Minions

By Molly Robinson
 PLOT SUMMARY
Ever since the dawn of time, the Minions have lived to serve the most
despicable of masters. From T. rex to Napoleon, the easily distracted tribe has
helped the biggest and the baddest of villains. Now, join protective leader
Kevin, teenage rebel Stuart and lovable little Bob on a global road trip where
they'll earn a shot to work for a new boss-the world's first female super-villain-
and try to save all of Minionkind... from annihilation.

- Written by Universal Pictures

 FILM OPENING

The Minions attended the world premiere at Odeon in Leicester square and
this was in June 2015, this did very well in cinemas. The reason why the film
did so well is because it was rated a PG and the film came out during the
summer holidays so therefore children would be the main target audience who
would be viewing the film. This then was good because the film being on in
the summer holidays meant that the children would have time to go and see
the film as they would not be in school, and as well as this they would have a
chance to tell their friends and advertise the films themselves – below the line
marketing, through the use of social media.
 INSTITUTIONS

The distributor for the Minions was

Universal who do a lot of the big
blockbuster films as they are apart of the The company who producted the film was
big six and therefore they have a lot of Illumination Entertainment, and they
money and power to do so. (Disney, are actually an animation film
Universal, Paramount, Sony, 20th Century production company who work for
Fox, Warner Bros) Universal have also Universal studios.
distributed other major films for instance The other work which they have done is
Despicable Me 1 and 2 and Jurassic World. mainly Despicable Me 1 and 2 as well as the
film Hop.
 The film is a light
hearted film which can
PG rating – therefore will
get a large amount of RANDOM
viewing as EVERYONE can
be enjoyed by many
different people as it is
not really a confusing
see it.
FACTS
on thinking film.
Directed by Kyle Balda
and Pierre Coffin. The co directed of the film for both
Dispicable me and Minions did the
voices for every single one of the
The stars included minions in the films. He said that the
(well voices of Written by Brian Lynch babbling language has elements of
the stars) Sandra “Chinese, Japanese, Korean, Italian,
Bullock, Jon French, Spanish” within.
Hamm and Genres
Michael Keaton. Animation
Comedy
Family Universal spent a total of
$26.1 million on TV
6.7/10 scored on Pretty much suiting most advertisement for the film.
IMDB people.
 PRIMARY
TARGET
• Age 4 to 19 years old
being both male
and
AUDIENCE
female.
• 50% male and 50%
being female.

SECONDARY
• Most usually older
family members
taking younger
people – for
instance siblings or
parents.
• 70% female and
30% male.
 The film has had 17
nominations !! Although the film didn’t win AWARDS
However it has had 0 for any of the nomination it
wins !! will create a large amount of Academy of Science Fiction,
below the line marketing from Fantasy and Horror Films, USA
the film being shown on 2016
these awards, and getting Best animated film
BAFTA film awards 2016 people talking about it on
Best animated film social media.

Kids’ Choice Awards, USA 2016

1. Favourite animated movie
Empire Awards UK 2. Favourite Voice
2016 Golden Schmoes Awards 2015 from an animated Movie
Best animated film Best animated movie of the year – Sandra
Bullock

Just some of the nominations are listed around the page, mainly
of the most well known awards which they were nominated for.
The worldwide total gross
for the movie was a huge
The budget for the film was
an estimated $74,000,000.
MONEY
$1.157 billion.
$$$$$$$$
In just the opening weekend the Minions came second in the amount in which it
film made $115,200,000 in the received from the box office in the opening
USA. weekend out of animation films. As shown by the
picture to the right.
 WEBSITE

The website shows short movies, clips, as

well as trailers for the film. Although the
website is pretty basic, it is very simple to
use, for the target audience of young
children. These clips which are shown are
done to allow the film to get even more
popular and from people watching the
videos means that people will share them
online, on places like Facebook and Twitter
and therefore from this above the line On the website there is also a page in
marketing also creates below the line which you can buy a few different
marketing. pieces of merchandise.
The minion movie actually
brought out THREE The reason why there was
TRAILERS
different trailers, as shown three trailers brought out
by the picture to the right. is because they did not
want people to forget that
the movie was soon to be
coming out, and instead
they wanted people to
The trailers went in date
keep talking about it right
November, February and
up until the release date.
then May, therefore there
was three months space
between the release of the
trailer until the next one
came out; plenty of time The actual film was brought out 10th July in USA,
for below the line so therefore the watchers did not have to have
marketing through social much waiting after seeing the trailers until seeing
media! the actual film, therefore keeping people talking
about it right up until the release.
Before the minions there were actually two more films
which were created before the Minion movie which
PRE
actually featured the Minions, therefore getting more
popularity.
PRODUCTION
OF MINIONS
Despicable Despicable Me Minions
Me 2010 2 2013 2015

As well as the movies shown above there is also the

Despicable Me 3 movie which is coming out in 2017.
 POSTERS AND
BILLBOARDS

The Minions had a large amount of

advertisement especially on posters and
billboards mainly in the UK and in the USA.
This was done because they were usually funny
things on the posters which caught peoples
attention when they were going past these
posters.
 APP
There is an app which was created for the
MERCHANDISE
Minion movie which is named the Minion
Rush. This will 1) get the film more PRODUCTS
advertisement as people will want to be On the Universal website, as well as the
playing the game if it is popular and 2) it Minion website – and others such as Tesco's
will get them more money if there are ways and Argos there are a large amount of merch
in the app for people to spend money, or such as t-shirts, bags and cups.
there is advertisements by other companies
therefore letting the game get money from
that.
 The minions collided with the
sweets Tic tacs and created
There was synergy with SYNERGY
McDonalds where they
yellow sweets which are banana
actually had happy meals
flavour therefore linking towards
which were Minions
the film where there are songs
themed, this therefore Frubes had synergy with
about bananas.
created marketing for both Minions – and when you
McDonalds and the film. have the frubes you can have
a chance to win prizes, such
Facebook had synergy with as minions and goggles which
Minions because they brought out promotes the film more.
Despicable Me emojis to send to
Pantone is a colour More people will want to buy
your friends in a chat. the Frubes as they find out
intelligence institution and
they used synergy to come about the prizes, and the
together and actually made more people that buy the
PEZ linked with minions to a colour yellow which Frubes = the more people
create the sweets with the linked to the minions – who will know about the film.
minion heads at the top, this named Minion Yellow.
would advertise both the
films and the sweets.