Human Resource Management: Gaining A Competitive Advantage

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The key takeaways are that human resource management aims to gain a competitive advantage through influencing employee behavior and performance. HR departments are responsible for various functions like recruiting, training, compensation, and strategic planning.

The responsibilities of HR departments include employment and recruiting, training and development, compensation, benefits, employee services, employee and community relations, personnel records, health and safety, and strategic planning.

Competitive challenges that influence HRM include globalization, sustainability, technology, changing demographics, and workforce diversity.

Human Resource Management:

Gaining a Competitive Advantage

Chapter 1

Human Resource Management:


Gaining a Competitive
Advantage
Introduction

• Competitiveness – a company’s
ability to maintain and gain market
share
• Human resource management –
the policies, practices, and systems
that influence employees’ behavior,
attitudes, and performance

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.
Responsibilities of HR Departments
1. Employment and Recruiting
2. Training and Development
3. Compensation
4. Benefits
5. Employee Services
6. Employee and Community Relations
7. Personnel Records
8. Health and Safety
9. Strategic Planning

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The HRM Profession

• HR salaries vary depending on education


and experience as well as the type of
industry

• The primary professional organization for


HRM is the Society for Human
Resource Management (SHRM)

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3 Competitive Challenges
Influencing HRM

Technology

Sustainability

Global

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Changing Demographics
Workforce Diversity

• Internal labor force is the labor force of


current employees

• External labor market includes persons


actively seeking employment

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Managing a Diverse Workforce
To successfully manage a diverse workforce, managers
must develop a new set of skills including:

 Communicate, coach and develop employees from a


variety of backgrounds
 Provide performance feedback that is based on objective
outcomes
 Create a work environment that makes it comfortable for
employees of all backgrounds to be creative and
innovative.
 Recognize and respond to generational issues.

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Legal and Ethical Issues
5 areas of the legal environment that have
influenced HRM over the past 25 years:
1. Equal employment opportunity legislation
2. Employee safety and health
3. Employee pay and benefits
4. Employee privacy
5. Job security

Women and minorities still face the “glass ceiling”

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Legal and Ethical Issues
 Ethics - the fundamental principles by which
employees and companies interact

 Ethical HR practices:
 HRM practices must result in the greatest good for the
largest number of people
 Employment practices must respect basic human rights
of privacy, due process, consent, and free speech
 Managers must treat employees and customers
equitably and fairly

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4 Principles of Ethical Companies
1. Successful companies, in their relationships with
customers, vendors, and clients, emphasize mutual
benefits.
2. Employees assume responsibility for the actions of
the company.
3. Companies have a sense of purpose or vision the
employees value and use in their day-to-day work.
4. They emphasize fairness; another person’s interests
count as much as their own.

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Meeting Competitive Challenges
Through HRM Practices
Managing internal and external environmental
factors allows employees to make the greatest
possible contribution to company productivity
and competitiveness.

Customer needs for new products or services


influence the number and type of employees
businesses need to be successful.

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Meeting Competitive Challenges
Through HRM Practices
Managers need to ensure that employees
have the necessary skills to perform current
and future jobs.

Besides interesting work, pay and benefits


are the most important incentives that
companies can offer employees in exchange
for contributing to productivity, quality, and
customer service.
 Create pay systems, reward employee contributions and provide benefits

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