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    Product and Service Design: Mcgraw-Hill/Irwin

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    Anaya Malik
    mgt613 ppt

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    Product and Service Design: Mcgraw-Hill/Irwin

    Uploaded by

    Anaya Malik
    39 views16 pages
    mgt613 ppt

    Original Title

    Lecture 13

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    mgt613 ppt

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    39 views16 pages

    Product and Service Design: Mcgraw-Hill/Irwin

    Uploaded by

    Anaya Malik
    mgt613 ppt

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 16

    4-1 Product and Service Design

    Lecture
    11

    Product and
    Service Design

    Operations Management, Eighth Edition, by William J. Stevenson


    McGraw-Hill/Irwin Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved.
    4-2 Product and Service Design

    Designing for Manufacturing

    Design for Assembly (DFA)


    Design for Manufacturing (DFM)
    4-3 Product and Service Design

    Designing for Manufacturing

    Design for Assembly (DFA)


    Design focuses on reducing the number of
    parts in a product and on assembly methods
    and sequence.
    Design for Recycling (DFR)
    Design allows and facilitates the recovery of
    material of materials and components from
    used products for reuse.
    4-4 Product and Service Design

    Remanufacturing
     Remanufacturing

     Using some of the components of the old


    products in the manufacture of new
    products.
    4-5 Product and Service Design

    Recycling
     Recycling: recovering materials for future use
     Recycling reasons
     Environment regulations
     Environment concerns

     Cost savings
    4-6 Product and Service Design

    Reverse Engineering

    Reverseengineering is the
    dismantling and inspecting
    of a competitor’s product to discover
    product’s improvements.
    4-7 Product and Service Design

    Robust Design

    Robust Design: Design that results in


    products or services that can function
    over a broad range of conditions
    4-8 Product and Service Design

    Taguchi Approach Robust Design

    Some factors are controllable and some are


    uncontrollable
    4-9 Product and Service Design

    Concurrent Engineering Advantages


     Early warning system which indicates the problem
    area and how to eliminate that problem.
     You are in a position to make product, improve its
    performance and different features.
    4-10 Product and Service Design

    Service Design

     Service is an act.
     Service delivery system:
     Facilities
     Processes

     Skills

     Many services are bundled with products.


    4-11 Product and Service Design

    Service Design

     Service design involves:


     The physical resources needed.
     The goods that are purchased or consumed by
    the customer.
     Explicit services.

     Implicit services.
    4-12 Product and Service Design

    Service Design

     Service
     Service delivery system

     Product bundle

     Service package
    4-13 Product and Service Design
    Differences Between Product
    and Service Design

    1. Products are Tangible and generally


    services are intangible.
    2. Services are created and delivered at the
    same time.
    3. Services highly visible to customers and
    should be designed with that in mind.
    4. Services cannot be inventoried.
    4-14 Product and Service Design
    Differences Between Product
    and Service Design

    5. Location important to service design.


    6. Services have low barrier to entry.
    4-15 Product and Service Design

    Good Service Spectrum


    Steel Production
    Automobile Manufacturing

    Farming

    Auto/Appliance Repair

    Manual Car Wash

    Increasing
    Goods Control Teaching

    Increasing
    Service Content
    4-16 Product and Service Design

    Phases in Service Design

    1. Conceptualize
    2. Identify service package components
    3. Determine performance specifications
    4. Translate performance specifications into
    design specifications
    5. Translate design specifications into delivery
    specifications

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