Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $9.99/month after trial. Cancel anytime.

    Customer 360: How Data, AI, and Trust Change Everything
    Customer 360: How Data, AI, and Trust Change Everything
    Customer 360: How Data, AI, and Trust Change Everything
    Ebook254 pages3 hours

    Customer 360: How Data, AI, and Trust Change Everything

    By Martin Kihn and Andrea Chen Lin

    ()

    Switch to audiobook
    Read preview

    About this ebook

    Become more competitive by developing a superior customer experience through data, AI, and trust - and get your organization ready for AI agents like Agentforce 

    Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.

    To demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about:

    • Using exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails
    • Getting ready to use exciting emerging technologies like AI agents and autonomous AI
    • Organizing data around customers, prospects, and accounts—even if that data comes from many different sources in different formats
    • Making new technologies an extension of your existing data investments so that both work better
    • Choosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner
    • Handling internal stakeholders and dealing with change in a way that benefits the business

    For business leaders, executives, managers, and entrepreneurs, Customer 360: How Data, AI, and Trust Changes Everything is an essential read to understand and connect technology, people, processes, and strategy—truly the future of customer engagement—and leave competitors wondering what just happened.

    LanguageEnglish
    PublisherWiley
    Release dateNov 6, 2024
    ISBN9781394273638

    Related to Customer 360

    Related ebooks

    Business Development For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Digital Trust Is On The Horizon

      Mar 1, 2022

      Digital Trust Is On The Horizon
      11 min read

    • Article

      Charting A New Path for Your Organization: The 4Ps

      Sep 1, 2020

      WHERE DO WE GO FROM HERE? That is the question being asked by just about everyone, everywhere. With the onset of the COVID-19 pandemic, business priorities immediately shifted from ‘how will we grow?’ to ‘how will we survive?’ As our medical and gove

      6 min read

    • Article

      Stay Ahead in Turbulent Times

      Aug 2, 2019

      How do you stay ahead of your competition is a question we strive to answer in each edition of The European Business Review. In today’s fast-changing and hyper-competitive digital age, this question becomes more important than ever before. With the e

      2 min read

    • Article

      Will Develop The Distributed Delivery Model

      Jan 21, 2021

      It was the Great Recession of 2007. The very survival of Ford Motor Company’s legacy was at stake. Bill Ford Jr., the Executive Chairman, approached family members (who held close to 40 per cent shares) to allow him to pledge their blue Ford oval as

      5 min read

    • Article

      What It Takes To Be A Smart Business

      Jan 1, 2019

      Why is it important for every Western businessperson to be familiar with Alibaba's business model? Alibaba’s business model provides key insights into the future of strategy. The sources of competitive advantage have shifted dramatically, and compani

      6 min read

    • Article

      Digital Dash

      Oct 16, 2017

      Digital Dash
      3 min read

    • Article

      Data In A Digital World

      Sep 23, 2019

      Data In A Digital World
      3 min read

    • Article

      Southwest

      Feb 27, 2024

      Southwest
      4 min read

    • Article

      The Challenge Of Digital Transformation

      Sep 25, 2021

      The typical rationale put forward for failing digital transformation is linked to ill-designed processes, absence of organizational commitment, and poor digital skills. There are obvious operational mistakes--but one more insidious form of failure is

      4 min read

    • Article

      The Future Of Cannabis Data

      Jan 10, 2024

      The Future Of Cannabis Data
      3 min read

    • Article

      If You're Looking for New Revenue (and Who Isn't?), Here's an Untapped Way to Find It

      Oct 22, 2024

      I recently asked a group of Inc. 5000 CEOs which marketing channels were performing best this year in terms of sales conversion. I’m not exactly sure what answers I expected, but I would not have been shocked to hear about partnering with TikTok infl

      4 min read

    • Article

      Diversity And Adversity

      Apr 22, 2019

      Welcome to our May issue – one that deserves to be branded the ‘diversity issue’ because we really do have a diverse selection of stories for you this month. Standouts include our inspiration piece on Grounded’s Ben Grant and Josh Kempton – who are o

      1 min read

    • Article

      MAKING Defi and NFT Platforms MORE SECURE

      Nov 1, 2021

      QuillHash is a blockchain studio based in India and leads the adoption of blockchain technology worldwide. It offers private and public blockchain platform solutions, blockchain security audits, smart contracts development, and tokenization solutions

      4 min read

    • Article

      How Top-performing Firms Needed To Reorganise Seven Times For Digital

      May 28, 2024

      How many major organisational changes has your company been through in the last five years, and did those changes create value? At MIT CISR, we studied over 700 companies to understand how companies unlock new digital value.1 We found that a company

      9 min read

    • Article

      Scroll Media

      Sep 16, 2018

      You have been in the digital advertising industry since 2001, what changes have you seen and what’s your view on it today? It seems we have come a long way from faxing order forms across town and fixed weekly rates, so any automation is a good thing.

      3 min read

    Related categories

    Reviews for Customer 360

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words