BroAbro connects individuals interested in purchasing goods from abroad or sending items overseas at affordable prices, allowing users to purchase foreign items cheaper than retail and earn money by carrying others' items in their spare baggage capacity. The lean canvas outlines BroAbro's solution to the problems of high costs and limited availability of foreign goods by facilitating orders and shipments between interested buyers and senders to generate revenue from facilitation fees, website ads, and premium delivery services.
BroAbro connects individuals interested in purchasing goods from abroad or sending items overseas at affordable prices, allowing users to purchase foreign items cheaper than retail and earn money by carrying others' items in their spare baggage capacity. The lean canvas outlines BroAbro's solution to the problems of high costs and limited availability of foreign goods by facilitating orders and shipments between interested buyers and senders to generate revenue from facilitation fees, website ads, and premium delivery services.
BroAbro connects individuals interested in purchasing goods from abroad or sending items overseas at affordable prices, allowing users to purchase foreign items cheaper than retail and earn money by carrying others' items in their spare baggage capacity. The lean canvas outlines BroAbro's solution to the problems of high costs and limited availability of foreign goods by facilitating orders and shipments between interested buyers and senders to generate revenue from facilitation fees, website ads, and premium delivery services.
BroAbro connects individuals interested in purchasing goods from abroad or sending items overseas at affordable prices, allowing users to purchase foreign items cheaper than retail and earn money by carrying others' items in their spare baggage capacity. The lean canvas outlines BroAbro's solution to the problems of high costs and limited availability of foreign goods by facilitating orders and shipments between interested buyers and senders to generate revenue from facilitation fees, website ads, and premium delivery services.
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20-Feb-2020
Lean Canvas BroAbro Iteration #4
Problem Solution Unique Value Unfair Advantage Customer
Proposition Segments 1. Costly to purchase 1. Get variety of items 1. Very few Carriers: items from abroad from abroad at We connect interested competitors - People travelling or 2. Expensive cheaper prices people to order goods 2. Asset light living abroad international courier 2. Carry other’s stuff from abroad or send integrated model - Students going on service and earn for spare items abroad at an exchange programs 3. Low availability and baggage capacity affordable price at Buyers: time lag in convenience. Young affluent people availability of living in Tier-I cities foreign items Senders: 4. Excess capacity in Key Metrics Channels - Relatives of NRIs bag. Easy way to 1. No. of buyers and 1. Social media - Parents of students earn quick money sellers signed up advertising- living abroad (opportunity) on the website YouTube travel 2. No. of orders per influencers month 2. Word of mouth Early Adopters: 3. Average time taken 3. Digital marketing People traveling for in delivery 4. Travel agencies for business purpose and 4. Gross Merchandise customer students Value acquisition
Cost Structure Revenue Streams
1. Platform development cost 1. Margin on facilitation charges 2. Technology cost 2. Ads on the website 3. Marketing cost 3. Premium on urgent deliveries 4. Logistics and distribution cost 5. Administrative cost