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    Brand - Store Format Type Store Analysis Plan - Cash Counter - Storage - Fixtures - Lighting Fixtures - Signages

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    anisha690
    The document describes the store format and layout plan for Vijay Sales, an electronics retailer in India. Vijay Sales uses a specialty store format, housing various electronics brands under one roof. The store plan includes cash counters, a storage area, fixtures to display merchandise, and signage to promote brands. The store features an open layout with ample space and a transparent glass facade to showcase products.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Brand - Store Format Type Store Analysis Plan - Cash Counter - Storage - Fixtures - Lighting Fixtures - Signages

    Uploaded by

    anisha690
    49 views18 pages
    The document describes the store format and layout plan for Vijay Sales, an electronics retailer in India. Vijay Sales uses a specialty store format, housing various electronics brands under one roof. The store plan includes cash counters, a storage area, fixtures to display merchandise, and signage to promote brands. The store features an open layout with ample space and a transparent glass facade to showcase products.

    Original Title

    VIJAY SALES

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    © Attribution Non-Commercial (BY-NC)

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    The document describes the store format and layout plan for Vijay Sales, an electronics retailer in India. Vijay Sales uses a specialty store format, housing various electronics brands under one roof. The store plan includes cash counters, a storage area, fixtures to display merchandise, and signage to promote brands. The store features an open layout with ample space and a transparent glass facade to showcase products.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    49 views18 pages

    Brand - Store Format Type Store Analysis Plan - Cash Counter - Storage - Fixtures - Lighting Fixtures - Signages

    Uploaded by

    anisha690
    The document describes the store format and layout plan for Vijay Sales, an electronics retailer in India. Vijay Sales uses a specialty store format, housing various electronics brands under one roof. The store plan includes cash counters, a storage area, fixtures to display merchandise, and signage to promote brands. The store features an open layout with ample space and a transparent glass facade to showcase products.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 18

    CONTENTS

    INTRODUCTION
    • BRAND
    • STORE FORMAT TYPE

    STORE ANALYSIS
    PLAN
    • CASH COUNTER
    • STORAGE
    • FIXTURES
    • LIGHTING FIXTURES
    • SIGNAGES
    VIJAY SALES
    • They have aesthetically designed and conveniently located
    showrooms.

    • They cater to customers of all budgets and preferences.

    • They customer focused policies and intuitive


    understanding of emerging markets.

    • Vijay Sales has become a name synonymous with quality


    electronics and consumer durables.

    • They have stores in Mumbai, Navi Mumbai, Thane, Surat and


    Ahemdabad.
    STORE FORMAT

    • Vijay Sales falls under the format of “specialty Store”


    • It caters to a specific “merchandise type”
    • It specializes in selling electronic merchandise only ranging
    from-
    1. Home Appliances
    2. Luxury goods
    3. Communicative products
    Etc etc

    All Under One Roof


    BRANDS FEATURED IN THE
    STORE
    MERCHANDISE
    BASIC PLAN
    ABOUT THE PLAN

    • It is a simple layout with ample space for


    heavy merchandise.

    • Lots of space left for circulation of people and


    merchandise.

    • Appropriate planning with respect to


    merchandise.
    THE EXTERIORS
    • Completely transparent glass façade.
    • The window for the display runs along the length of the whole
    store.
    • Overall range of products are visible from outside.

    Examples of stores with


    similar exteriors
    MEASUREMENT IN FEET
    CASH COUNTERS
    STORAGE FACILITY
    • Storage area not accessible to general public.

    • Area within the customer help area where customers are not
    allowed.

    • The delivery is also directly done through a separate exit


    created within the storage area.

    • This does not hinder working of the store.

    • Limited accessibility reduces confusion.


    M
    E
    R
    C
    H
    A
    N
    D
    I
    S
    E

    P
    L
    A
    N
    F
    I
    X
    T
    U
    R
    E
    S
    SLOT WALLS
    LIGHTING FIXTURES
    SIGNAGES
    • The signage's are placed to utilize the negative space.

    • They are brand specific to promote merchandise.

    • The entrance will have a back lit graphic running


    across the glass façade which says “VIJAY SALES”
    EXAMPLES OF SIMILAR SIGNAGES

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