BroAbro

Shipping Packages Economically and with Care

Presented by Group 8
Ankita Datta (1911011)
Vinay Kumar Mourya (1911046)
Mohit Kumar Sinha (1911065)
Yogendra Swami (1911069)
Shreyash Tade (1911070)
Tirtha Tushar Panda (1911071)
 Customer needs
India- ₹ 1,14,990
USA - ₹
86,400

1. Price differentials
Courier
Estimate Charges to Texas,
Weight USA
Time

1 KG 5 -6 Days Rs.4943
1.5 KG 5 -6 Days Rs.5558 3. Non
Availability
2 KG 5 -6 Days Rs.6252
3 5 -6 Days Rs.7488
2. Expensive courier charges
 Timeline of Idea Evolution

Final MVP
MVP1 (website) -FAQs added
Major issues -Demand & supply -Manual matching
Lean Canvas - More customer hypothesis (interest) done for future
-Major costs interviews to find -Trust(actual orders dates
Idea validation identified major issues received; process -Lean canvas
- Idea generation -Revenue streams -Changing model to explained) modified
- Validation through decided fix the issues -Key metrics added -Promotions and
few customer -Channels for -Value creation like page visits, website changes
interviews customer acquisition hypothesis tested subscriptions
- Target segment -Key metrics (MVP as pitch)
identification -Interview with
industry expert

25th Dec 31st Dec 15th Jan 15th Feb 22nd Feb
 Idea Generation And Evaluation

Brainstorming Pain storming Potential

• Saw a lot of people ordering from • Discontent among people who • High discontent and low criticality
aboard when a colleague or friend send courier abroad due to creates a good potential for
travels abroad exorbitant prices success

Feasibility Value
Market Technical feasibility – Website Break-even calculation
Market feasibility – MVP, surveys

Personal Business acumen, technical expertise, delivery service Connecting people, simplicity, personal relevance (lack of
industry knowledge contact, high price etc.)
 Consumer journey
Share package
Sender View offers, Ship package to Item delivered by
details, register Connect with traveler
approve and pay traveler traveler
request

Share package Connect with

Buyer View offers, Ship package to Item delivered by
details, register traveler, order item(if
approve and pay traveler traveler
request required)

Check open
Traveler Provides trip
requests, show Receive package Deliver and get paid
information
interest

Salient features
1. Traveler verification – ticket, government id, contact details, past ratings to provide trust to senders and buyers
2. Use of scanners of courier services to validate package (limited) and use logistic services(if chosen) for hyperlocal delivery from sender to
traveler
3. Partner with online travel agents(MakeMyTrip) for customer acquisition and incentivization providing airmiles.
4. Use other courier services to satisfy orders during the lack of travelers.
 Hypotheses Tested And Metrics
Hypothesis:
Hypothesis: Trust issues because
Enough demand exists
Page Visits: 702 strangers are involved
for peer to peer delivery
MVP:
MVP: Sessions: 371 Trust and safety section,
Built a website, used number
FAQs on website added
of visits and sign ups as 8% 14%
metrics for success evaluation
New Users: on website
256 Outcome:
Outcome: Conversion ratio increased
14% conversion ratio in Sign
ups: 36 from 8% to 14%
Enough demand
early phase Add Text Add Text
for peer to peer
delivery
 Hypotheses Tested And Metrics
Hypothesis: Hypothesis:
Hypothesis:
Value is created for users in Reciprocation to reward points Customers are concerned
form of monetary savings and to carry items irrespective of about the customs they may
making things available monetary rewards. have to pay for the carried
items
MVP: MVP:
MVP: Option of immediate Proposal to check the Green
Manual matching of requests. monetary reward or future channel customs clearance criteria
Travelers were asked to reward points of an item based on the rules set
provide their journey details by the Indian customs department.
Criteria involved- origin country,
Outcome: Outcome: age of the traveler, stay period,
Enough demand One of the three matches Add Text Add Text
3 requests were matched. etc.
for peer to peer agreed for reward points during
Products are alcohol,
delivery 5th term while on exchange
jewelry and electronics.

MS-Pro Price on
Amazon.com ₹ 61,187
Shipping Charge ₹ 3,811
Customs ₹ 19,243
Minimum Savings ₹ 2,250
Maximum Savings ₹ 13,625
 Way Forward
3
Automate the matching
between the respective parties
on the BroAbro platform.

4
Partnering with third-party payment
2
Conduct more customer systems (e.g. Neo, credit cards,
interviews to develop MVPs for etc.) for easy transaction facilities
partnering with local logistics and travel agencies for potential
networks and customer acquisition.
courier services for scanning
facilities.
5
Providing insurance cover for
select deliveries to protect the
1 buyer against damage.
To simulate the complete
journey of the items for the
matched pairs.
Thank you
Appendix Financials
Fixed Costs Costs in Rupees
Site development and maintenance charge 1065000 one time
Domain Charges 2840 per annum
Employee Cost 2000000 per annum
Total Fixed Costs 1567840

Scenerio/heads Conservative Optimistic

  Scenerio -1 Scenerio -2  
Advertisement Expenses 50.08 73.85 lacs
Promotional Expenses 4.80 13.00
Total Revenue generated through Fees 48.05 86.65 lacs
• Marketing Strategy: Initial branding through Youtube, Facebook and Instagram Videos , Word of
Mouth Publicity by Travel Bloggers followed by advertising through performance marketing channels
like Google and Facebook.

Annual International Flyers (in millions) – From top 6 cities

• In the next our advertisement spending on carriers will decrease significantly and we will be able to
recover our expenses and earlier losses.
Target Segment (International Traveler,
Digital Advertising Strategy Data:
based on DCA data) : 2516500
Parameter Facebook Google Search

Average Click Through Rate for Facebook Ads 0.89% 2.00%

Average Cost per Click $0.70 $1.20
Average Conversion Rate 9.00% 3.75%
Appendix Website Response

Daily customer visits Geographical Distribution

Appendix Lean Canvas
Problem Solution Unique Value Unfair Advantage Customer
Proposition Segments
1. Costly to purchase 1. Get variety of items 1. Very few Carriers:
items from abroad from abroad at We connect interested competitors - People travelling or
2. Expensive cheaper prices people to order goods 2. Asset light living abroad
international courier 2. Carry other’s stuff from abroad or send integrated model - Students going on
service and earn for spare items abroad at an exchange programs
3. Low availability and baggage capacity affordable price at Buyers:
time lag in convenience. Young affluent people
availability of living in Tier-I cities
foreign items Senders:
4. Excess capacity in Key Metrics Channels - Relatives of NRIs
bag. Easy way to 1. No. of buyers and 1. Social media
- Parents of students
earn quick money sellers signed up advertising-
living abroad
(opportunity) on the website YouTube travel
2. No. of orders per influencers
month 2. Word of mouth Early Adopters:
3. Average time taken 3. Digital marketing People traveling for
in delivery 4. Travel agencies for business purpose and
4. Gross Merchandise customer students
Value acquisition

Cost Structure Revenue Streams

1. Platform development cost 1. Margin on facilitation charges
2. Technology cost 2. Ads on the website
3. Marketing cost 3. Premium on urgent deliveries
4. Logistics and distribution cost
5. Administrative cost

PRODUCT MARKET
Appendix Indian Customs rules
Appendix Matched Order Details
Delivery
Carrier Details Item Location Buyer's Name
Mirfas Moideen Bangalore 3-20-2020 Dewar's White Label 1l Bangalore Debdutta
Ajay Mittal New Delhi 2-28-2020 Local Jewelry from Maldives Delhi Ranjeetha
Dhruvi Jain Bangalore 3-22-2020 Microsoft Surface Pro 16GB Bangalore Shrey Manish