Chapter 2 Cultural Intelligence

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Multicultural Diversity in

Workplace for The


Tourism Professional
Chapter II

Cultural
Intelligence
Learning Objectives
At the end of the chapter, you are expected to:

• Elaborate why culture matters in the workplace


• Define cultural intelligence
• Identify the CQ Capabilities
• Articulate the strategies of building culturally intelligent
teams and organizations
Why Culture
Matters In The
Workplace
CULTURAL
INTELLIGENCE
Many organizations recognize
that the workforce is changing,
and they are working to build a
work environment in which
diversity and differences are
appreciated and valued so that
employees can work to their
fullest potential.
CULTURAL
INTELLIGENCE
Positive Impacts of Cultural Diversity in the Workplace

• Promote a multi-perspective approach

• Increase the tendency of organizational


personnel to overcome culture shock as the
business expands in other countries and
becomes international
CULTURAL
INTELLIGENCE

• allow the workers to inform the concerned


employees or managers about the culture of their
respective countries
• helps an organization shift its business from the
brick-and-mortar office to the online
marketplace.
CULTURAL
INTELLIGENCE
Negative Impacts of Cultural Diversity in the Workplace

• increase the tendency of organizational


personnel to indulge in interpersonal
conflicts
• hinder the development of unity due to
differences in employees’ opinions and beliefs.
CULTURAL
INTELLIGENCE
Understanding culture and its
seminal role in how people
think, work and relate is the
first step toward harnessing
the potential of diversity
within the organization and
the diversity of customers.
Defining
Cultural
Intelligence
CULTURAL
INTELLIGENCE
Cultural Intelligence (CQ)
refers to the skill to relate
and work effectively in
culturally diverse situations.
It’s the capability to cross
boundaries and prosper in
multiple cultures.
CULTURAL
INTELLIGENCE
THE FOUR CQ
CAPABILITIES
• CQ DRIVE (MOTIVATION)
• CQ KNOWLEDGE
(COGNITION)
• CQ STRATEGY
(METACOGNITION)
• CQ ACTION (BEHAVIOR)
CULTURAL
INTELLIGENCE
A. CQ DRIVE
- the motivational dimension of
cultural intelligence, measuring
the level of interest, drive and
energy needed to adapt cross-
culturally.
CULTURAL
INTELLIGENCE

CQ
DRIVE
Intrinsic Extrinsic
Self-Efficacy
interest interest
CULTURAL
INTELLIGENCE
B. CQ
KNOWLEDGE
- cognitive dimension of
cultural intelligence, referring
to knowledge about culture
and its role in shaping
interactions and work.
CULTURAL
INTELLIGENCE
CQ
KNOWLEDG
E

Cultural- Context-
general specific
understanding understanding
CULTURAL
INTELLIGENCE
CULTURAL- CONTEXT-
GENERAL SPECIFIC
UNDERSTANDIN UNDERSTANDIN
G G
Micro-
Macro-
understanding
understanding
 Involves an understanding Apply cultural
of the world’s varied intelligence to
economic, business, legal specific domains
and political systems
CULTURAL
INTELLIGENCE

CQ Knowledge is all
about understanding
cultural differences.
CULTURAL
INTELLIGENCE
C. CQ STRATEGY
- the metacognitive aspect of
cultural intelligence,
measuring a person’s ability to
strategize before, during and
after crossing cultures.
CULTURAL
INTELLIGENCE

PLANNING AWARENESS CHECKING

THINK
CONSCIOUSLY!
CULTURAL
INTELLIGENCE
D. CQ ACTION
- the behavioral dimension of
cultural intelligence, is the
ability to act appropriately in a
range of intercultural
situations and effectively
accomplish goals.
CULTURAL
INTELLIGENCE

CQ ACTION

NON-
SPEECH VERBAL
VERBAL
ACTS ACTIONS
BEHAVIOR
CULTURAL
INTELLIGENCE
Developing
Cultural
Intelligence
CULTURAL
INTELLIGENCE

Cultural intelligence is
malleable, and
everyone can improve
their CQ through a
variety of proven
strategies.
CULTURAL
INTELLIGENCE

When people directly


experience intercultural
differences—rather than
just reading or hearing
about them—they are far
more likely to internalize
and understand them.
CULTURAL
INTELLIGENCE
CULTURAL
INTELLIGENCE

 Reflect on the intercultural


challenges
 Consider long-term
professional goals
 Review CQ strengths and
weaknesses
 Develop specific actionable
goals
Building Culturally
Intelligent
Organizations And
Teams
CULTURAL
INTELLIGENCE

Leadership
Commitment
Organizational
CQ Audit
Organizational
CQ Strategy
The End

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