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    Team - 6: British Broadcasting Corporation

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    Nishanth Ep
    The document summarizes a presentation by a team about the British Broadcasting Corporation (BBC). It outlines the BBC's logo evolution over time, with its current globally-focused emblem. It presents the BBC's vision to be the most creative organization worldwide and its mission to inform, educate, and entertain audiences. Key values like trust, focusing on audiences, quality, creativity, diversity, and collaboration are highlighted. Objectives around emergency planning and information sharing are also noted. A SWOT analysis identifies strengths like its strong brand but also weaknesses like being too conservative and understaffed internationally.

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    Team - 6: British Broadcasting Corporation

    Uploaded by

    Nishanth Ep
    48 views12 pages
    The document summarizes a presentation by a team about the British Broadcasting Corporation (BBC). It outlines the BBC's logo evolution over time, with its current globally-focused emblem. It presents the BBC's vision to be the most creative organization worldwide and its mission to inform, educate, and entertain audiences. Key values like trust, focusing on audiences, quality, creativity, diversity, and collaboration are highlighted. Objectives around emergency planning and information sharing are also noted. A SWOT analysis identifies strengths like its strong brand but also weaknesses like being too conservative and understaffed internationally.

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    BBC

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    The document summarizes a presentation by a team about the British Broadcasting Corporation (BBC). It outlines the BBC's logo evolution over time, with its current globally-focused emblem. It presents the BBC's vision to be the most creative organization worldwide and its mission to inform, educate, and entertain audiences. Key values like trust, focusing on audiences, quality, creativity, diversity, and collaboration are highlighted. Objectives around emergency planning and information sharing are also noted. A SWOT analysis identifies strengths like its strong brand but also weaknesses like being too conservative and understaffed internationally.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    48 views12 pages

    Team - 6: British Broadcasting Corporation

    Uploaded by

    Nishanth Ep
    The document summarizes a presentation by a team about the British Broadcasting Corporation (BBC). It outlines the BBC's logo evolution over time, with its current globally-focused emblem. It presents the BBC's vision to be the most creative organization worldwide and its mission to inform, educate, and entertain audiences. Key values like trust, focusing on audiences, quality, creativity, diversity, and collaboration are highlighted. Objectives around emergency planning and information sharing are also noted. A SWOT analysis identifies strengths like its strong brand but also weaknesses like being too conservative and understaffed internationally.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    British Broadcasting

    Corporation

    Team – 6
    Mohanraj

    Nishanth

    Nithila

    Norman

    Palaniappan

    Parvatha varthini
    Synopsis
     Intro by Norman
     Logo explanation by Nishanth
     Vision and Mission by Parvatha varthini
     Values by Nithila
     Objectives by Palaniappan
     Strength and weakness by Mohanraj
     Opportunities and threats by Norman
    Intro..
    •It is the largest broadcaster in the world,
    with about 23,000 staff
     British graphic designer Abram Games was famous for
    creating BBC’s first identity which was nicknamed “Bat’s
    Wings”. This was then replaced by the BBC tv lettering in
    boxes located within a circle. Later on, BBC’s famous emblem
    was unveiled depicting the globe. The TV station also
    promoted its use of color by including references to the station
    identity, which acted as a reminder to the audience to buy a
    colour television set. The late 90′s brought a new approach to
    BBC’s brand and its logo was made more modern-looking.
    Mission
    Vision
    To enrich people’s lives with
    To be the most creative
    programmes and services that
    organisation in the world.
    inform, educate and entertain.
    Values
     Trust is the foundation of BBC: We are independent ,
    impartial and honest

     Audiences are the heart of everything we do

     We take pride in delivering quality and value for money

     Creativity is the lifeblood of our organisation

     We respect each other and celebrate our diversity so that


    everyone can give their best

     We are one BBC: great things happen when we work


    together
    Objectives
    1. Involve the BBC at a local level in the emergency planning
    process.

    2. Agree what triggers an emergency broadcast.

    3. Agree what information is wanted, its source and when it's


    needed.

    4. Set up an effective multi-agency system for gathering,


    compiling and distributing essential information to an
    agreed timescale.

    5. Establish a clear procedure for communicating information


    to the BBC with absolute clarity over who rings who. It
    should be technically robust as well as
    holiday/sickness/new/part-time staff-proof.
    Objectives Cont’d….
    6. Build in verification procedures to guarantee the authenticity of
    the information.

    7. Include a mechanism for regular review and updating of the


    arrangements and contact details.

    8. Identify opportunities for joint training exercises.

    9. Develop a 'knowledge inheritance' culture from one generation


    of staff to another.

    10. Promote the service (e.g. through Council Tax and utility bills).
    SWOT Analysis
     Strengths
     Strong brand perception
     Solid financial standing
     Diversity in delivering models

     Weakness
     Conservative and too much ‘British’
     International facilities are understaffed
     Opportunities
     Strong online presence
     Potential growth in some global markets
     Flexibility and willingness to partner
     Increasing popularity of satellite radio programs

     Threats
     Over saturated local growth
     Unfamiliarity with the BBC URL [http://
    www.bbc.co.uk]
    Reference
     http://www.slideshare.net/jadajadajingjing/value
    s-vision-mission-statement
     http://www.slideshare.net/jaimodi891/bbc-global
    -strategy-jrm
     http://www.bbc.co.uk/aboutthebbc/purpose/

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