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    Lesson 2.pptx Material Self

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    Donna Mhae Rolloque
    The document discusses how consumer culture and material possessions relate to personal identity and self-image. It explains that according to theorists like William James and Russel Belk, people often define themselves by their material possessions such as clothes, homes, and cars. Possessing valuable goods can boost self-esteem and signal success. However, defining oneself mainly through possessions can also encourage excessive consumption and materialism.

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    Lesson 2.pptx Material Self

    Uploaded by

    Donna Mhae Rolloque
    503 views13 pages
    The document discusses how consumer culture and material possessions relate to personal identity and self-image. It explains that according to theorists like William James and Russel Belk, people often define themselves by their material possessions such as clothes, homes, and cars. Possessing valuable goods can boost self-esteem and signal success. However, defining oneself mainly through possessions can also encourage excessive consumption and materialism.

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    The document discusses how consumer culture and material possessions relate to personal identity and self-image. It explains that according to theorists like William James and Russel Belk, people often define themselves by their material possessions such as clothes, homes, and cars. Possessing valuable goods can boost self-esteem and signal success. However, defining oneself mainly through possessions can also encourage excessive consumption and materialism.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    503 views13 pages

    Lesson 2.pptx Material Self

    Uploaded by

    Donna Mhae Rolloque
    The document discusses how consumer culture and material possessions relate to personal identity and self-image. It explains that according to theorists like William James and Russel Belk, people often define themselves by their material possessions such as clothes, homes, and cars. Possessing valuable goods can boost self-esteem and signal success. However, defining oneself mainly through possessions can also encourage excessive consumption and materialism.

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    © All Rights Reserved
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    of 13

    Lesson 2: To Buy or not to Buy?

    MATERIAL SELF
    • EXPLAIN THE ASSOCIATION OF SELF AND
    POSSESSIONS;
    • IDENTIFY THE ROLE OF CONSUMER CULTURE TO
    SELF AND IDENTITY
    • APPRAISE ONE’S SELF BASED ON THE DESCRIPTION
    OF MATERIAL SELF
    • Belk (1988) stated that “WE REGARD OUR
    POSSESSIONS AS PARTS OF OUR SELVES. WE ARE
    WHAT WE HAVE AND WHAT WE POSSESS.”
    • A Person’s tangible possessions like car, house,
    clothes, even family and friends make up our
    material self. Our reflection of a person’s success
    or failure
    • There is a direct link between self-identity with
    what we have and possess
    • Our wanting to have and possess has a connection
    with another aspect of the self, THE MATERIAL
    SELF
    ACTIVITY
    • Debit Card Challenge
    A very wealthy person gave you a debit card and told you to
    use it as much as you want to make yourself happy. What are
    you going to do with it? Make a list of what you want to have.
    Write as many as you want.
    LIST
    ANALYSIS
    Answer the following questions
    1. How do you feel as you do the Debit Card
    Challenge?
    2. Which among the items in your list you like
    the most? Why?
    3. If ever you were given the chance in real life
    to have one among the list, which would you
    choose? Why?
    Application and Assessment
    Debit Card Challenge List
    1. Go back to your debit card challenge list. Put
    a mark on the left side of each item with the
    following categories:
    B – if the item is related with your body
    C – if the item is related with clothes
    F – if the item is related or intended to family
    H – if the item is related with home
    Collage making
    • Create a collage of your treasured possession
    including your current clothing style. You may
    use symbols or pictures of your treasured
    possessions. Put a short note why you
    treasure each item.
    MATERIAL SELF
    • William James (Psychologist), the self is
    everything that an individual considers to be
    his or hers, not only the body and material
    possessions but also the reputation and self,
    • The self, therefore, is composed of the
    material self which is the manifestation of
    one’s identity through his material
    possessions.
    • The material self, according to James is about:
    1. Our bodies
    2. Our clothes
    3. Our immediate family
    4. Our home
    We are deeply affected by these things because
    we have put much investment of our self to
    them.
    We are What We Have
    • Russel Belk (1988). “we regard our
    possessions as part of ourselves. We are what
    we have and what we possess”
    • The identification of the self to things started
    in our infancy stage when we make distinction
    among self and others who may desire our
    possessions and as we grow older putting
    importance to material possession decreases
    • However, material possession gains higher
    value in our lifetime if we use material
    possession to find happiness, associate these
    things with events, accomplishments and
    people in our lives
    The Role of Material Possessions on the
    Sense of the Self and Identity
    • Regardless of how much or how little material
    possessions people have, they remain
    valuable because these are symbolic of one’s
    social status.
    • Cars, houses, clothes, gadget are to some
    most valuable possessions because they are
    the most visible. The more expensive, the
    more other people are impressed.
    • Russel Belk (1988) in his work Are We What We
    Own?, suggests that material possessions act as an
    objective manifestation of the self.
    • Material possessions can be a reflection of hard work
    and success. This becomes a driving force to seek
    high level of achievement to acquire more
    possessions
    • Defining the self by material possessions can also
    contribute to a feeling of well-being, including a
    sense of personal growth and meaning in life.
    Consumer Culture
    • Consumerism is the consumption of material
    goods and services in excess one’s basic
    needs. This is tied to materialism

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