New Way To Increase: Income and Loyalty

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New way to

increase
income and
loyalty
through customer
experience
Part of your marketing team
Who we
are The tool to increase an
income and a margin

IT component of the
marketing department

The way to improve


customer experience
Increase sales What we
among existing do
customers
of the laboratory
Our partner Laboratory revenue

Results
Results
+37%
increase in
Q1 2019

Net profit (in Euros, by quarter)


How we do that Lab’s
Patient’s
Dashboard
Cabinet

AI Mobile
marketing app
system / FUTURE

Pools Extended
engine result
explanatio
/ FUTURE

n
Cabinet increases the loyalty of
patient
and the chance
• The Cabinet ofcreated
is automatically returning
for every patient Patient’s
• The analysis` results can be viewed as graphs, printed Cabinet
or sent via e-mail
• Notifications about uploading of new results
• Personal data health of the patient (height, weight,
blood pressure, blood sugar, etc.)
• To share with doctor

• To download coupons for packages


Reports to help make the
decisions – finance and sales
• More than 50 reports, which can be built in a variety Lab’s
of chart types:
- number of tests; Dashboa
- the amount of money they brought;
- who and where ran the tests; rd
- and so on

• Reports in real time


Powerful reporting engine
• Statistics on any analysis for any period of time
• The number of orders / patient visits / ordered tests /
made tests Lab’s
• The number of New patients / Returning Dashboa
• Number of self-reversal / "From the doctor"
• The average check (for the patient)
rd
• The number of tests of one patient
• We have only the email / phone only / Phone and email /
Nothing
• Distribution of orders under the contract
• Distribution of orders for laboratory
• Distribution of orders for analysis
• Statistics on laboratories (laboratories all groups) with
prospect of time and geography
*Reports are built any subcontractors
Real Artificial Intelligence

• Right message AI
• Right time Marketin
• Right person
g
• AI helps to identify when person is most likely in system
need to visit the Lab

"Those who recently "Those who have tested


went to the Lab test and many times and still
will return this week” must to come to the Lab"
• Model: Single-layer • Model: Recurrent neural
perceptron network of long short-term
memory
Triggers “if-then” –
action based on analysis
result
• Message (letter / SMS / Viber) sent based on
AI
results of the analysis Marketin
• Open rate more than 60%
g
system
• Click rate more than 50%

• Triggers can be sent by any


event or by time
Newsletter from the Lab – to
share news and to teach about
healthcare AI
Marketin
• Built-in a unique mailing g
system allows to send e-
mails to any groups of
system
Patients

• Mailing results is a tool for


improving patient care and
sales
To build bridge of two-way
communication
• Built-in a pool system Pools
engine
• To create any
questionnaires

• To import results to any BI


system for analysis

• To increase loyalty and to


get instant feedback
To help Patients to get more
information about their health /
FUTURE Extende
d
• Easy way to understand result
results explanat
ion
• “This Lab understands
me”

* in the pipeline
Your health at the fingertips /
FUTURE
• Results of the tests
Mobile
• Tests and check-up recommendations
App
• Allow to appointments the visit

• Targeted marketing campaigns

• Payment right from the app

• Location of your labs


* in the pipeline
Patient
’s
Cabine
t
Here I can see all my
doctors and permissions
I gave to them

Download Send as SMS

Two monthly promoted


Download Send as SMS
coupons: I can download
or send the unique
number to my mobile
My data
My data
My deals
Doctor’
s
Cabine
t
Show patients whose tests were ready
from to Show
Prescript
ion
Prescript
ion
Admin
More
Patients
Statistic
Docume
nts
Patient’s
Surveys
FUTURE
Online
Consulta
ncy
FUTURE
Name
Types of
sorting
Patient’s
Results
Date
Bar-code
Order

Access to Print, PDF,


analysis e-mail

Quantity in
order
Dynamic
View
Find the
Patient
Find the
Doctor
Dmitriy Gyk
Co-owner, CEO
+380 (67) 538 75 20
[email protected]

Valentin Pertsiya
Co-owner, Business Development
+380 67 220-20-67
Alexei Chizhmakov
[email protected]
CTO
+380 (67) 858 98 29
[email protected]
m

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