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    Pradeep DM

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    prachi jain
    The document discusses digital marketing and online shopping behavior in Kota City, Rajasthan. Some of the main barriers to online shopping identified are safety issues in sharing personal and financial information online, lack of credit card availability, and low levels of trust in online stores. Key factors influencing online shopping behavior are convenience, time savings, and finding the best prices by comparing options. While online shopping is increasing in Kota, the rate is not as rapid as in larger cities, and consumer behavior theories indicate residents have both goal-oriented and experimental motives for online purchases.

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    Pradeep DM

    Uploaded by

    prachi jain
    33 views6 pages
    The document discusses digital marketing and online shopping behavior in Kota City, Rajasthan. Some of the main barriers to online shopping identified are safety issues in sharing personal and financial information online, lack of credit card availability, and low levels of trust in online stores. Key factors influencing online shopping behavior are convenience, time savings, and finding the best prices by comparing options. While online shopping is increasing in Kota, the rate is not as rapid as in larger cities, and consumer behavior theories indicate residents have both goal-oriented and experimental motives for online purchases.

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    PRADEEP DM

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    The document discusses digital marketing and online shopping behavior in Kota City, Rajasthan. Some of the main barriers to online shopping identified are safety issues in sharing personal and financial information online, lack of credit card availability, and low levels of trust in online stores. Key factors influencing online shopping behavior are convenience, time savings, and finding the best prices by comparing options. While online shopping is increasing in Kota, the rate is not as rapid as in larger cities, and consumer behavior theories indicate residents have both goal-oriented and experimental motives for online purchases.

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    33 views6 pages

    Pradeep DM

    Uploaded by

    prachi jain
    The document discusses digital marketing and online shopping behavior in Kota City, Rajasthan. Some of the main barriers to online shopping identified are safety issues in sharing personal and financial information online, lack of credit card availability, and low levels of trust in online stores. Key factors influencing online shopping behavior are convenience, time savings, and finding the best prices by comparing options. While online shopping is increasing in Kota, the rate is not as rapid as in larger cities, and consumer behavior theories indicate residents have both goal-oriented and experimental motives for online purchases.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 6

    DIGITAL MARKETING

    Case study:-”Analysis of
    Consumer buying Behavior
    Towards Online Shopping: A Case
    study of Kota City- Rajasthan”

    PRADEEP SHARMA
    BBA 6TH SEM (2ND SHIFT)
    04421301717
    Q. What are the barrier in the process of online shopping?

     The main barrier in the process of online shopping is the safety issue.
     People of Kota are afraid to share their personal information and financial
    information on internet.
     Credit card are also not available to all in general as majority of the
    consumers are young generation and in Kota to avail credit cards in not a
    simple process.
     Due to which consumers are reluctant to make online purchasing then
    second the most familiar barrier is the low level of trust on online store
    therefore sellers have to make proper strategies to increase the
    consumer’s level of trust on them.
    Q. What is online shopping?

     Online shopping refers to the process of purchasing products or services


    via the internet. The process consists of five steps consumers find a
    product of internet by visiting the website of the retailer directly or by
    searching among alternatives vendors using a shopping search engine
    which display the same product’s availability and pricing at different e-
    retailer online shopping has grown in popularity over the year, mainly
    because people find it convenient and easy to bargain shop from the
    comfort of their home or office.
     Consumers can buy a huge variety of items from online stores and just
    about anything can be purchased from companies that provide their
    product online.
    Q. What are the main factors which influence online shopping?

     The online shopping is getting popular among the young generation as


    they feel it more comfortable, time saving and convenient.
     It is analyzed from the survey that when a consumer make a mind to
    purchase online he or she is affected by multiple factors.
     The main crucial identified factors are time saving, the best price and
    convenience.
     People compare price in online store and then review all feedbacks and
    rating about product before making the final selection of product and
    decision.
    Q. Determine the consumer buying behavior towards online shopping with
    reference to Kota city?

     Online shopping is increasing in Kota but acceleration of online shopping is


    not as rapid as compared to other metro cities like Delhi, Mumbai etc.
     In research, online Consumer behavior theories applied named as goal
    oriented online buyer and experimental motives of online shopping and
    consumers mindset in online shopping.
     TAM identifies factors such as internal belief, attitude and intention for
    online shopping.
    THANK YOU

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