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TQM

Lecture 1
(Chapter 1)
TQM-Definitions
• Total Quality Management is an enhancement to the traditional way
of doing business. It has main 3 pillars are:
TQM-Definitions (cont.)
• It is the art of managing the role to achieve excellence under
philosophical guidance with continuous improvement.
• “A degree or level of excellence.” Oxford Dictionary
• According to the American National Standards Institute (ANSI) and the
American Society for Quality Control (ASQC):“The totality of features
and characteristics of a product or service that bears on its ability to
satisfy given needs”
• Quality is excellence that is better than a minimum standard.
TQM-Definitions (cont.)
• It is conformance to standards and ‘fitness of purpose’
• ISO 9000:2000 definition of quality- “It is the degree to which a set of
• inherent characteristics fulfills requirements.”
• Quality is conformance to standards, specifications or requirements
(Crosby, 1979)
• Quality is fitness for use (Juran, 1989)
• Quality as excellence (Peters and Waterman, 1982)
• Quality means delighting the customer (Peters, 1989)
TQM Basic Approach
1. Management commitment to TQM principles and methods & long term
Quality plans for the Organization
2. Focus on customers – internal & external
3. Quality at all levels of the work force.
4. Continuous improvement of the production / business process.
5. Treating suppliers as partners
6. Establish performance measures for the processes.
The comparison regarding benefits
achieved from TQM
Gurus of TQM
• For implementation of TQM movement, we need go through
philosophies of notable individuals in field of TQM. TQM current
positioning have contributed to modern setup of organization.
Quality and Customer Expectations
• Quality is also defined as excellence in the product or service that fulfills
or exceeds the expectations of the customer.
• There are 9 dimensions of quality that may be found in products that
produce customer-satisfaction.
• Though quality is an abstract perception, it has a quantitative measure

Q=(P/E), where Q = quality, P = performance (as measured by


the Manufacturer) E = expectations (of the customer)
• If Q >1 then customer has good feeling about product or services
More about Quality
• Quality is not fine-tuning your product at the final stage of
manufacturing before packaging and shipping
• Quality is in-built into the product at every stage from conceiving –
specification & design stages to prototyping – testing and
manufacturing stages.
• TQM philosophy and guiding principles continuously improve the
Organization processes and result in customer satisfaction.
• Quality is the degree to which a set of inherent characteristics fulfills
requirement – ISO 9000: 2000
9 Dimensions of Quality
1. Performance
2. Features
3. Conformance
4. Reliability
5. Durability
6. Service
7. Response
8. Aesthetics
9. Reputation
9 Dimensions of Quality
Obstacles in the implementation of TQM
• There are lots of obstacles for implementation of TQM in an organization
because it depends upon physical, social, economic, technological or political.
These barriers determined by Robert J. Masters after extensive research are:
1. Lack of management commitment
• Top management embrace quality improvement programs no matter how far reaching
the programs may appear the monetary implications therein. Competition alone should
not be considered as the single factor that drives managers into implementing quality
initiatives.
2. Inability to change organizational culture
• In adequate cultural dynamism has made total quality implementation difficult because
most of the top level management of many organizations are rigid in their ways of
doing things.
Obstacles in the implementation of TQM
3. Improper planning
• The absence of a sound strategy has often contributed to ineffective quality
improvement. There is need of developing the right attitude and level of awareness is
crucial to achieving success in a quality improvement program.
4. Lack of continuous training & education
• There is evidence that lack of understanding and proper training exists at all levels of
any organization, and that it is a large contributor to worker resistance. TQM should
provide comprehensive training, including technical expertise, communication skills,
small-team management, problem-solving tools, and customer relations.
5. Incompatible Organizational Structure & isolated individuals &
Departments
• There is need of co-ordination between departments and individuals, it’s the longest
internal barrier. The only way to resolve conflicts are restructuring through proper
segmentation such as Spartan Light Metal products Inc. implemented
6. Ineffective Management techniques & lack of access to Data & Results
• Data plays an important role in management decision making , it needs to
improve the effect of management ideas for design effective processes. The
processes are helpful through excessive inspection, training & management
encouragement.
7. Paying scarce attention to internal & external customers
• Most companies don’t involve quality in their strategic plan, little attention is paid
to TQM in terms of human and financial resources. The company attention
towards increasing product & quality. TQM has been neglected as its
implementation “May not necessarily bring gains to the organization in the short
term”.
8. Inadequate use of empowerment and teamwork.
• A key challenge in implementation of teams, especially self- directed work.
Team members should be trained enough in problem solving, monitoring, and
resolving conflicts. Norms need to be established around the issues of
leadership, membership, and processes.
9. Failure to continually improve
• There is need to explore problems; constantly improve the system of
production and service. There should be continual rise in productivity and a
decrease in costs.
References
• Total Quality Management - Dale H. Besterfield et al. ,Pearson
education LPE
• Certified Manager of Quality / Organizational Excellence – Russell T.
Westcott, ASQ (USA)
• Smartinvestorsreports.blogspot.com, (2012). Smart Investors:
BARRIERS TO TOTAL QUALITY MANAGEMENT IMPLEMENTATION

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