Lesson 3 - Entrep
Lesson 3 - Entrep
Lesson 3 - Entrep
THE ENTREPRENEURS
Introduction
In this lesson, you will learn about the concept of being an entrepreneur and
what are the skills you need in order for you to become a successful entrepreneur.
Learning Objectives
The Entrepreneurs
Collins and Moore (1970) studied 150 entrepreneurs and concluded that
they are tough, pragmatic people driven by needs of independence and
achievement. They seldom are willing to submit to authority.
Characteristics of Entrepreneur
Traits of Entrepreneurs
Marketing skills: Good marketing skills, which result in people wanting to buy
goods or services, are critical to entrepreneurial success.
Leadership skills: The ability to develop a vision for the company and to
inspire employees to pursue it is imperative for success.
Categories of Entrepreneurs
No two entrepreneurs are the same. Anyone with the entrepreneurial spirit who is
willing to go out on a limb and assume the risk of starting a new business has unique
reasons and goals for doing so. That said, it is possible to broadly classify
entrepreneurs into one of the following categories: lifestyle entrepreneurs, social
entrepreneurs, and serial entrepreneurs.
3. Fabian Entrepreneurs: Fabian entrepreneurs are ones who lack the will to
adopt to new methods of productions. They exhibit great vigilance and
apprehensions in experimenting any change in their enterprise. They imitate
only when it becomes perfectly clear that failure to do so would result in a loss
of the relative position of their enterprise. They are sluggish and diffident in
adopting even the successful innovations.
1. Develop new markets. Under the modern concept of marketing markets are
people who are willing and able to satisfy their needs. In Economics, this is
called effective demand. Entrepreneurs are resourceful and creative. They
can create customers or buyers. This makes entrepreneurs different from
ordinary businessmen who only perform traditional functions of management
like planning, organization, and coordination.
Such are the stories of these eight individuals, all of them successful Filipino
entrepreneurs.
1. Socorro Ramos – National Book Store
After the post-war boom proved profitable for the company, ushering in bigger
revenues, the Ramoses opened a nine-story building along Avenida. At 95, she still
believes in the time-honored tradition of “hands-on approach” in business. She even
designed the company’s logo herself.
Tony Tan Caktiong used to operate an ice cream parlor, before converting it
into a fast food restaurant called Jollibee. With a starting capital of P350,000, the
young Caktiong opened two branches in Cubao and Quiapo, together with friends
who supported his idea. Caktiong decided to serve hamburgers, fried chicken, and
spaghetti to customers when they started looking beyond the usual ice cream.
Eventually, the business grew, and he had to hire more employees. By knowing the
Filipino market, Jollibee managed to excel as a fast food powerhouse.
Hailing from Iloilo City, Edgar Sia dropped out of college to pursue his own
laundry and photo-developing business at the age of 19. In 2003, 26-year old Sia
decided to open the barbecue fast food restaurant Mang Inasal—Ilonggo for “Mr.
Barbecue.” The first branch was built at a mall parking lot in his home city.
The restaurant took off. When Tony Caktiong heard about Sia’s burgeoning
business, he decided to buy Mang Inasal for a total of P5 billion. Sia eventually put
the sales of Mang Inasal to other investments like banking and healthcare. At 42,
he’s considered the country’s youngest billionaire.
With only two cake displays and ten employees, Milagros, Clarita, and Doris
Leelin started Goldilocks at a 70-sq-m building space in Makati. Sisters Milagros and
Clarita loved baking and decided to pursue their passion into business. With the help
of their sister-in-law Doris, the Leelins opened their first branch.
The young Magsaysay left school to bust tables, wash plates, and work on the
cash register at a fast food chain. In a few years, he became a manager, handling
five stores. With his background and skills in store management, Magsaysay’s
friends asked him to handle Potato Corner, of which he was a co-founder. They
pooled their money together and started the food cart business in 1992, offering
franchises left and right. Today, Potato Corner has more than 550 stalls in the
Philippines and around the world.
Using the recipes they learned from a Chinese chef and a capital of P30,000,
Araceli and Jun Manas started Hen Lin in 1983. Jun worked for an insurance firm
while his wife Araceli worked in a bank. The couple had to learn the intricacies of the
business themselves. At night, they practiced making siomai or dumplings. The
Manas couple opened the first Hen Lin store in SM Makati, which was well received
for its delicious dim sum offerings. 30 years on, Hen Lin is popular in many malls,
offering various products such as hopia, noodles, congee, rice toppings, and
breakfast food.
Internal factors
External factors
New Product – this can be in the form of physical devise, which provides a
new means to satisfy a need or to solve problem.
New Service – this refers to action or actions which will satisfy a particular
need or solve a particular problem.
New Means of Production – this happens when the new means of producing
an existing product can deliver additional value, like producing a product at a
lower cost.
New Distribution Route – a new way of getting product to the end-user,
which the customer finds it easier, more convenient and less time consuming.
Improved service – this means offering additional serviced element to the
product like offering training in the use of product.
New Relationships – this can be mean building relationship based on trust
which creates value by reducing cost in communication, monitoring, and in
strengthening networks against fierce competition.
Self-Progress Test/Activity
Direction:
Choose 3 Questions Only
Answer each questions through short essay (for 3 sentences only)
Answer in the 1 sheet of paper or through MS Word
Each question is equivalent to 10 POINTS. Check the Rubrics below
Guide Question Rubrics
Directions
There are also successful entrepreneurs who started from the scratch and
owns already some of the biggest corporation in the country.
Supplementary Readings/Materials
https://www.youtube.com/watch?v=aozlwC3XwfY
https://www.youtube.com/watch?v=lJjILQu2xM8
References
Books
Lashley, Conrad; Ross, Darren Lee 2009 Entrepreneurship and Small Business
Management in Hospitality Industry Elsevier LTD.
Internet Sources
https://business.inquirer.net/273445/eight-successful-filipino-entrepreneurs-who-
started-small
https://courses.lumenlearning.com/wmopen-introbusiness/chapter/entrepreneurs-2/
https://www.tutorialspoint.com/entrepreneurship_development/mind_vs_money.htm