Tinplate Company of India

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TINPLATE COMPANY OF INDIA: NEED FOR A CONCEPTUAL FOCUS

Tinplate Company of India


‡ Tinplate Company of India is a leading manufacturer of tin packaging for food and beverage products and batteries ‡ Changes in government policy on importing materials, new types of packaging products and customer dissatisfaction present challenges for the company

current market strategy


‡ The company must decide whether to continue with its current market strategy

Compete with Foreign Companies


Issues ‡ Foreign companies have higher customer satisfaction on product parameter. ‡ Non food segment customer buying centers believe that TCIL was not capable of responding to the changing and sensitive needs of the customer. ‡ High service expectations of the high-end market which has a more favorable perception of foreign companies. Strategy‡ Improve the quality by adherence to industry standards, focus on product specification and speed of flexibility to deliver the specification when needed. ‡ Improve the quality perception by promotion- Target the Influencer of the high end customer buying center- R&D, Packaging, Quality Control Department

Other strategic opportunities based on organizational buying behaviours

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