Lesson 1 - Part 1 Introduction of MIL

MEDIA AND INFORMATION LITERACY (MIL)
INTRODUCTION TO MEDIA AND

INFORMATION LITERACY (PART 1)
MIL PPT 01, Revised: June 11, 2017
LEARNING COMPETENCIES
Learners will be able to…
 define communication and media;
 identify the two basic types of communication;
 discuss the elements of communication and
communication models;
LEARNING COMPETENCIES
Learners will be able to…
 describe how communication is affected by media
and information (MIL11/12IMIL-IIIa-1);
 identify the similarities and differences of media
literacy, information literacy, and technology
literacy (MIL11/12IMIL-IIIa-2); and
 define Media and Information Literacy.
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Basic Types
3. Elements
4. Communication Models
B. How Media and Information Affect Communication
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
(Cont.)
C. Similarities and Differences of Media Literacy,

Information Literacy, and Technology Literacy
D. Media and Information Literacy (MIL)
1. Definitions
FORMATIVE ASSESSMENT: RECITATION
• What is
communication?
• Why do we
communicate?
• How do we
communicate?
Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/
WHAT IS
the act or process of using words,
COMMUNICATION?
sounds, signs, or behaviors to express or
exchange information or to express your
ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)
the exchange of information and the

expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
WHAT ARE THE TWO BASIC TYPES OF
COMMUNICATIONS?
NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION
• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• body language
• facial expressions
Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/

PROCESS OF COMMUNICATION
Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html

COMMUNICATION MODELS
Lasswell’s Communication Model (1948)
Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
TRANSMISSION MODELS
Shannon-Weaver’s Communication Model (1948)
Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

RECEPTION MODEL
Osgood- Schramm Model Of Communication (1954)
Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

TRANSMISSION MODELS
Westley and MacLean’s Model of Communication (1957)
• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)
Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/

RECEPTION MODEL
Berlo’s SMCR Model of Communication (1960)
Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

Formative Assessment: Recitation
• Why is communication a
process?
• What are the important
elements of communication?
• How can we achieve an
effective communication
with other people?
Photo Credit: https://www.pinterest.com/pin/157837161915025462/
PICTURE ANALYSIS
Photo Credit: http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/

PICTURE ANALYSIS
Photo Credit:https://www.facebook.com/sarcasmLOL/photos/a.1521463861515726.1073741828.1515871602074952/2049225658739541/?type=3&theater
Photo Credit: http://www.quickmeme.com/p/3w26jo
VIDEO PRESENTATION
Media Minute Introduction: What is
media anyway?
YouTube Channel: MediaSmarts
Date Uploaded: Oct. 17, 2013
https://www.youtube.com/watch?v=bBP_kswrtrw
How is communication affected by media
and information?
MEDIA Communication INFORMATION
 Communication  data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
 knowledge of
specific events or
situations
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/
 How do you use Facebook as
a tool or medium for
communication?
 How did Facebook affect or
change the way we
communicate with other
people?
 How did Facebook affect
the quantity and quality of
information available to
people? Is it a good thing
or bad thing?
SOMETHING TO THINK ABOUT!
“The speed of communications is wondrous
to behold. It is also true that speed can
multiply the distribution of information that
we know to be untrue.”
Edward R. Murrow
(April 25, 1908 – April 27, 1965), American broadcast journalist.
Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html
TERMS TO UNDERSTAND
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.
• The ability to recognize when information

Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.
• The ability to use digital technology,
Technology communication tools or networks to
(Digital) Literacy locate, evaluate, use, and create
information.
Source: MIL Curriculum for Teachers by UNESCO, 2011
FORMATIVE ASSESSMENT: 3 Circle Venn Diagram
Media Literacy
Technology
Information
(Digital)
Literacy
Literacy
VIDEO PRESENTATION
Guide Questions
1. What are the basic components of Media and
Information Literacy?
2. What is Media Literacy? Information Literacy?
Digital literacy?
3. How are these literacies connected or related to
each other?
VIDEO PRESENTATION
Introduction to Media and Information Literacy

YouTube Channel: Arniel Ping
Retrieved October 26, 2016 from
https://www.youtube.com/watch?v=b-Y6LRIppU4
CLASS DISCUSSION
Guide Questions
1. What are the basic components of Media and
Information Literacy?
2. What is Media Literacy? Information Literacy?
Digital literacy?
3. How are these literacies connected or related to
each other?
What is
Media and
Information
Literacy?
Created by Mr. Arniel Ping using Meme Generator: imgflip

What is
Media and
Information
Literacy?

FORMATIVE ASSESSMENT:
Analyze and explain this illustration.
DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION
RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION
LOOK FOR LOOK FOR

INFORMATION INFORMATION
Media and Information
Literacy (MIL)
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-long
learning skills for socializing and
becoming active citizens
Source: MIL Policy and Strategy Guidelines by UNESCO, 2013
Core Subject Title:
Core Subject Description:
The course introduces the learners to basic
understanding of media and information as
channels of communication and tools for the
development of individuals and societies. It also
aims to develop students to be creative and
critical thinkers as well as responsible users and
competent producers of media and information.
Media And Information Literacy (MIL) Curriculum Guide By DepEd
The K to 12 Toolkit (2012) by DepEd
Source: http://www.gov.ph/downloads/2012/201209-K-to-12-Toolkit.pdf
FORMATIVE
ASSESSMENT:
Recitation

REFERENCES
 Media and Information Literacy Curriculum Guide by
DepEd
 Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
 UNESCO Media and Information Literacy Curriculum for
Teachers
 http://communicationtheory.org/category/communicati
on-models/page/2/
REFERENCES
 http://communicationtheory.org/types-of-communication/
 http://www.unesco.org/new/en/communication-and-
information/media-development/media-literacy/mil-as-
composite-concept/
 http://unesdoc.unesco.org/images/0022/002246/224655e.
pdf
 http://www.unescobkk.org/fileadmin/user_upload/ict/Wor
kshops/RDTC_15ch/S6D3-Ramon.pdf

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MEDIA AND INFORMATION LITERACY (MIL)

INTRODUCTION TO MEDIA AND

C. Similarities and Differences of Media Literacy,

the exchange of information and the

Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/

Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html

Who Says What In Which To Whom With what

Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/

Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

Photo Credit: http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/

• The ability to recognize when information

Introduction to Media and Information Literacy

Created by Mr. Arniel Ping using Meme Generator: imgflip

Created by Mr. Arniel Ping using Meme Generator: imgflip

LOOK FOR LOOK FOR

Created by Mr. Arniel Ping using Meme Generator: imgflip

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