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    E-Learning Initiatives at Motorola

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    Anand Vinod Kumar
    Motorola established the Motorola University in 1969 to provide training to employees. It helped strengthen Motorola's reputation as a leader in corporate training. However, imparting training to all global employees became difficult due to costs. Motorola introduced Self Directed Learning and later incorporated e-learning and m-learning to reduce costs and expedite training worldwide, while maintaining consistency. This innovative approach to training helped Motorola reduce costs by $10 billion over a decade and increase productivity.

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    E-Learning Initiatives at Motorola

    Uploaded by

    Anand Vinod Kumar
    585 views14 pages
    Motorola established the Motorola University in 1969 to provide training to employees. It helped strengthen Motorola's reputation as a leader in corporate training. However, imparting training to all global employees became difficult due to costs. Motorola introduced Self Directed Learning and later incorporated e-learning and m-learning to reduce costs and expedite training worldwide, while maintaining consistency. This innovative approach to training helped Motorola reduce costs by $10 billion over a decade and increase productivity.

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    E-learning initiatives at motorola

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    Motorola established the Motorola University in 1969 to provide training to employees. It helped strengthen Motorola's reputation as a leader in corporate training. However, imparting training to all global employees became difficult due to costs. Motorola introduced Self Directed Learning and later incorporated e-learning and m-learning to reduce costs and expedite training worldwide, while maintaining consistency. This innovative approach to training helped Motorola reduce costs by $10 billion over a decade and increase productivity.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    585 views14 pages

    E-Learning Initiatives at Motorola

    Uploaded by

    Anand Vinod Kumar
    Motorola established the Motorola University in 1969 to provide training to employees. It helped strengthen Motorola's reputation as a leader in corporate training. However, imparting training to all global employees became difficult due to costs. Motorola introduced Self Directed Learning and later incorporated e-learning and m-learning to reduce costs and expedite training worldwide, while maintaining consistency. This innovative approach to training helped Motorola reduce costs by $10 billion over a decade and increase productivity.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    The US based Motorola corporation is one of


    the largest provider of electronics products and
    services. Since its inception, it has encouraged
    learning by employees. By the 1990s, it had
    emerged as a model organization for employee
    training and development thanks due to the
    company·s commitment to educating its
    employees.
    MOTOROLA
    UNIVERSITY

    The Motorola University was established in


    1969 and it strengthened Motorola·s
    reputation as a leader in corporate training.
    The university provided employees with
    training in tune with the company·s business
    goals. This helped achieve better results.
    Ôowever, it became difficult to impart training
    to all employees across the world due to cost
    constraints. To overcome this problem,
    Motorola introduced Self Directed
    Learning(SDL) into their training strategy.
    SELF DIRECTED LEARNING

    In the SDL mode,


    employees were required to
    set their own training goals and the pace of
    learning . SDL helped the company deliver the
    relevant training to its employees and keep
    them abreast with latest technologies
    E-LEARNING

    In the year 2000, Motorola incorporated e-


    learning strategy into its corporate training
    strategy in order to reduce costs and expedite
    training to large number of people across the
    world. It helped the company maintain
    consistency in course delivery across the world
    at reduced costs.
    M-LEARNING

    In the year 2002, Motorola decided to make


    learning available on handheld devices such as
    mobiles and PDAs. Known as the m-learning
    initiative, the aim was to deliver information to
    employees just when they needed it.
    BENEFITS OF INNOVATIVE TRAINING AT
    MOTOROLA UNIVERSITY

    Ôelped employees to achieve a certain level of


    expertise.
    In a decade since 1987 Motorola reduced cost by
    US$ 10bn.
    Productivity measured by sales per employee
    increased 139 percent.
    The company was getting a return of US$30 in
    three years for every dollar spent on training.
    £ r r
    
    r rr

    £.)Motorola has successfully integrated e-


    learning into its corporate training strategy.
    Examine the benefits of following e-learning
    approach towards corporate training. Discuss
    the drawbacks of this approach.
    BENEFITS-
    Wider reach
    Eliminates the constraints of time, distance, and
    travel.
    Cost ² effective
    Incorporation of audio and video technologies.
    Continuous updation.
    DRAWBACKS-
    Lack of motivation
    Technical difficulties
    Unilateral presentation
    Less scope for discussion.
    £.)Learning guides were used to build an e-
    learning culture within Motorola in order to
    maximize the take up of e-learning courses by
    employees. Analyze the importance of culture
    in e-learning and suggest strategies to make e-
    learning initiatives sustainable.
    STRATEGIES -
    The creation of a ´Learning Guideµ to increase
    acceptance and provide and offer online
    assistance to e-learning students.
    The Learning Guide could be considered by the
    learner as a contact point, providing assistance in
    any aspect of support required.
    Applying external pressure
    Change in managers· attitude.
    Remove interruptions.
    Remove focus on completion rate
    £.)Motorola decided to make learning available
    on mobile devices is 2002. Analyze the
    benefits companies could realize by
    incorporating m-learning in their corporate
    training programs. What challenges do
    companies face in implementing the same?
    BENEFITS -
    Physical presence in front of computers not
    required
    Easy mobility

    Advantage in developing nations

    Multimedia content

    CÔALLENGES -
    Size limitations

    Long hours impractical

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