10/15/23, 9:24 AM MBA-121 Marketing Management/ Mid-term Examination

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Question 1 Performance requires understanding the financial and non-financial returns to business and
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False

Question 2
Marketing strategy incorporates three key components.
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10/15/23, 9:24 AM MBA-121 Marketing Management/ Mid-term Examination

Question 3
Target customers are the individuals or organizations whose needs the company plans to
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fulfill.

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Question 4
Marketing plan directs and coordinates all company marketing efforts.
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Question 5
Marketing is about identifying and meeting human and social needs in a way that
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harmonizes with the goals of the organization.

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10/15/23, 9:24 AM MBA-121 Marketing Management/ Mid-term Examination

Question 6
Integrated marketing coordinates all marketing activities and marketing programs and
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directs them toward creating, communicating and delivering consistent value and a consistent
message for consumers.
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Question 7
Strategic goals are centered on nonmonetary outcomes that are strategic importance to the
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company.

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Question 8
Strategic planning happens within the context of the organization.
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10/15/23, 9:24 AM MBA-121 Marketing Management/ Mid-term Examination

Question 9
Marketers utilize online resources for informed purchases and comparing prices and
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reviews globally 24 hours- a day, seven days a week.

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Question 10
An economist is someone who seeks a response attention, a purchase, a vote, a donation-
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from another party.

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Question 11
The four Ps can be easily mapped onto the seven attributes on the 7-T framework.
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10/15/23, 9:24 AM MBA-121 Marketing Management/ Mid-term Examination

Question 12 A mission is a clear, concise, and enduring statement of the reasons for an organization’s
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Question 13
The three components of the value proposition are customer value, collaborator value and
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company value.

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Question 14
Cultures include nationalities, religious, racial groups and geographic regions.
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10/15/23, 9:24 AM MBA-121 Marketing Management/ Mid-term Examination

Question 15
There are five basic markets.
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