Forecasting: Operations Management Topic III

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OPERATIONS MANAGEMENT

Topic III

FORECASTING

Prof. Marissa Lanuza


Meaning of Forecast

 A statement about the future  The better those predictions, the


value of a variable of interest more informed decisions can be

 Predictions about the future  Plays an important role in the


planning process because they
enable managers to anticipate
the future so they can plan
accordingly

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FEATURES
COMMON
TO
ALL
FORECAST
“ 1. Forecasting techniques
generally assume that the
same underlying causal
system that existed in the
past will continue to exist in
the future.

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“ 2. Forecasts are rarely
perfect, actual results
usually differ from predicted
values.

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3. Forecasts for groups of
“ items tend to be accurate
than forecasts for individual
items because forecasting
errors among items in a
group usually have a
canceling effect.
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“ 4. Forecasts accuracy
decreases as the time period
covered by the forecasts –
the time horizon – increases.

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Elements of a Good Forecasts
1. The forecast should be timely.
2. The forecast should be accurate.
3. The forecast should be reliable.
4. The forecast should be expressed in meaningful
units.
5. The forecast should be in writing.
6. The forecasting technique should be simple to
understand and use.
7. The forecast should be cost – effective.
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Steps in the Forecasting
Process
1) Determine the purpose of the
forecast.
2) Establish a time horizon.
3) Select a forecasting technique.
4) Obtain, clean and analyze
appropriate data.
5) Make the forecast.
6) Monitor the forecast.

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Approaches
to
Forecasting
Approaches to Forecasting
I. Forecasts Based on Judgment and Opinion
- Executive Opinions
- Salesforce Opinions
- Consumer Surveys
- Delphi Method
*An iterative process in which managers and staff
complete a series of questionnaires, each developed from the
previous one, to achieve a consensus forecast.

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Approaches to Forecasting
II. Forecasts Based on Time-Series Data
• Time Series – A time-ordered sequence of
observations taken at regular intervals.
• Analysis of time-series data requires the analyst to
identify the underlying behavior of the series.
• These behaviors can be described as follows:

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Approaches to Forecasting
II. Forecasts Based on Time-Series Data
1. TREND – refers to long-term upward or downward
movement in the data.
Examples: Population shifts, changing incomes, and cultural
changes
2. SEASONALITY – refers to a short-term, fairly regular
variations generally related to factors such as the calendar or
time of day.
Examples: Restaurants, Supermarkets and Theater
experiences weekly and even daily “seasonal” variations
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Approaches to Forecasting
II. Forecasts Based on Time-Series Data
3. CYCLES – are wavelike variations of more than one
year’s duration and economic, political and even agricultural
conditions.
4. IRREGULAR VARIATIONS – are due to unusual
circumstances such as severe weather conditions, strikes, or a
major change in a product or service.
5. RANDOM VARIATIONS – are residual variations that
remain after all other behaviors have been accounted for.

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Approaches to Forecasting
 NAIVE METHODS
• A forecast for any period that equals the previous
period’s actual value.

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TECHNIQUES FOR AVERAGING

1. MOVING 2. WEIGHTED 3. EXPONENTIAL


AVERAGE MOVING SMOOTHING
AVERAGE

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ACTIVITY FOR TOPIC III
Give your reflection on the following newsclip (10 points)
High Forecasts Can Be Bad News
Overly optimistic forecasts by retail store buyers can easily lead retailers to
overorder, resulting in bloated inventories. When that happens, there is pressure on
stores to cut prices in order to move the excess merchandise. Although customers
delight in these markdowns, retailer profits generally suffer. Furthermore, retailers will
naturally cut back on new orders while they work off their inventories, creating a
ripple effect that hits the entire supply chain, from shippers, to producers, to suppliers
of raw materials. The message is clear: Overly optimistic forecasts can be bad news.

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THANKS!

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