Delhi School of Internet Marketing Full Course Curriculum
Delhi School of Internet Marketing Full Course Curriculum
Delhi School of Internet Marketing Full Course Curriculum
Internet Marketing
A Google Partner
A Company
WHY STUDY DIGITAL MARKETING?
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Email Marketing
How to write effective content
How to increase leads through nurturing
Email Marketing Strategies for B2B & B2C businesses
Drip Email Campaigns
Best Email Templates for Communication
Advanced Modules | Course-2
Inbound Marketing
Understand and implement the concept of funnel marketing
Strategize the plans for attracting a relevant audience using cost effective methods
Learn to use automation tools such as HubSpot, Push Engage & landing page builders
Start to strategically analyze your campaigns and tactically improve them
Web Analytics
Understanding Google Analytics (Top Rated tool in Industry)
Website tracking through Google Tag Manager
Understanding User Flow & how to create Industry wide reports
Programmatic Marketing
Real-time bidding
How Programmatic Advertising Works
Types of Programmatic Advertising
Advantages and Challenges
Adobe Analytics
Calibrate the digital marketing strategies on the basis of results
How to create a digital measurement strategy?
How to utilize the best of class tools to understand the needs of your audience
and cater to them with the relevant products and services?
How to measure the ROI from different marketing channels?
Lead Sourcing
Google To Source Information
Validate Email Ids
Source Segmented Database
Learn To Source Email Ids Of Anyone Who Represents A Corporation
Sourcing Softwares/apps/plugins
Assignments
Search Engine Optimization (SEO) Duration: 8 Hours
Assignment Promises
Research the right keywords to get your website ranked better on Google.
Analyse your website pages and implement on-page SEO techniques.
Identify your competitors and analyse their websites to build competitive advantage.
Learn local SEO and Mobile SEO to target users specifically.
Identify the keywords and strategies implemented by your competitors.
Assignment Promises
Learn to create a profitable Facebook page that converts the viewers into customers.
Build your network of existing customers and potential customers while making yourself reliable in
the eyes of audience.
Create and run effective ad campaigns to target the relevant audience who are interested in your
offering.
Build your fan base on Twitter to create buzz about your business and products.
Assignment Promises
Become hands-on on Legal Aspects involved in sending Emails in various countries
Never let your emails land in Spam Folders - Be equipped with key techniques
Start to manage your emails professionally using MailChimp
Tools you will Learn
MailChimp Google Advanced Search SPF Validation Tools
Chrome Extensions: Clearbit Connect, Anymail finder, Email Extractor, VoilaNorbert, Email Generator
Inbound Marketing Duration: 10 Hours
Assignment Promises
Learn secret techniques to multiply your reach without increasing your Ad budget.
Learn step-by-step approach to nurture your emails contacts automatically.
Build an effective Landing Page
Strategize Drip Marketing Campaign to nurture your leads.
Assignment Promises
Understand how data can be presented in a storytelling format and share your observations
Set up Google Analytics account to create a measurement model for business/blog
Check and review business’s real time, audience, acquisition and behavior report
Get yourself registered on Google Merchandise Store and understand the dashboard
Draw your campaign lifecycle and design a campaign outreach plan based on analytics data
Tools you will Learn
Google Analytics Google Merchandise Store
Digital Vidya has identified top Digital Marketing Campaigns in recent times. We have worked
with the implementation team of each of these campaigns and designed 60 hrs of case studies
exercises. You will create a Business Case Solution in each individual exercise.
Duration: 20 Hours
Learning Outcomes
Generate a perfect idea to create a rewarding social media marketing campaign.
Learn to connect your social media marketing campaign with a special event to ensure
maximum attention from the audience.
Identify the best ways to get user-generated content.
Choose the most relevant social media channels for your campaign to ensure better
results with minimal effort.
Duration: 20 Hours
Learning Outcomes
Gain competency in improving search engine ranking of your website content and blogs.
Implement and learn to get your content indexed in the search engines frequently.
Learn to analyze which web pages are working well and which need improvement.
Research and shortlist best keywords to make your content searchable.
Duration: 4 Hours
Learning Outcomes
Create an effective search engine marketing campaign to target relevant people.
Learn to set appropriate budget to get the most out of your campaigns.
Analyze the performance of your campaigns and keep track of the conversions.
Learning Outcomes
Discover ways to turn your website into a conversion tool that ensures sales.
Identify the geographies from where your website traffic is coming from.
Analyse the interaction of the visitors with your website.
Assess the points of improvement and update your website to deliver better experience.
Learning Outcomes
Take the bird’s eye view of the Inbound Marketing strategies adopted by big brands.
Create a next level Inbound Marketing strategy for your business.
Create an appealing landing page to get targeted people landed on your website or product page.
Design a landing page
Certifications
Digital Vidya & DSIM Certification of Content Marketing - In Certified Facebook Marketing
Completion (Hard-Copy) - Provided Association with LinkedIn Master Course
after completion of course
Vskills Certification Google Ads Search Advertising Google Ads Display Advertising
Google Ads Video Advertising Google Ads Shopping Advertising Email Marketing by HubSpot
6,000+ in 2016
60,000+ in 2020
Jaipur
Kolkata
Indore
Mumbai
Baramati
Pune
Hyderabad
Bengaluru
Our Participants
Salary Salary
18K / Month 28K / Month
Profile Profile
Marketing Executive Digital Media Consultants
Company Company
Beverage & Marketing Industry Kritical Edge
Shantanu Singh
Salary Salary
NA NA
Profile Profile
Student Digital Media Consultants
Company Company
Family Business Kritical Edge
Ishaan Sadh
Salary Salary
16K / Month 25K / Month
Profile Profile
Productions Engineer Digital Marketing Executive
Company Company
Havels India ltd DigitDarts
Ripon Borah
Salary Salary
11K / Month 20K / Month
Profile Profile
Back office executive SEO Executive
Company Company
Accenture Mindsight Clinic
Neeraj Dubey
What do our
Participants
say about us?
Rahil Joshi
How a CDMM Participant Earned
$100K in 18 Months?
You choose to do Digital Marketing Master’s Digital Vidya offers 100% Placement Assistance,
Certificate with Digital Vidya, what made you take how did the placement team help you find your
this decision? dream job?
I must say that Digital Vidya has done tremendous A job was never my dream. My dream is to work but
work on their own Marketing and Online not bind myself from 9-6. But, I’m thankful to Digital
Reputation Management. I was not aware of Digital Vidya for the placement assistance. Because I
Marketing, I heard the term only after searching for gained industry expertise as TIS India Pvt. Ltd.
the course of Search Engine Optimization. where I was placed through, Digital Vidya’s
I was working as Sales Manager (trainee) for Placement Cell.
Shriram Life Insurance Limited. I was fed-up with
field sales calls in 5 months’ time, but I was still Rate your overall experience with Digital Vidya?
interested in Marketing. So, I took some help from It’s a 10/10 without any doubt.
Google and wanted to learn more about sales and
marketing where I landed on information about
Digital Marketing. What’s your advice to people who delay the
I then searched for the best Digital Marketing process of getting up-skilled?
Institutes in India and I found Digital Vidya. On the Getting up-skilled is a necessity in the current
other hand, I read tons of reviews about Digital market. Learning is an investment with the highest
Vidya over the web before signing in with the returns.
course.
Which course of Digital Vidya you participated in? Would you like to share a few words about the
How did it help you acquire new skills related to work we are doing at Digital Vidya in educating
digital marketing? others about Digital Marketing?
I had chosen the CDMM course which had covered I would say Digital Vidya provides amazing
the whole modules and topics of Digital Marketing. education by knowledgeable faculties, good
I was thinking of choosing only SMM but then I coordination team, and coordinator are always
thought it would be great to learn the whole helpful and available to solve the candidates’
process of it. Then I have started my own Food blog problems. The journey was amazing and good.
account on Instagram which is doing well but needs
more patience and consistency in this field to grow.
Sanjeev Kapoor
Chief Marketing Officer
Sameer Bajaj
National Head Corporate
Communication
Online Offline
From the comfort of your home / office From your Nearest Offline Centre
Wednesday Saturday
3:00 - 4:30 PM 10:00 - 11:30 AM
Saturday
11:00 AM - 12:30 PM
https://www.digitalvidya.com/dmo/
Register for Demo
https://www.digitalvidya.com/dmo/
https://www.digitalvidya.com/dmo/
Our Center Locations
Delhi Center (Netaji Subash Place) Delhi Center (Lajpat Nagar)
1001, 10th Floor, Pearl Omaxe Tower 1, Netaji B-32, 3rd Floor, Lajpat Nagar 2, New Delhi
Subash Place, Pitampura, Shakurpur, Delhi
Nearest Metro Station: Lajpat Nagar
Nearest Metro Station: NSP
B-26 Shivalik, Near Aurobindo College, Malviya 3rd Floor, Building No. 29, Paschim Vihar
Nagar, New Delhi Extension, Rohtak Road Next to Paschim
Vihar (East) Metro Station, Opposite Metro
Nearest Metro Station: Malviya Nagar Pillar no: 196 Paschim Vihar, New Delhi
Office No. 37, 4th floor, JMD Empire Square, A26/5, DLF PHASE 1,
MG road, Sector 28, Gurugram Golf Course Road, Next to Mega Mall,
Gurgaon
Nearest Metro Station: Sikandarpur
J 55, 2nd and 3rd floor, next to gurudwara Unit 1,2,13,14, VT Tower, Sector 5,
sahib, Gautam budh nagar, Sector - 18, Noida Shipra Path, Mansarovar, Jaipur.
Landmark - IIS School, Jaipur, Rajasthan
DSIM, 2nd Floor, Tandale Prestige, Above 5th Floor, Quest Coworks, Technopolis
Mulchand Sweets, Senapati Bapat Road, Shivaji Knowledge Park, Nelco Compound, Andheri
Nagar, Pune - 411005 East, Nearest Station: Western Express High-
way Mumbai, Maharashtra 400093
5, Krishna Industrial Area, 4th Floor B.V. Raju Bhavan Road no 2 Banjara
Hosur Road, Near Forum Mall, Hills, Above Harley Davidson Bike Showroom,
Above Enfield Showroom Hyderabad , Telangana– 500034
Koramangala Bangalore, Karnataka–560029
Delhi School Of
Internet Marketing
A Google Partner
www.digitalvidya.com
A Company
www.dsim.in
Instructor-Led, Online
Classroom Training