Nucor Rochelle India Limited (NRIL)

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Nucor Rochelle India Limited

(NRIL)
Case Insights

● Nucor Rochelle India Limited is a Norwegian global diversified industrial


manufacturing company
● It was founded in Mumbai in the year 1953
● In 1977,it became a public company by getting listed on both NSE and BSE
● NRIL delivered its products and services directly or through distributors to
customers around the globe
● By 2013, NRIL operated out of 18 locations in India with local manufacturing
operations in Sangli(Maharashtra), Rudrapur(Uttarakhand) and Solan(Himachal
Pradesh)
● NRIL had recorded a 20% CAGR between 2009 to 2012
● Veer Vaibhav joined NRIL at the height of the economic downturn in December 2008
Modifications at NRIL by Veer Vaibhav
Lessons from transformation of NRIL

● Consumer needs and demands should be the primary focus of the company
● Payment based on performance increase the commitment level of employees
● Simple and efficient reward and recognition also motivates employees
● To achieve breakthrough solution it becomes necessary to achieve breakthrough
solutions
● The talks with the senior leaders regarding the future plans of the organisation
plays a vital role.
Veer Vaibhav’s Leadership style

Transformational leadership style:


● Focused on being innovative and convergent
● Approach to new markets
● Product development
● Getting rid of unnecessary technologies and adopting new ones
Servant leadership style:
● Employee involvement and satisfaction
● Responsible towards employees, customers and shareholders
● Emotional intelligence and cognitive skills
● More involvement in innovation, higher engagement, positive impact
Suggestions

● Keeping in mind the company's culture and requirement while recruiting and also
while promoting the employees
● Training sessions on company’s ethics and values
● Workshops and activities should be conducted to create importance of promoted
structure
● Creating a powerful enough guiding coalition: Shared commitment with
involvement of maximum number of employees would be a sustainable solution
● Anchoring changes in the Corporation’s Culture: Any transformation needs to be
rooted in social norms and shared values, to avoid degradation resulting from
pressure
Thank You

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