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    Retail Design Key Points

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    SHIVANI GUPTA
    The document outlines several key points for effective retail store design including using attractive storefronts and facades with visible displays to attract customers. It also discusses factors to consider like available space, target customers, and product types when designing store layouts and merchandise placement. Effective design techniques mentioned include organizing the store into sections like entrance, circulation, displays, and checkout; avoiding clutter and monotony; and using features like promotional aisles and freestanding fixtures to showcase products.

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    Download as PPTX, PDF, TXT or read online from Scribd

    Retail Design Key Points

    Uploaded by

    SHIVANI GUPTA
    23 views25 pages
    The document outlines several key points for effective retail store design including using attractive storefronts and facades with visible displays to attract customers. It also discusses factors to consider like available space, target customers, and product types when designing store layouts and merchandise placement. Effective design techniques mentioned include organizing the store into sections like entrance, circulation, displays, and checkout; avoiding clutter and monotony; and using features like promotional aisles and freestanding fixtures to showcase products.

    Original Title

    RETAIL DESIGN KEY POINTS

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    The document outlines several key points for effective retail store design including using attractive storefronts and facades with visible displays to attract customers. It also discusses factors to consider like available space, target customers, and product types when designing store layouts and merchandise placement. Effective design techniques mentioned include organizing the store into sections like entrance, circulation, displays, and checkout; avoiding clutter and monotony; and using features like promotional aisles and freestanding fixtures to showcase products.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    23 views25 pages

    Retail Design Key Points

    Uploaded by

    SHIVANI GUPTA
    The document outlines several key points for effective retail store design including using attractive storefronts and facades with visible displays to attract customers. It also discusses factors to consider like available space, target customers, and product types when designing store layouts and merchandise placement. Effective design techniques mentioned include organizing the store into sections like entrance, circulation, displays, and checkout; avoiding clutter and monotony; and using features like promotional aisles and freestanding fixtures to showcase products.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 25

    RETAIL STORE DESIGN KEY POINTS

    Attractive Storefront & Façade Show Windows & Display: Visible Store Interior with
    Some privacy to the Customers.
    • Merchandising psychology: First-Arousing Interest, Second-Satisfying It.

    • Entrance with Logo, Transition Space, Shop Windows, Transparency which Allows Interaction, Display
    the products, Creates Mystery.

    • Visual Access right into the Store.

    • Glazing from Floor to fascia.

    • Maintain the Visual Identity of Brand throughout the design.

    • Entrance of the Store should create Expectations & offers, Entice a Single message.

    • Factors affecting the Store Layout: • Types of Store Layouts:


    o Available Space, o Free Flow Layout
    o Type of Product, o Grid Layout
    o No. of Departments, o Loop layout
    o Volume & variety of Product Line carried, o Spine layout
    o Movement Required,
    o Target Customers & Footfall
    o Inventory Level.
    • Store layout in 4 parts: The Entrance, Main Circulation, pace & Finally Sales in the Form of Display,
    Fixtures & Payment Areas.

    • Organising Store Spaces, creating Different Departments.

    • Avoid Monotony in Circulation & Display of Merchandise.

    • Circulation for Two people side by side, provide ample amount of space near merchandise for browsing
    without bumping.

    • Conveniences- Some Extra provisions for


    Customers.

    • Product Display on Walls & Mid Floor


    Fixtures.

    MID-FLOOR FIXTURE WALL DISPLAY


    Feature Areas-
    o Promotional Aisle,

    o Free Standing Fixtures,

    o Point of Sale Areas

    o Display Walls & windows

    o End Caps

    PROMOTIONAL AISLE
    Promotional aisle is a space to
    display the merchandise that is
    being promoted.
    PROMOTIONAL AISLE IN A RETAIL
    STORE
    FREESTANDING FIXTURE
    Free Standing displays are
    fixtures or mannequins
    located on the aisles designed
    to primarily attract customers
    attention & bring them into
    the department.

    POINT OF SALE AREA


    Point of Sale Areas or Checkout
    areas are places in stores where
    customer can purchase
    merchandise.
    Increase Customer Convenience
    and Impulse purchase.
    • Give Equal importance to Back of House Areas, Ancillary Areas, Supporting Rooms.

    • Point Of Sale: Cash desk Position coincides the design the design scheme, should be well lit, easy to
    see from all around the Store.
    • MERCHANDISING PRESENTATION TECHNIQUES: Idea Oriented, Style/Item Oriented, Colour
    Organisation, Price Lining, Vertical Presentation, Tonnage Merchandising Presentation, Frontal
    merchandising presentation.
    • CREATING A STORE ENVIRONMENT: Colour, Scent, Lighting and Music.

    • Avoid Clutter on Entrance,

    • Easily locatable merchandise,

    • Keep Customers in Stores for a Longer Time,

    • Impulse and unplanned Purchases,

    • Satisfied Customer Experience,

    • Maximum Flexibility,

    • Movable & Easily Modified Components.

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