TOPIC 3.2.1 Use of Suggestive Selling Techniques

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TOPIC 3.2.

1
Use of Suggestive Selling Techniques
Learning Objective:
After reading this information sheet, you are able to use suggestive selling
techniques.

Introduction:
The waitstaffs also have to be skilled in suggestive selling (suggesting food and
beverage items from the menu to guests) to improve their restaurant
experience and to increase the size of the guest check.
USE OF SUGGESTIVE SELLING TECHNIQUES

Waitstaff can play role in generating revenue through


suggestive selling. Sometimes guest may become confused in
choosing food or they may not be aware of the quality and
taste of all the food items in the menu. In such situation of any
In such situation waiter’s suggestion often work
greatly to make the guest satisfied about the food
service. The server can also attract guest to have
special dish of any property through suggestive
selling.
Don’t forget these points of information in order to make
better suggestive selling to your guest:
● Well-mannered behavior is must to influence your guests.
● Before suggesting any beverage or appetizer you must be
well informed about that item and it should go well with the
main course.
● Use descriptive words in suggesting like freshly prepared,
delicately seasoned, soft and juicy, mouthwatering, flavorful,
spicy etc.
● Suggest pre-meal beverages and appetizers before having
main course.
● Suggest side dishes with the main course.
● Suggest your guest to have appetizer if the order require
time to be made.
● After finishing of main dish, suggest the best desserts of
your property but of course according to the budget.
● If the guest does not want to have dessert then suggests
fresh fruits.
● If your guests are celebrating birthday or any event then
suggest the wine list or a birthday cake.
● But never push selling.

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