big Data Analytics: Turning Big Data into Big Money Frank Kane Latest Hill
Education
2 Big Data Analytics for Dummies Alan Nugent Latest Wiley
Harvard
Big Data at Work: Dispelling the Myths, Uncovering the Thomas H. Business
3 Latest
Opportunities Davenport Review
Press
Jay Auerbach
4 Big Data Analytics: Methods and Applications Latest
Liebowitz Publications
Janusz
Zalewski
5 Big Data Analytics: A Management Perspective and Latest Springer
Matthew G.
Karlaftis
Subject
Code: Decision Support System Credits: 3
M-342
CO1:- To Introduce the concept of Managerial Decision Making.
CO2:- To expose students about architecture of computerized Decision Support System.
CO3:- To introduce the Knowledge management necessary for strategic information system.
CO4: - To Study the latest Storage mechanism for implementation of DSS.
CO5: - To expose student‟s various applications of DSS in business.
Time required for

Unit (Hours)
1 INTRODUCTION TO DATA 6
2 DSS ARCHITECTURE 7
3 KNOWLEDGE MANAGEMENT 7
4 DATA WAREHOUSING 8
5 APPLICATION OF DSS 8
Unit Unit Details

Introduction to – Concepts of Data, Information, Information Systems & End Users.
1 Systems Concepts: Open System, Closed System; Information Systems and Systems
Concept, Decision Making: Introduction and Definitions, Simons Decision Making Model.
DSS Configurations, DSS Characteristics and Capabilities Components of DSS,

DSS Classifications DSS Modeling-Static and Dynamic Models, ,
2
Sensitivity Analysis, What-IF, and Goal Seeking, Making Decisions in Groups: Group Decision
Support System(GDSS),
Knowledge Management System: Definition and types of Knowledge,

3 Frame work for Knowledge Management
Knowledge Representation Techniques: Rules, Frames, Semantic Networks
Data Warehousing Definitions and Concepts, Architecture of Data warehouse.

4 Online Analytical Processing (OLAP), Reporting and Queries, Multidimensionality,
Application of Data warehouse in Business
Application of DSS in Business: Marketing Decision Support System,

5 HR Decision Support System, Finance Decision Support Systems.
Decision Support & Business Intelligent Pearson Education
1. Turban, Efrain Latest
Systems(8e)-
Marakas, Pearson Education
2. Decision Support Systems in the 21st century Latest
George.M
Mallach, Efrem
3. Decision Support & data Warehouse Systems Latest Tata McGraw-Hill
G
4. Managing A Digital Firm Laudon Latest Pearson Publishing
Decision Support System and Organizational
5. Keen,Peter G.W Latest Addison-Wesley Pub.
Perspective
. Decision Support System for effective Theierauff,
6 Latest Prentice Hall.
planning Robert J.
7. Decision Support System Engineering Andrew P Sage Latest Wiley
Subject
Code: Application of AI in Marketing Credits: 3
M-343
CO1:- Students will be able to appreciate AI's evolution, significance, and potential future impact on
businesses and society
CO2 :- Students will understand the key AI technologies and their real-world applications in marketing.
CO3 :- Application of AI will enable students to apply it across different business domains, transforming
conventional processes into intelligent operations.
CO4 :- Students will be able to acknowledge the ethical aspects and societal implications of AI's pervasive use.
CO5 :- Students will be equipped with the strategic knowledge to lead an AI-driven marketing business
transformation
Unit No. Title of the Unit Hours Required

1 Introduction to AI in Marketing 7
2 AI Technologies in Marketing 8
3 AI-powered Marketing Tools and Platforms 8
4 Applications of AI in Marketing 7
5 Ethics and Future Trends in AI Marketing 6
Unit Unit Details

Introduction to AI in Marketing
Overview of Artificial Intelligence and its applications in marketing
1
Understanding the role of AI in enhancing marketing strategies and decision-making
Benefits and challenges of integrating AI into marketing practices
AI Technologies in Marketing
Machine learning algorithms for customer segmentation and targeting
2
Natural Language Processing (NLP) for sentiment analysis and personalized communication
Computer vision for visual recognition and content optimization in marketing campaigns
AI-powered Marketing Tools and Platforms

Customer Relationship Management (CRM) systems integrated with AI capabilities
3
Marketing automation software for personalized customer interactions
AI-driven analytics tools for data-driven marketing insights and predictions
Applications of AI in Marketing
Predictive analytics for forecasting customer behaviour and trends
4
Personalization and recommendation engines for targeted marketing campaigns
Chabot‟s and virtual assistants for improving customer engagement and support
Ethics and Future Trends in AI Marketing

5
Ethical considerations in utilizing AI for marketing purposes
Emerging trends in AI marketing, such as voice search optimization and AI-driven content
creation
Case studies of successful AI marketing campaigns and their impact on businesses.
Sr. No Reference Book Author Edition Publisher

AI for Marketing and Product Gabor George Burt and Latest Tata
1 Innovation: Powerful New Tools for Michael Schrage McGraw-Hill
Profit Generation
Marketing Analytics: Data-Driven Wayne L. Winston Latest Wiley
2
Techniques with Microsoft Excel
Artificial Intelligence in Marketing Marcio Fasano Latest Pearson
3 and Sales Higher
Education
The AI Marketing Canvas: A Five- Nicolas Maechler and Latest Wiley
4 Stage Roadmap to Implementing Helene Bijl
Artificial Intelligence in Marketing
Digital Marketing & Artificial Sara Lu, Reiner Latest Pearson
Intelligence: Adopting AI Tools to Kallenberger, and Roland Higher
5
Create Superior Customer Pfänder Education
Experiences
Subject
Code: Family Business Management Credits: 3
M-351
CO1:- To highlight the importance of Start-up and MSME Management
CO 2:- Analyse the importance of Governance in Family Business Challenges.
CO 3:- Develop next generation leaders as Successor for Family Business.
CO4:- Outline life cycle stages and transgenerational entrepreneurship.
CO5:- Describe future of family business in Institutional change.

(Hours)
1 Understanding Family Firms 8
2 Ownership Challenges and Family Governance 7
3 Successor Development 7
4 Strategic Planning and Transgenerational Entrepreneurship 6
5 The Future of Family Business 8
Unit Unit Details

Introduction -Defining Family Business
Strength and weaknesses of family firms
Family Business: Importance and Challenges
1
Three Circle of family Business
Professional Management of family Business
Significance of Family-Managed Businesses to the Economy and to Economic Development
Strategy in family firms, Strategic challenges, socio economic wealth

Shareholder Priorities – Managers vs Owners,
Challenges to family governance
Responsibilities of shareholders to the company
2 Effective Governance of the shareholder - firm relationship
Family Governance: Structure : Structure
Challenges to family governance
Managing the challenges of succession
Enterprise Sustainability: Twelve elements of strategic –fit and its implications on family firms.
Characteristics of next-generation leaders

Next-generation attributes interests and abilities for responsible leadership
3 Next-generation personalities managing interdependence
CEO as an architect of succession and continuity
Types of CEO Spouse and the transfer of power
Life cycle stages influencing family business strategy

4
Turning core competencies into competitive advantage –
The unique vision of family-controlled businesses
Strategic regeneration
The Business Rejuvenation matrix
Intrapreneurship
New Leaders of the Evolution

Three states of evolution
Continuity and culture
changing the culture - The change formula
5 Organization Development approaches to change
Commitment planning
Organic competencies and business‟s future
Thriving through competition
Institutionalizing the change

Family Business Ernesto J.Poza, Mary S. Latest Cengage
1. Daughterty Learning India
Edition
Entrepreneurial Family Firms Frank Hoy, Pramodita Latest Prentice-Hall of
2. Sharma India Pvt. Ltd
Family Business in India Sudipt Dutta Latest Sage Publications
3.
Family Business Management: Ibrahim, B. and W. Ellis Latest Kendall Hunt
4. Concepts and Practice
Entrepreneurs in Family Business Laura Hougaz Latest Springer

Dynasties: Stories of Italian-Australian
5.
Family Businesses over 100 years
Keeping the Family Business Healthy: John L. Ward Latest Palgrave

How to Plan for Continuing Growth, Macmillan
6.
Profitability and Family Leadership
Transgenerational Entrepreneurship: M. Nordqvist, T. Latest Edward and Elgar

7. Exploring Growth and Performance in Zellweger Publishing
Family Firms across Generations Limited
Subject
Code: Rural Entrepreneurship and Development Credits: 3
M-352
CO1: -To understand the entrepreneurship potential of rural areas. And understand the limitations and challenge
for rural entrepreneurship
CO2: -To explore and identify rural potential for a business idea
CO3: -To developing skills to convert the idea into a commercially viable business concept
CO4: -To develop a framework for integrating the business concepts and markets; and
C05: -To develop entrepreneurial skills in the rural youth and implement a Rural Enterprise

(Hours)
1 Entrepreneurship: Concept and Theories 6
2 Rural Entrepreneurship, Business Planning and Agribusiness 7
3 New Rural Entrepreneurship Opportunities 7
4 Financing and Marketing for Rural Entrepreneurship 8
5 Institutional Support and Case Studies of Rural Entrepreneurship 8
Unit Unit Details

Introduction of Rural Entrepreneurship: Concept and Theories
Understanding Rural Entrepreneurship development in liberalised Era
Evolution of Entrepreneurship in Rural India
Types of Rural Entrepreneurship,
Entrepreneurial Competencies
1 Challenges for Rural Entrepreneurs
Concept and Importance of Entrepreneurship
Micro and Small Rural Enterprises
Rural Marketing
Theories of Entrepreneurship: Innovations, Efficiency, Risk Bearing
Qualities and Functions of an Entrepreneur
Rural Entrepreneurial Ecosystem – Factors

Problems and Challenges of Rural Entrepreneurships
2 Process of Identification of new Entrepreneurship Opportunities in Rural Areas
Formulation of Business Planning for Rural Entrepreneurship
Agribusiness and Value Addition: Procuring, Processing, Storing, and Marketing
The Role of Digital Technology in Rural Entrepreneurship and Innovations

New Entrepreneurship Opportunities in Farm sector
Organic Farm Products –Nutri-Cereals, Horticultural Products, Forest Produce, Medicinal Plant
3
Products
New Entrepreneurship Opportunities in Rural Non-farm sector: Poultry, Aquaculture, Sericulture,
Honeybee, Mushrooms Cultivation, Handicrafts
4 Financing the Rural Entrepreneurship,

Procedures to obtain formal loans from banks and other institutions
Preparation of Detailed Project Report for Loan
New avenues of Finance: Crowd Funding and Venture Capital
Marketing of Rural Products
Market Survey, Demand Forecasting, Marketing Strategies
Branding, Planning and Promotion, Digital and Social Media Marketing
Study of Rural Entrepreneurs- Growth and Replicability issues

Entrepreneurial Opportunities-Potential and Limitations
Institutional Support for Rural Entrepreneurship
Special Role of NABARD in promoting and supporting the Rural Entrepreneurship
5
Government Schemes for promotion of Rural Entrepreneurship
Rules and Procedures to start a Rural Entrepreneurship Firm
Discussion of two different types of Case Studies related to Rural Entrepreneurship with local
relevance.

Rural Entrepreneurship Development in Dwivedi, Amit Latest Book well Publications
1.
Liberalised Era Kumar
Rural Entrepreneurship and Innovation in Sachithra Latest IGI Global publishing
2. the Digital Era Lokuge, Darshana tomorrow‟s research
Sedera today
Rural Entrepreneurship Mohamed Issa, 2013 LAP Lambert Academic
3.
V. Venkatakrishnan Publishing
Rural Entrepreneurship : Growth And M. 2010 Kanishka Publishers
4.
Potentials Soundarapandian Distributors
Subject
Code:
Spirit of an Enterprise Credits: 3
M-353
CO1:- Identify their characteristics as an entrepreneur and the strengths and / or weaknesses in other entrepreneurs
to design a personal work path that allows the student to become an agent of change.
CO2:- Identify the characteristics of entrepreneurship ecosystems and how they contribute to entrepreneurs in their
life project to go to the appropriate entities when they decide to undertake.
CO3:- Apply the method of entrepreneurship to the solution of social / organizational challenges to identify
entrepreneurial opportunities
CO4:- Apply and improve, with entrepreneurship spirit and creative thinking, management processes for
established companies or student start-ups
CO5: - To focus on the spirit of enterprise often emphasizes entrepreneurship, innovation, and the development of
a strong business acumen. equipping students with both theoretical knowledge and practical insights to
foster their entrepreneurial journey
Time required for

Unit (Hours)
1 Introduction-Spirit of an Enterprise 5
2 Entrepreneurial Mind set 6
3 Entrepreneurial Thinking and Innovation 7
4 Marketing and Branding for Start-ups 8
5 The New Entrepreneurial Age- Corporate Entrepreneurship 8
Unit Unit Details

Introduction- Comprehensive exploration of Spirit of an enterprise
Demonstrate of entrepreneurial spirit in the workplace
Signs of entrepreneurial Spirit
Skills of an Entrepreneur
1
Importance of entrepreneurial Spirit in the economy
Factors influencing spirit of an entrepreneur
Tips to foster Entrepreneurial Spirit
Benefits of the entrepreneurial spirit
Entrepreneurial Personality -a matter of mind set

Cultivating a growth mindset
Entrepreneurial Spirit: How to Foster Your Entrepreneurialism
Understanding the entrepreneurial mindset
2
3 C's of entrepreneurial mind-set
Ways to build entrepreneurial spirit
Entrepreneurial mindset differs from a traditional corporate mind set
Resilience and adaptability in entrepreneurship
Techniques for fostering innovation

Emerging technologies and their entrepreneurial applications
3 Creating and growing your own business
The New Entrepreneurial Age
Spirit of an Enterprise in people, companies and countries
Building a brand identity

Marketing strategies for new ventures
4 Social media strategies for startups
Effective marketing plans tailored to startups
Unique brand identity and positioning strategy
Spirit of corporate enterprise

Call to Action for Aspiring Entrepreneurs
Spirit of Enterprise: Rapid Growth of Indian Economy
5
Final Thoughts on the Spirit of Enterprise
The Four Entrepreneurial Practices
Case studies of successful entrepreneurs

India: The Spirit of Enterprise Ashok 2012 Lustre
1.
Malik
The Spirit of an Enterprise George 2004 Simon &
2.
Gilde Schuster
Triumphs of Enterprise, Ingenuity, And Public Spirit James 2018 Forgotten
3.
Parton Books
Spiritual Enterprise: Building Your Business in the Spirit Lawrence 2014 George
4. of Service Miller Ronald
Corporate Entrepreneurship Paul Burns 2018 Palgrave

5.
MacMillan
Subject
Code: Major Research Project – I Credits: 3
M-304
CO1:- Demonstrate the knowledge gained by identifying research area and understanding its background
CO2:- Produce a project presentation that demonstrates critical thought, thereby exhibiting a high level of
professionalism and competence in its presentation.
CO3:- Become more informed on the current literature in the topic of study and the applicability to current issues
in the topic identified.
CO4:- Understand how to apply their acquired knowledge to analysis, synthesis and evaluation activities
encountered while carrying out primary research.
CO5:- The course will enable students to discover their analytical, problem-solving skills in the best possible way
for practical applicability in the corporate world.

(Hours)
1 Topic Selection and its Introduction 7
2 Review of Literature 7
3 Research Methodology 7
4 Data Collection and Analysis 8
5 Conclusion, Recommendation & Limitations and References 7
Unit Unit Details

Topic Selection and its Introduction: Student is required to identify the field and industry for the
project work.
Synopsis/Proposal of Project/ Field Work would be approved in an open house presentation in
mandatory presence of Head of Department and Mentor, other faculty members and students can
also attend the same.
Outline of Synopsis is required, along with research problem and rationale for research. Research
1
objectives are required to be stated.
In the Introduction section student is required brief about the research topic in detail along with the
chosen industry/ organization where field work would be carried out.
Students must clearly state the aims and objectives of the study along with the rationale for the study
or observations. Students should give only relevant references, and do not review the subject
extensively in the synopsis, rather synopsis should contain original thoughts.
Review of Literature, Student is required to carry out an overview of scholarly sources (such as
books, journal articles, and theses) related to a specific topic or research question.
Concepts and theories are required to be added as per the identified research topic.
References of authors for selected research review papers has to be incorporated.
Research gap has to be identified and added in the literature review.
Students must clearly study the available literature and find the gap between the concepts, theories
and existing problem. The study carried out by the student must fill the gap. Students must clearly
state the concepts or theories of the relevant study. It shows and reflect the relevance of the work in
context with theories and models, which have already been followed by academicians and
researchers.
Research Methodology : Research design, types of research, research tools for data collection,
Sampling design, Data analysis technique chosen and its process
3 Research methodology should ideally contain following points:
Objective of the Study, Sampling Design, Methods of Data Collection, Research Tools, Hypotheses (if any),
Research Questionnaire.
Data Collection and Analysis: Primary data is required to be collected by student from the
industry/organization of their selected research area.
4
Students must present their results in logical sequence in the text, tables, and illustrations.
Data should be analysed using suitable statistical tools such as excel, advanced excel, SPSS.
rConclusion, Recommendation & Limitations and References:

Students must emphasize the new and important aspects of the study and conclusions.
Include the implications of the findings and their practical implication. Relate the observations to
other relevant studies. Link the conclusion with the goals of the study but avoid unqualified
statements and conclusions not completely supported by your data.
Students are expected to follow APA style of citation and referencing guide for the completion of
this research study report.
Students will prepare a comprehensive research report and presentation summarizing their project
5 findings, methodologies used, and recommendations.
Books
Author, A., & Author, B. (Year). Title of the work. Place name: Publisher.
Author, A., & Author, B. (Year). Chapter title. In A. Editor, B. Editor, & C. Editor (Eds.), Title of
the book (pp.xx-xx). Place name: Publisher.
Journals
Sainaghi, R. (2008). Strategic position and performance of winter destinations. Tourism Review,
63(4), 40-57.

John Wiley &
1. Research Methodology: Methods & Techniques CR Kothari Latest Sons Australia
Limited
2. Research Methodology R. Panneerselvam Latest PHI Learning
3. Discovering Statistics Using SPSS Andy Field 4th Sage
Research Methodology: A Handbook for Pagadala Suganda

4. Latest Notion Press
Beginners Devi
Subject
Code: Development Management Project Credits: 3
M-305
CO1:- To help students understand management strategies.
CO2:- To enable students analyse management projects that fosters growth, innovation and development within an
organization.
CO3:- To understand in depth research methods and analytical tools that are critical for business context.
CO4:- To inculcate students analyse the best practices in development management
CO5:- To develop problem solving skills in students through relevant case studies
Section Section Details

Introduction to Development Management
Understanding the principles and concepts of development management
A Historical perspectives on development theories and practices
Key stakeholders and their roles in development projects
Environmental considerations and sustainable resource management in projects
Sustainable Development Practices

Sustainable development goals and their relevance to development management
A Environmental considerations and sustainable resource management in projects
Social inclusivity and equity in development interventions
Fi Field visits or guest lectures by development practitioners and experts
C Case Studies and Practical Applications

B
Analysing real-life case studies of successful and failed development projects
Industry Best Practices: Analyse current best practices in development management
Hands-on project management exercise
Pr Project Planning and Implementation in Development Management

B
M Monitoring and Evaluation in Development Management
Discuss the potential future developments and trends in development management

Subject Code
Summer Internship Credits: 6
M-306
CO1:-To provide an opportunity for students to apply theoretical concepts in real life situations at the work place
CO2:- To familiarize students about corporate culture and enable them to learn resilience, goal orientation and
resource management.
CO3: - To encourage students to keep a personal record of their learning and achievements
CO4: - To assess the student‟s analytical skills and ability to present supportive evidence, whilst demonstrating
understanding of their organization, its needs and his/her own personal contribution to the organization
CO5: - To institutionalize efforts to bridge the gap between the professional world and the academic institutions
A. INTERNSHIP REPORT-
Students are required to join 3 months Summer Internship work in field/industry after second semester and shall
submit a report of the same at the end of third semester.
The important points to be considered are:-
Summer Internship shall be related to his/her subjects/specialization of MBA or to any other functional area. An
internal mentor/guide shall be appointed for each student. It is mandatory for the student to seek advance written
approval from the internal mentor and Head of Department about the topic and organization before commencing
the Summer Internship. Internal mentor/guide needs to take regular update during the period to evaluate the actual
working of the student
2. The students need to submit the report within 2 Months‟ time after completion of summer training period.
And this report will be evaluated via internal and external Viva-Voce.
3. The report shall be handwritten & should not exceed 50 pages along with daily diary. (works accomplished with
date)
4. The work may be based on primary / secondary data or may be an operational assignment involving working
by the student on a given task/assignment/project/ etc. in an organization / industry
B.STRUCTURE OF THE REPORT-

A. Cover Page
B. Two certificates-
1. Certified by the Respective Faculty Guide & Head of the Department (Certificate I)
2. Certificate from the Industry (on company‟s letter head) (Certificate II)
C. Chapterization - Executive Summary
1. Introduction – Introduction of the Project
2. Organization Profile - Organization where the student has undergone training including the brief history of
the organization, its structure, performance products/services and problems faced.
3. Research Methodology - Outline of the problem/task undertaken
4. Research Analysis - with relevant activity charts, tables, graphs, diagrams, etc.
5. Conclusion - including Suggestion, Recommendations (if any), Student Learning.
6. Acknowledgement to the Concerns
References - in appropriate Referencing Styles. (APA, MLA, Harvard, Chicago Style etc.)
Subject
Legal Aspect of Business Credits:0
Code:M-
307
CO1:- To describe the key terms involved in each Act
CO2:- To summarize the key legal provisions of each Act.
CO3:- To apply the Acts in common business situations.
CO4:- To outline the various facets of basic case laws of each Act from a legal and managerialperspective.
Time required for

Unit (Hours)
1 The Contract Act, 1872 6
2 Sale of Goods Act 1930 7
3 The Negotiable Instrument Act, 1881 8
4 The Companies Act, 2013 7
5 The Consumer Protection Act, 1986 &OtherBusiness legislation 8
Unit Unit Details

The Contract Act, 1872
Contract -Meaning and definition of Contract,
Essential elements of Valid Contracts, Classification/ kinds of contracts, Contingent Contract
1 Performance and Discharge of contract,
Breach of contract-Meaning & remedies, Quasi Contract,
Contracts of Indemnity & Guarantee,
Agency - Creation of Agency – Agent and Principal (Relationship/rights), Types ofagency
Sale of Goods Act, 1930

Contract of sale of goods,
Conditions & warranties
2 Transfer of property or ownership
Performance of the Contract of Sale
Rights of unpaid seller
Sale by Auction
The Negotiable Instrument Act, 1881

Negotiable Instruments – Meaning and definition, Characteristics, Types, Parties and Holder and
holder in due course,
3 Negotiation and Assignment,
Types of Endorsements
Dishonor of Negotiable Instrument – Noting and Protest,
Highlights of Negotiable instrument (Amendment) Act, 2015, 2018 and 2020
The Companies Act, 2013
Company – Meaning and Definition, Features
Classification of company and One Person Company
Formation and Prospectus
4 Incorporation of Company
Memorandum of Association (MOA), Articles of Association (AOA)
Share capital & Debentures
Acceptance of deposits
Appointment of director including woman Director
Winding up of Company, Highlights of Companies (Amendment ) Act 2015 and2020.
The Consumer Protection Act, 1986 &Other Business legislation

The Consumer Protection Act, 2019
Unfair & Restrictive Trade Practices, Establishment of the Central Consumer Protection
Authority (CCPA), Consumer Disputes Redressal Commission–Jurisdiction, Powers, Appellate
Authority, Rights of consumers.
5
Information Technology Act, 2000
Digital Signature, Electronic Governance, Electronic Records, E – Contracts, E – Business models,
E – Commerce & Security, Cyber Crimes.
Intellectual Property Laws
Understanding of concepts of patents, copyrights, trademarks and designs

M.C. S. Chand &
1. Business Legislations forManagement, Latest
Kuchhal Sons
S. Chand &
2. Elements of Mercantile Law N.D.Kapoor. Latest
Sons
Tata
Akhileshwar
3. Legal Aspects of Business, Latest Mcgraw
Pathak
Hill
Tata
Dr. P.C.
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MBA III Semester

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JODHPUR INSTITUTE OF ENGINEERING & TECHNOLOGY

(An Autonomous Institution affiliated with Bikaner Technical University, Bikaner)

Department of Management Studies

A. Outline of the Course

Time required for

Unit Unit Details

A. Outline of the Course

Time required for Unit

Unit Unit Details

Estimation of cash flow

Project networking: Project networking

Social Cost Benefit Analysis

C. Recommended Study Material:

A. Outline of the Course

Time required for Unit

Unit Unit Details

Formulation of game models,

Decision making under uncertainty,

C. Recommended Study Material:

A. Outline of the Course

Unit Time required

Unit Unit Details

Brand Management & Branding: Concept and Basic understanding of Brand

2 Types of Brands, Role and Significance of Brands

4 Brand Reinforcement & Brand Revitalization.

Brand Equity: Meaning, Definition & Significance

C. Recommended Study Material:

A. Outline of the Course

Time required for

Unit Unit Details

3 Measures of Media Cost Efficiency – Media (Readership/ Viewership) Research.

A. Outline of the Course

Time required for

Unit Unit Details

The Marketing Mix of Services

Managing Consumer Behavior & Service Quality

Segmentation, Targeting & Positioning of Services in Modern Era

C. Recommended Study Material:

A. Outline of the Course

Time required for

Unit Unit Details

1 Advantages and disadvantages of M & A

Corporate Restructuring: Introduction and Need of corporate restructuring

4 synergy, corporate control and LBO.

C. Recommended Study Material:

A. Outline of the Course

Time required for

Unit Unit Details

Meaning, cost of maintaining receivables, factors influencing size of receivables.

C. Recommended Study Material:

A. Outline of the Course

Time required for

Unit Unit Details

Content and Feature, Structure of Financial System

C. Recommended Study Material:

Articles published in all relevant journals (like

Subject Strategic Human Resource Management Credits: 3

A. Outline of the Course

Time required for

Unit Unit Details