Tinplate company of india is a leading manufacturer of tin packaging for food and beverage products and batteries. Government policy on importing materials, new types of packaging products and customer dissatisfaction present challenges for the company current market strategy. Strategy Improve the quality by adherence to industry standards, focus on product specification and speed to deliver the specification when needed.
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Tinplate company of india is a leading manufacturer of tin packaging for food and beverage products and batteries. Government policy on importing materials, new types of packaging products and customer dissatisfaction present challenges for the company current market strategy. Strategy Improve the quality by adherence to industry standards, focus on product specification and speed to deliver the specification when needed.
Tinplate company of india is a leading manufacturer of tin packaging for food and beverage products and batteries. Government policy on importing materials, new types of packaging products and customer dissatisfaction present challenges for the company current market strategy. Strategy Improve the quality by adherence to industry standards, focus on product specification and speed to deliver the specification when needed.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
Tinplate company of india is a leading manufacturer of tin packaging for food and beverage products and batteries. Government policy on importing materials, new types of packaging products and customer dissatisfaction present challenges for the company current market strategy. Strategy Improve the quality by adherence to industry standards, focus on product specification and speed to deliver the specification when needed.
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as PPTX, PDF, TXT or read online from Scribd
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TINPLATE COMPANY OF INDIA: NEED FOR A CONCEPTUAL FOCUS
Tinplate Company of India
Tinplate Company of India is a leading manufacturer of tin packaging for food and beverage products and batteries Changes in government policy on importing materials, new types of packaging products and customer dissatisfaction present challenges for the company
current market strategy
The company must decide whether to continue with its current market strategy
Compete with Foreign Companies
Issues Foreign companies have higher customer satisfaction on product parameter. Non food segment customer buying centers believe that TCIL was not capable of responding to the changing and sensitive needs of the customer. High service expectations of the high-end market which has a more favorable perception of foreign companies. Strategy Improve the quality by adherence to industry standards, focus on product specification and speed of flexibility to deliver the specification when needed. Improve the quality perception by promotion- Target the Influencer of the high end customer buying center- R&D, Packaging, Quality Control Department
Other strategic opportunities based on organizational buying behaviours