See discussions, stats, and author profiles for this publication at: https://www.researchgate.

net/publication/335768716

A Study On Customer Satisfaction Towards Online Shopping In Sivaganga

District

Article  in  Restaurant Business · June 2019

DOI: 10.26643/rb.v118i6.8006

CITATION READS
1 8,823

1 author:

Muthupriya A.
Alagappa University
7 PUBLICATIONS   2 CITATIONS   

SEE PROFILE

Some of the authors of this publication are also working on these related projects:

A Study On Customer Satisfaction Towards Online Shopping In Sivaganga District View project

WEB SHOPPING BEHAVIOUR AMONG HIGHER EDUCATION STUDENTS View project

All content following this page was uploaded by Muthupriya A. on 10 November 2020.

The user has requested enhancement of the downloaded file.

Restaurant Business
ISSN:0097-8043
Vol-118-Issue-6-June-2019

A Study On Customer Satisfaction Towards

Online Shopping In Sivaganga District
A. Muthupriya
Assistant Professor, Department of Management, KG college of Arts and Science, Saravanampatti,
Coimbatore, Tamilnadu, India
[email protected]

ABSTRACT: This study titled “A Study on forenjoyment. Online shopping environment

Customer Satisfaction towards Online Shopping in are therefore playing an increasing role in
Sivaganga District” has been undertaken to
understand the factors influencing customers’
the overall relationship between markets and
online shopping decisions.The rapid development of their consumers. That is,
the internet has strongly impact upon the worldwide consumer-purchases are mainly based on the
marketing environment. Currently it has become cyberspace appearance such as pictures,
one of the popular approaches for business and image,quality information, and video clips
customer to perform trade over the internet.
of the product, not on the actual experience.
Businesses have been coming up with creative ways
to promote their product via online. Thus it As the internet has now become a truly
describes how modern market is replacing the global phenomenon, the number of internet
traditional markets. This study is taking place to users worldwideis expected to reach 1.8
identify the factors that may influence customer’s billion by 2017 according to the survey of
online shopping satisfaction. Generally, the
click stats, this growing and diverse internet
successof online shopping essentially depends on
the customer satisfaction during their purchase. population means the people having diverse
taste and purposes are now going to web for
KEYWORDS: information and to buy products and
Online Shopping, Retail, E-Tailers, FDI services. The wide use of internet and the
rapid growth of technology have created a
I. INTRODUCTION new market for both the customers and
Online shopping is the process whereby business. Now day’s internet is not just
consumers directly buy goods, services etc. another medium to get in touch with
from a seller interactively in real-time customers, but it is an important channel to
without an intermediary service over the find potential customers as well as channel
internet. Onlineshopping is the process of to continue relationship with existing
buying goods and services from merchants customers. Essentially, the idea of online
who sell on the Internet. Since the shopping is to lead customers to a
emergence of the World Wide Web, convenient way of shopping. Customers will
merchants have sought to sell theirproducts be able tosave their time and money, plus
to people who surf the Internet. Shoppers retrieve all the product information with just
can visit web stores from the comfort oftheir few clicks in few minutes. Plus, purchasing
homes and shop as they sit in front of the can be done anywhere, anytime according to
computer. Consumers buy a variety of their preferences.
itemsfrom online stores. Nowadays, online
shopping is a fast growing phenomenon. II. STATEMENT OF PROBLEM
Growing numbers of consumersshop online Online marketing has gained a lot of
to purchase goods and services, gather importance in present marketing conditions.
product information or even browse But along with its vital growth the number

Page | 150 Copyright ⓒ 2019Authors

Restaurant Business
ISSN:0097-8043
Vol-118-Issue-6-June-2019

of scamps, fraudulent practices and cheating Manager, West Africa, MasterCard

also increased. Such cheating activities had Worldwide. Times of Indiaalso explored
created fear in the minds of customers and the reasons why the majorities (78%) of
also an adverse impact in the attitude of Indians surveyed do not currently shop
consumers towards online purchase. The online. Of this group, 59% said they were
problem area of this survey is consumer’s not sure that making transactions online was
satisfaction and attitudes towards online secure or safe, 43% said they simply
shopping will determine the factors that preferred to shop in-store to look at the
influence customers to shop online and physical products and an additional 40%
those factors will help the marketers to raised their concerns about the time it would
formulate their strategies towards online take for items to be delivered to them.
marketing.
Subashrowther Online security is a priority
III. REVIEW OF THE for and we work closely with our customer
LITERATURE financial institutions and retailers in Nigeria
to ensure that online holders can have the
Ashok Sinhadecided to give it a try. Overall highest level of confidence when shopping
shopping experience was very good except online, and that retailers can gain greater
for the inconvenience of seeing a lot of assurance about the identity of the customer
items that are not in stock. Think they have completing a purchase.
added a lot of products in to their database Population Size
just to give a feeling that they have a big The total population size is indefinite.
catalog but it will make anyone frustrated to Sample Size
see so many items in the catalog and later This refers to the number of items to be
figure out most of them are not in stock. selected from the total population to
constitute the sample. The sample size used
Dharma Singh discussed had never used for study is 50.
Tradus.com before but started hearing about Sample Design
the same in last few months had visited the It is a definite plan for obtaining a sample
site and the first impression was not bad. It from a given population. It refers to the
was excited by seeing a lot of items at a technique the researcher adopts in selecting
decent price. A search for Tripod showed items for the sample. The respondents are
over 150 items, starting from a pricerange of selected based on convenient sampling.
Rs 700 to Rs 40,000. Then short listed a Statistical Tools
couple of them and started reading reviews. The data collected through questionnaires
However, It was eventually figured out they were analyzed using simple percentage
have just one model in stock, which is over analysis and ranking analysis.
22,000INR, which was beyond my budget.
IV. OBJECTIVES OF THE
ShippaGupta'Indian online shoppers STUDY
believed there was a wider purchase choice 1. To find out the satisfaction
online rather than offline, that shopping level of the customer for
online was extremely convenient and easy, online purchase.
and that most goods were cheaper online
than they were offline,' says, Country

Page | 2 Copyright ⓒ 2019Authors

Restaurant Business
ISSN:0097-8043
Vol-118-Issue-6-June-2019

2. To know the specific reasons specific prediction with narration of facts

for which purpose customers and characteristics concerning individual
purchase in online. group or situation are all examples of
3. To find out the consumers’ descriptive research studies.
satisfaction level for services
provided by the online VIII. DATA ANALYSIS AND
4. shopping. INTERPRETATION

V. SCOPE OF THE STUDY From the above table 1 reveals that 58% of
1. To know there brand loyalty. the respondents are male and 42% of the
2. To know about which respondents are female.
purchase type people prefer
most. From the above table 2 depicts that 36% of
3. To find out the reason for the respondents are falling under below 20
buying products. years, 50% of the respondents are falling
4. To find out the price range under the category of 25 – 30 years old and
that people prefer most. 2% of the respondents are falling under 31–
5. To know which features they 35 years and 12% of the respondents are
admire in their product above 35 years.

VI. Limitations of the Study From the above table 3 depicts that 46% of
1. The study is confined the respondents are falling under Village
to Sivaganga District area, 40% of the respondents are falling
only under the category of Town area and 14% of
2. The study is based the respondents are falling under City area.
upon the consumer
behaviors of online Table 4 reveals that 46% of the respondents
shopping Occupation are student, 20% of the
3. The data collected for respondents are business, 16% of the
the research is fully respondents are service, and 18% of the
on primary data given respondents are professional activities.
by the respondents.
4. There is chance for Table 5 reveals that 18% of the respondents
personal bias. So the are educated at school level, 32% of the
accuracy is not true respondents of the respondents are educated
at graduate level, 40% of the respondents
VII. RESEARCH are educated at post graduate level, 10% of
METHODOLOGY the respondents are illiterate level.

The Research Design Used For the Study the Table 6 reveals that 56% of the respondents
research design used for the study is belongs to Nuclear family, 44% of the
descriptive. Descriptive research studies are respondents belongs to Joint family.
those, which are concerned with describing
the characteristics of a particular individual Table 7 reveals that 38% of the respondents
or group. The studies concerned with are earning the monthly income below Rs.5,

Page | 3 Copyright ⓒ 2019Authors

Restaurant Business
ISSN:0097-8043
Vol-118-Issue-6-June-2019

000, 22% of the respondents of the channels, 08% of the respondents purchased
respondents are earning the monthly income Books via online channels, 04% of the
Rs.10,001 – Rs.15,000, 22% of the respondents purchased E-Books via online
respondents are earning the monthly income channels.
Rs.15,001 – Rs.20,000, 18% of the
respondents are earning the monthly income Table reveals 11 that 56% of the
above Rs.20,000. respondents Preferonline shopping for time
saving, 10% of the respondents Prefer online
Table 8 reveals that 30% of the respondents shopping for Information Availability, 18%
visited Flipkart.com, 26% of the respondents of the respondents Prefer online shopping
visited Amazon.com, 16% of the for Less Stress, 12% of the respondents
respondents visited eBay.com, 12% of the Prefer online shopping for Less Expensive,
respondents visited myntra.com, 06% of the 18% of the respondents Prefer online
respondents visited Snapdeal.com, 06% of shopping for Best offers, 08% of the
the respondents visited Olx.com, 04% of the respondents Prefer onlineshopping for
respondents visited other websites. Helpful for old & Disabled, 04% of the
respondents Prefer online shopping for
Table 9 reveals that 42% of the respondents Service quality, 04% of the respondents
visited online advertisement, 14% of the Prefer online shopping for easy ordinary
respondents visited offline advertisement, system.
30% of the respondents visited friends, 06%
of the respondents visited Newspaper, 08% Table reveals 12 that 52% of the
of the respondents visited Television. respondents visiting retail store before
online shopping, 48% of the respondents not
Table 10 reveals that 26% of the visiting retail store before online shopping
respondents purchased Electronic goods via
online channels, 62% of the respondents Table reveals 13 that 12% of the
purchased Mobiles via online channels, 08% respondents make purchase on Online
of the respondents purchased Computers via Shopping Daily, 18% of the respondents
online channels,16% of the respondents make purchase on Online Shopping Weekly,
purchased Home Appliances via online 42% of the respondents make purchase on
channels,04% of the respondents purchased Online Shopping Monthly, 26% of the
Games via online channels, 10% of the respondents make purchase on Online
respondents purchased Garments via online Shopping Yearly.
channels, 18% of the respondents purchased
Footwear via online channels, 18% of the
respondents purchased Watches via online Table 14 reveals that 06% of the
channels, 06% of the respondents purchased respondents Strongly Disagree with the
Jewels via online channels, 24% of the choice of products available in Online
respondents purchased Men’s Accessories shopping, 04% of the respondents Disagree
via online channels, 22% of the respondents with the choice of products available in
purchased women’s Accessories via online Online shopping, 26% of the respondents
channels, 04% of the respondents purchased Neither agree nor Disagree with the choice
toys via online channels, 04% of the of products available in Online shopping,
respondents purchased Baby care via online 54% of the respondents Strongly Agree with
the choice of products available in Online

Page | 4 Copyright ⓒ 2019Authors

Restaurant Business
ISSN:0097-8043
Vol-118-Issue-6-June-2019

shopping, 12% of the respondents Strongly Quality of Information provided in Online

Agree with the choice of products available shopping, 02% of the respondents Disagree
in Online shopping. with the Quality of Information provided in
Table 15 reveals that 28% of the Online shopping, 32% of the respondents
respondents consider product rating before Neither agree nor Disagree with the Quality
Online shopping, 40% of the respondents of Information provided in Online shopping,
consider product review before Online 16% of the respondents Strongly Agree with
shopping, 08% of the respondents consider the Quality of Information provided in
Advise for offline store before Online Online shopping, 50% of the respondents
shopping, 24% of the respondents consider Agree with the Quality of Information
Comparison of price before Online provided in Online shopping.
shopping, 12% of the respondents consider
Referred by friends before Online shopping. Table 22 reveals that first rank given by the
respondents for the Convenience in online
shopping. Second rank given by the
Table 16 reveals that 02% of the respondents for the Time saving in online
respondents Strongly Disagree with the shopping and third rank given by the
detailed information about the products in respondents for the Attractive offers in
Online shopping, 08% of the respondents online shopping, fourth rank given to the
Disagree with the detailed information about Product delivery in online shopping, fifth
the products in Online shopping, 28% of the rank given by the respondents to the
respondents Neither agree nor Disagree with Warranties, return policies in online
the detailed information about the products shopping, sixth rank given by the
in Online shopping, 28% of the respondents respondents to the payment security in
Strongly Agree with the detailed online shopping, seventh rank given by the
information about the products in Online respondent to the mode of payment in online
shopping, 54% of the respondents Agree shopping and finally eight rank given by the
with the detailed information about the respondents to the personal information
products in Online shopping. privacy in online shopping.

Table 17 reveals that 04% of the Table 20 reveals that 08% of the
respondents Disagree with the easy to respondents Strongly Disagree with the Safe
choose and make comparison with other and secure with online shopping, 16% of the
products in Online shopping, 32% of the respondents Disagree with the Safe and
respondents Neither agree nor Disagree with secure with online shopping, 26% of the
the easy to choose and make comparison respondents Neither agree nor Disagree with
with other products in Online shopping, the Safe and secure with online shopping,
12% of the respondents Strongly Agree with 42% of the respondents Strongly Agree with
the easy to choose and make comparison the Safe and secure with online shopping,
with other products in Online shopping, 14% of the respondents Agree with the Safe
52% of the respondents Agree with the easy and secure with online shopping.
to choose and make comparison with other
products in Online shopping. Table 21 reveals that 08% of the
respondents faced the problem of product
Table 18 reveals that 02% of the did not arrive at all in online shopping, 16%
respondents Strongly Disagree with the

Page | 5 Copyright ⓒ 2019Authors

Restaurant Business
ISSN:0097-8043
Vol-118-Issue-6-June-2019

of the respondents faced the problem of

product arrive in damage condition in online
shopping, 08% of the respondents faced the
problem of wrong products were not sent in
online shopping, 14% of the respondents
faced the problem of product were not of
quality in online shopping, 04% of the
respondents faced other problems in online
shopping, 52% of the respondents did not
face any of the above problems in online
shopping.

Table 23 reveals that 06% of the

respondents make payment through credit
cards in online shopping, 10% of the
respondents make payment through Debit
cards in online shopping, 12% of the
respondents make payment through Online
bank transfer in online shopping, 76% of the

respondents make payment through Cash on

delivery in online shopping.

Table 24 reveals that 22% of the

respondents have barriers of safety of
payment and low trust level of online store
in online shopping, 16% of the respondents
have barriers of VAT, customs duty in
online shopping, 08% f the respondents have
barrier of high shipping cost in online
shopping, 36% of the respondent have
barrier of delivery too slow in online
shopping.

Table 25 reveals that 14% of the

respondents highly satisfied with online
shopping, 76% of the respondent satisfied
with online shopping, 10% of the respondent
neither satisfied nor dissatisfied with online
shopping.

Page | 6 Copyright ⓒ 2019Authors

Restaurant Business
ISSN:0097-8043
Vol-118-Issue-6-June-2019

Table: 1: Gender of the Respondents

S:No Gender of the Respondent No of Respondents Percentage
1 Male 29 58
2 Female 21 42
Total 50 100

Table: 2: Age of the Respondents

S:No Age Group of the Respondent No of Respondents Percentage

1 Below 20 years 18 36
2 25 – 30 years 25 50
3 31 - 35 years 1 2
4 Above 35 years 6 12
Total 50 100

Table 3: Location of the Respondents

S:No Location of the Respondent No of Respondents Percentage

1 Village 23 46
2 Town 20 40
3 City 7 14
Total 50 100

Table 4: Occupation Status of the Respondents

S:No Occupation Status of the Respondents No of Respondents Percentage

1 Students 23 46
2 Business 10 20
3 Service 8 16
4 Professional 9 18
Total 50 100

Page | 7 Copyright ⓒ 2019Authors

Restaurant Business
ISSN:0097-8043
Vol-118-Issue-6-June-2019

Table 5: Educational Level of the Respondents

S:No Educational Level of the Respondents No of Respondents Percentage

1 School 9 18
2 Graduate 16 32
3 Post Graduate 20 40
4 Illiterate 5 10
Total 50 100

Table 6: Family Status of the Respondents

S:No Family Status of the Respondents No of Respondents Percentage

1 Nuclear family 28 56
2 Joint family 22 44
Total 50 100

Table 7: Monthly Income of the Respondents

S:No Educational Level of the Respondents No of Respondents Percentage

1 Below Rs.10,000 19 38
2 Rs.10,001 to Rs. 15,000 11 22
3 Rs.15,001 to Rs. 20,000 11 22
4 Above Rs.20,000 9 18
Total 50 100

Table 8: Online Shopping Websites Visited By the Respondents

S:No Online shopping websites No of Respondents Percentage

1 Flipkart.com 15 30
2 Amazon.com 13 26
3 eBay.com 08 16
4 Myntra.com 06 12
5 Snapdeal.com 03 06
6 Olx.com 03 06
7 Others 02 04
Total 50 100

Page | 8 Copyright ⓒ 2019Authors

Restaurant Business
ISSN:0097-8043
Vol-118-Issue-6-June-2019

Table 9: Sources of Awareness of Respondents to Visit Online Websites

S:No Sources of awareness No of Respondents Percentage

1 Online advertisement 21 42
2 Offline advertisement 07 14
3 Friends 15 30
4 Newspaper 03 06
5 Television 04 08
Total 50 100

Table 10: Products Purchased By the Respondents

S:No Products Purchased By the Respondents No of Respondents Percentage

1 Electronics 31 62
2 Mobiles 04 08
3 Computer 08 16
4 Home appliances 02 04
5 Games 05 10
6 Garments 09 18
7 Footwear 09 18
8 Watches 09 18
9 Jewels 03 06
10 Men’s Accessories 12 24
11 Women’s Accessories 11 22
12 Toys 02 04
13 Baby care 02 04
14 Books 04 08
15 E-books 02 04
Total 50 100

Table 11: Preference of the Respondents to Online Shopping

S:No Preference of the Respondents to Online Shopping No of Respondents Percentage

1 Time saving 28 56
2 Information Availability 05 10
3 Less Stress 09 18
4 Less Expensive 06 12
5 Best Offers 09 18
6 Helpful for Old & Disabled 04 08

Page | 9 Copyright ⓒ 2019Authors

Restaurant Business
ISSN:0097-8043
Vol-118-Issue-6-June-2019

7 Service Quality 02 04
8 Easy Ordinary System 02 04
Total 50 100

Table 12: Preference of the Respondents to Online Shopping

S:No Visiting retail store No of Respondents Percentage

1 Yes 26 52
2 No 24 48
3 Total 50 100

Table 13: Frequency of Purchase of the Respondents through Online Shopping

S:No Frequency of Purchase No of Respondents Percentage

1 Daily 06 12
2 Weekly 09 18
3 Monthly 21 42
4 Yearly 13 26
Total 50 100
Table 14: Choice of Availability of Products

S:No Opinion No of Respondents Percentage

1 Strongly Disagree 03 06
2 Disagree 02 04
3 Neither Agree Nor Disagree 13 26
4 Strongly Agree 27 54
5 Agree 06 12
Total 50 100

Table 15: Facts Consider By the Respondents before Online Shopping

S:No Facts Consider before online shopping No of Respondents Percentage

1 Product Rating 14 28
2 Product review 20 40
3 Advise for offline store 04 08
4 Comparison of price 08 16
5 Referred by friends 06 12

Page | 10 Copyright ⓒ 2019Authors

Restaurant Business
ISSN:0097-8043
Vol-118-Issue-6-June-2019

Total 50 100
Table 16: Detailed Information about the Product

S:No Opinion No of Respondents Percentage

1 Strongly Disagree 01 02
2 Disagree 04 08
3 Neither Agree Nor Disagree 14 28
4 Strongly Agree 14 28
5 Agree 27 54
Total 50 100
Table 17: Easy To Choose and Make Comparison with Other Products

S:No Opinion No of Respondents Percentage

1 Strongly Disagree ----- ----
2 Disagree 02 04
3 Neither Agree Nor Disagree 16 32
4 Strongly Agree 06 12
5 Agree 26 52
Total 50 100

Table 18: Quality of Information Provided In Online Shopping

S:No Opinion No of Respondents Percentage

1 Strongly Disagree 01 02
2 Disagree 01 02
3 Neither Agree Nor Disagree 16 32
4 Strongly Agree 08 16
5 Agree 25 50
Total 50 100

Table 19: Website Layout Helps in Searching the Products Easily

S:No Opinion No of Respondents Percentage

1 Strongly Disagree 02 04
2 Disagree ----- -----
3 Neither Agree Nor Disagree 13 26
4 Strongly Agree 10 20
5 Agree 25 50
Total 50 100

Table 20: Safe and Secure With Online Shopping

Page | 11 Copyright ⓒ 2019Authors

Restaurant Business
ISSN:0097-8043
Vol-118-Issue-6-June-2019

S:No Opinion No of Respondents Percentage

1 Strongly Disagree 04 08
2 Disagree 08 16
3 Neither Agree Nor Disagree 13 26
4 Strongly Agree 21 42
5 Agree 07 14
Total 50 100

Table 21: Problems Faced By the Respondent While Online Shopping

S:No Problems No of Respondents Percentage
1 Product did not arrive at all 04 08
2 Product arrive in damage condition 08 16

3 Wrong product were sent 04 08

4 Not quality goods & services 07 14
5 Others 02 04
6 None of these 26 52
Total 50 100

Table 22: Ranking Of the Services in Online Shopping

S:No Ranking of the services in online shopping Total Score Rank

1 Payment security 176 6
2 Product delivery 188 4
3 Personal information privacy 156 8
4 Warranties, return policies 182 5
5 Convenience 215 1
6 Mode of payment 174 7
7 Time saving 203 2
8 Attractive offers 195 3

Table 23: Mode of Payment Preferred By the Respondents

S:No Mode of payment No of Respondents Percentage

1 Credit cards 03 06
2 Debit cards 05 10
3 Online bank transfer 06 12
4 Cash on delivery 38 76
Total 50 100

Page | 12 Copyright ⓒ 2019Authors

Restaurant Business
ISSN:0097-8043
Vol-118-Issue-6-June-2019

Table 24: Barriers Which Keep Respondents Away From Online Shopping

S:No Barriers No of Respondents Percentage

1 Safety of payment 11 22
2 Low trust level of online store 11 22
3 VAT, Customs Duty 08 16
4 High shipping cost 04 08
5 Delivery too slow 18 36
Total 50 100

Table 25: Shopping Experience of the Respondents

S:No Barriers No of Respondents Percentage

1 Highly satisfied 07 14
2 Satisfied 38 76
3 Neither satisfied nor dissatisfied 05 10
4 Dissatisfied --- ---
Total 50 100

IX. FINDINGS  Majority 68% of the respondents

visited Flipkart.com.
 Hence it is concluded that majority  Majority 42% of the respondents get
58% of the respondents are male. awareness about websites through
 Hence the higher 50% percentages of online advertisement
the respondents are falling under the  Majority 62% of the respondents
category of below 25 – 30 years age purchased Mobiles via online
group. channels.
 Hence the higher 46% percentages of  Majority 56% of the respondents
the respondents arefalling under the Prefer online shopping for time
category of Village area. saving.
 Hence it is disclosed that majority  Majority 52% of the respondents
46% of the respondents are engaged visiting retail store before online
on in students shopping.
 Majority 40% of the respondents are  Majority 42% of the respondents
post graduate level make purchase on Online Shopping
 Majority 56% of the respondents are Monthly.
belongs to Nuclear family.  Majority 54% of the respondents
 Majority 38% of the respondents are strongly agree with the choice of
earning the monthly income below products available in online
Rs.5, 000 only shopping.

Page | 13 Copyright ⓒ 2019Authors

Restaurant Business
ISSN:0097-8043
Vol-118-Issue-6-June-2019

 Majority 40% of the respondents makingimprovement in the factors that

consider product review before influence consumers to shop online and
online shopping. working on factors that affect consumers to
 Majority 54% of the respondents shop online will help marketers to gain the
Agree with the detailed information competitive edge over others. In conclusion,
about the products in online having access to online shopping has truly
shopping. revolutionized and influenced our society as
 Majority 52% of the respondents a whole. This use of technology has opened
Agree with the easy to choose and new doors and opportunities that enable for
make comparison with other a more convenient lifestyle today. Variety,
products in online shopping. quick service and reduced prices were three
 Majority 50% of the respondents significant ways in which online shopping
agree with the Quality of influenced people from all over the world.
Information provided in online However, this concept of online shopping
shopping. led to the
 Majority 50% of the respondents possibilities of fraud and privacy conflicts.
Agree with the Website layout helps Unfortunately, it has shown that it is
in searching the products easily. possible for criminals to manipulate the
 Majority 42% of the respondents system and access personal information.
Strongly Agree with the Safe and Luckily, today with
secure with online shopping. the latest features of technology, measures
 Majority 52% of the respondents did are being taken in order to stop hackers and
not face any of the problems in criminals from inappropriately accessing
online shopping. private databases. Through privacy and
 First rank given by the respondents security policies, website designers are
for the Convenience in online doing their best to put an end to this
shopping. unethical practice. By doing so, society will
 Majority 76% of the respondents continue to depend upon online shopping,
make payment through Cash on which will allow it to remain a tremendous
delivery in online shopping. success in the future.
 Majority 36% of the respondent have
barrier of delivery too slow in online
References
shopping.
1) www.tandfonline.com
 Majority 76% of the respondent
satisfied with online Shopping
2) www.onlineshoppers.com
X. CONCLUSION
3) www.timesindia.com
Online shopping is becoming more popular
day by day with the increase in the usage of
4) www.nilsenreport.com
World Wide Web known as www.
Understanding customer’s need for online
selling has become challenge for marketers.
Specially understanding the consumer’s
attitudes towards online shopping,

Page | 14 Copyright ⓒ 2019Authors

 Restaurant Business
ISSN:0097-8043
Vol-118-Issue-6-June-2019

Page | 15 Copyright ⓒ 2019Authors

View publication stats