(Tatvic) (CRO Program)
(Tatvic) (CRO Program)
(Tatvic) (CRO Program)
Program
100k visitors on website/landing page
100k visitors on website/landing page
10k visitors wanted to transact
100k visitors on website/landing page
10k visitors wanted to transact
2K visitors transact!
2000 conversions on the website!
What about these 8000 visitors, who intended but did not transact!
?
Unclear
Value
Proposition
? ?
Unclear Lack of
Value Trust/principles
Proposition of persuasion
? ? ?
Unclear Lack of Unpleasant
Value Trust/principles User
Proposition of persuasion Experience
Persuading these users to take the desired
action on the your website through consistent
data-backed experimentation is called
Conversion Rate Optimization(CRO)
Introducing Tatvic’s
Data backed
Experimentation program
The average site wastes Companies spend $92
75%+ of its traffic due to lack driving traffic for every
of persuasion and “sales- $1 spent on conversion
ability”
Source: Hubspot Source: RedEye
Objectives of the program
1 Foundation
2 Transition
3 Advance
4 Mature
Responses to the assessment survey are collected for the set of questions grouped under the following 3
levers (3 P’s). These 3 levers determine to drive data-driven CRO maturity.
- Team Structure & Strength Tool Stack for: - Process for hypothesis
- Sponsors/Decision Makers - Analytics ideation
- Execution Capabilities & - A/B testing - Type of A/B tests
SkillSet - Reporting - Frequency
- Experimentation Culture
Improving the
Conversion rates
Structured approach to the experimentation
Hypotheses ideation
Qualitative Research Perform quality checks Pre-post KPI analysis
using VoC
Quantitative Research Mockup creation Go-live with the tests Note down the learnings
Data Analysis
Quantitative + Qualitative
Data analysed to come up
with insights and
recommendations.
What is the value Does the user have clarity How is the digital platform What are roadblocks
proposition that the on how to reach the end persuading the user to faced by the user in the
business is solving for? objective on the digital reach the end objective? path of conversion?
platform?
A few examples of
Experiments conducted
Example: Form Optimization
Original
Recommendation
Royal Enfield
Original
Angel One
Fintech client
ECOMMERCE
TRAVEL / BOOKING
NEWS PUBLISHERS
CONTENT
PUBLISHERS
LEAD GENERATION
INTERNATIONAL
“Our Success at Amazon is
function of how many experiments
We do per year, per month,
per week, per day..”
JEFF BEZOS