Accenture b2b

About the Company
• Accenture plc is a multinational professional services company that

provides services in strategy, consulting, digital, technology and
operations.
• A Fortune Global 500 company, it has been incorporated in Dublin,
Ireland, since 1 September 2009. In 2018, the company reported net
revenues of $39.6 billion, with more than 459,000 employees serving
clients in more than 200 cities in 120 countries.
• In 2015, the company had about 150,000 employees in India, about
48,000 in the US, and about 50,000 in the Philippines. Accenture's
current clients include 95 of the Fortune Global 100 and more than
three-quarters of the Fortune Global 500.
• Accenture's clients include 89 of the Fortune Global 100 and more
than three-quarters of the Fortune Global 500.Accenture is organized
into 5 industry groups known as 'operating units': which are further
subdivided into 19 industry groups.
• Accenture is a very matrixed organization. Another way to look at the
business is by their four 'growth platforms' which reflect the kinds of
services they offer:
I. Strategy [including business strategy, operational strategy & IT strategy]
II. Digital [digital marketing, analytics, big data, mobile computing, etc.]
III. Technology [systems integration, technology consulting, IT outsourcing]
IV. Operations [industry specific consulting, and functional outsourcing -
such as for HR, procurement, finance, etc.]
Types of outsourcing in Accenture
Types of
Outsourcing
Done
Business
Infrastructure
process
outsourcing
Infrastructure Outsourcing
• IT infrastructure is a significant factor for every enterprise in today’s
business environment. Enterprises mainly aim at responsive IT infra
structure, flexibility, security , all at lower costs so that they hold
relatively good position in the market.
Types of Infrastructure Outsourcing :-

• Service desk outsourcing—Reduce risk through multi-site support and
introduce remote or self-service capabilities to cut help desk costs by
30 percent to 50 percent.
• Workplace outsourcing—Provide a more secure, stable environment
that can reduce total cost of IT ownership up to 40 percent.
• Data center outsourcing—Reduce complexity, improve utilization,
mitigate risks associated with staff turnover and reduce data center
operating costs by 15 percent to 25 percent.
• Network outsourcing—Establish a more secure and robust network
infrastructure, minimize network downtime and reduce network
operating costs 10 percent to 20 percent.
• Managed Security Operations—Comprehensive tools including
identity management, intrusion and firewall protection and end-user
device and messaging security.
• IT spending management—Lower hardware and software costs,
reduce telecommunications expenses by up to 20 percent and curb
exposure to software license audit penalties by up to 80 percent.
• Cross-functional Service—A business-led, service-oriented approach
to IT management that reduce the need for manual interaction and
enable the platform to react on demand to requests.
• Infrastructure capacity services—Highly skilled professionals to
bolster capacity or provide specialized capabilities.
Business Process Outsourcing
• Finance and Accounting

• Marketing
• Sourcing and Procurement
• Supply Chain
BPO •
•
Human Resource
Health
• Insurance
• Network
• Utilities
Strategies used by Accenture
• 1. BCG Lattice in the Showcasing methodology of Accenture: As the
organization works in 5 specialty units/portions to be specific interchanges,
Media and innovation, budgetary administrations, Wellbeing and open
administration, Items and Assets taking into account the differentiated needs of
the particular business under every one of these 5 business sections. Out of these
correspondences, Media and innovation, Items and Wellbeing and open
administration are Stars in the BCG lattice while other two are question marks in
the BCG framework.
• 2. Distribution procedure in the Showcasing technique of Accenture: Worth

conveyance framework is the key differentiator of Accenture which help the
brand in creating adaptable and standard procedures in order to convey the
administrations in a savvy way and the one underscoring on quality and
efficiency. (Worth conveyance is the way where you structure your items with the
end goal that it gives greatest incentive to the client utilizing it.)
• 3. Competitive examination in the Promoting procedure of Accenture: It works in exceedingly
focused and quickly changing business sector where an assortment of organizations little, huge
MNCs, Government associations, re-appropriating firms and different contenders on one or other
market factor. As the organization have different Forbes worldwide 2000 customers so it contends
with different organizations like CSC, As the organization have different Forbes worldwide 2000
customers so it rivals different organizations like CSC, IBM, Microsoft and so on.
• 4. Market examination in the Advertising methodology of Accenture: Developing markets are

the business sectors from where the assets are sourced in the greater part of the business
fragments in which Accenture works anyway created countries contribute a noteworthy portion
of income. Creating economies are assuming significant job in controlling working expense in an
unstable market influenced by elements, for example, government guidelines, political security,
work cost, rivalry between the opponent organizations, and so forth.
• 5. Customer examination in the Advertising system of Accenture: MNCs, government

associations and different foundations in shifted industry and so forth are the Client gatherings of
Accenture. As the organization manages countless contributions, its client gathering shifts
appropriately dependent on the sort of the administrations offered to the predefined business
player.
Problems in existing marketing strategy
• Technological transformation: Technology transformations are increasing at a
fast pace for which Businesses find it difficult to cope with the various strategies.
• 20 years back, company strategies had to reviewed every 10 years, but off lately, it
has to be done every 2-3 years so that they can maintain the curve. In this manner,
the Company's clients too have to cope with the company's strategies to bring in
fresh talent and a future into building new strategies.Accenture believes in hiring
new talents to keep their propositions fresh and ready before time. By helping
clients prioritize the strategies, they can deliver real strategical value against the
backdrop of constant transformation.
• Personalization: During the release of Accenture's 13th annual Accenture strategy Global
Consumer Pulse Research Report, it was found that 41% consumers switched companies due to
lack of trust and personalization. This costed the company $756 billion. Also, 43% of US
consumers make purchases when they feel a sense of belongingness towards the companies.
Hence, another problem that was faced by the clients of Accenture.
Solution: It was later understood that Technology helps in giving a sense of personalization towards
the Company. Businesses must pay close attention to the user experience and who they partner with
for digital marketing, as some platforms are more trusted by consumers than others. Companies must
maintain consumer privacy by being open about what data is being collected and how is it being
used. Providing Consumer privacy policy goes a long way in bolstering consumer trust and providing
a sense of personalization.
Recommended strategy
• Transnational Strategy: seeks a middle ground between a
multidomestic strategy and a global strategy. Such a firm tries to
balance the desire for efficiency with the need to adjust to local
preferences within various countries.
• Eg; they could not cope with technology changes increasing at a fast
pace for which Businesses find it difficult with the various strategies.
Outsourcing with IT firms
• Globally leading outsourcing industry, Accenture, has been facing
difficulty in the pacing competitions because of lower prices and
advancements of technology such as chat bots and Artificial
intelligences. To be in market, Accenture has fortified its capabilities
by adding new robotic process automation. The revenue growth that
is being studied has been said to grow to $18.5 billion by 2024.
Accenture offers services across application management,
infrastructure, and business processes to various sectors like banking,
energy, health & Insurance etc. In the last 4 years, the outsourcing
revenues have grown from $13.2 billion in 2013 to $16.1 billion in
2017.
• The main driver to growing outsourcing revenues are the new
contract signings which have grown to $17.6 billion in fiscal
2017.Lately, there has been a decline in the official signings because
of the lack of AI’s and chatbots. Although, it has been studied that,
they help in increasing the profitability as well as productivity of
outsourced work and hence, Accenture has taken up proactive steps
to implement RPA capabilities. As a result of this, it has been
observed that there has been a 9% growth in the outsourcing orders
in the FY 2017. With the new technology implementation, it has
predicted a growth of $25.8 billion by 2024 and a 15% raise in the
Accenture stock.
Accenture Links with other businesses
• HP:
Accenture has collaborated with Hewlett-Packard for more than 20
years to deliver strategic solutions to joint clients across a broad
range of industries, and have created the Accenture Innovation
Centre for HP. Located in Tampa, Florida, the Accenture Innovation
Center for HP is part of the Accenture Global Delivery Network. The
development and demonstration environments are enabled on a fully
integrated technology platform that includes the latest releases of HP
software and hardware
• Cisco:
“Creating the fast path to digital transformation, with network-enabled,
process-driven solutions.” With a relationship spanning over 20 years, the
combination of Accenture’s deep industry experience with Cisco’s
networking expertise is just the solution needed to fast-track your digital
transformation.
• Amazon:
Accenture’s alliance with Amazon forms the Accenture AWS Business Group
(AABG), which consists of 5000+ AWS-trained technologies, 3000+
professionals with AWS certifications, 15+ AWS-certified companies.
• Siemens:
• Why is Accenture and Siemens PLM Software a powerful alliance?
PRION group, acquired by Accenture in 2013, has worked closely with
Siemens since 1998. The acquisition has strengthened Accenture’s position
as one of the leading global Consulting & Systems Integration Alliance
Partners for Siemens PLM Software.

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About the Company

• Accenture plc is a multinational professional services company that

Types of Infrastructure Outsourcing :-

• Finance and Accounting

• 2. Distribution procedure in the Showcasing technique of Accenture: Worth

• 4. Market examination in the Advertising methodology of Accenture: Developing markets are

• 5. Customer examination in the Advertising system of Accenture: MNCs, government

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