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    7 Days Company: "Without Ice-Cream, There Would Be Darkness and Chaos"

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    Tran Son
    7 Days Company produces natural and healthy ice cream flavors using ingredients from their farm in Vietnam. They offer 150g, 500g, and 1L sizes in boxes as well as 100g cones. Flavors include pumpkin-orange, tomato-cherry, cucumber-lime sorbet, beetroot-strawberry, carrot-sherbet, spinach-banana, and chocolate-chilli. Their marketing strategy targets all ages and focuses initially on the Vietnamese market before expanding to Southeast Asia and overseas through subsidiaries. Promotions include discounts for groups of 7 and families as well as a lottery on ice cream covers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    7 Days Company: "Without Ice-Cream, There Would Be Darkness and Chaos"

    Uploaded by

    Tran Son
    78 views15 pages
    7 Days Company produces natural and healthy ice cream flavors using ingredients from their farm in Vietnam. They offer 150g, 500g, and 1L sizes in boxes as well as 100g cones. Flavors include pumpkin-orange, tomato-cherry, cucumber-lime sorbet, beetroot-strawberry, carrot-sherbet, spinach-banana, and chocolate-chilli. Their marketing strategy targets all ages and focuses initially on the Vietnamese market before expanding to Southeast Asia and overseas through subsidiaries. Promotions include discounts for groups of 7 and families as well as a lottery on ice cream covers.

    Original Description:

    ICE CREAM PRODUCT MARKETING

    Original Title

    Ice Cream

    Copyright

    © © All Rights Reserved

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    7 Days Company produces natural and healthy ice cream flavors using ingredients from their farm in Vietnam. They offer 150g, 500g, and 1L sizes in boxes as well as 100g cones. Flavors include pumpkin-orange, tomato-cherry, cucumber-lime sorbet, beetroot-strawberry, carrot-sherbet, spinach-banana, and chocolate-chilli. Their marketing strategy targets all ages and focuses initially on the Vietnamese market before expanding to Southeast Asia and overseas through subsidiaries. Promotions include discounts for groups of 7 and families as well as a lottery on ice cream covers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    78 views15 pages

    7 Days Company: "Without Ice-Cream, There Would Be Darkness and Chaos"

    Uploaded by

    Tran Son
    7 Days Company produces natural and healthy ice cream flavors using ingredients from their farm in Vietnam. They offer 150g, 500g, and 1L sizes in boxes as well as 100g cones. Flavors include pumpkin-orange, tomato-cherry, cucumber-lime sorbet, beetroot-strawberry, carrot-sherbet, spinach-banana, and chocolate-chilli. Their marketing strategy targets all ages and focuses initially on the Vietnamese market before expanding to Southeast Asia and overseas through subsidiaries. Promotions include discounts for groups of 7 and families as well as a lottery on ice cream covers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15
    At a glance
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    The document describes a company called 7 Days that produces different flavors of ice cream and their marketing strategies.

    Flavors like pumpkin and orange, tomato and cherry, cucumber and lime sorbet, beetroot and strawberry, carrot and sweet sherbet, spinach and banana, and chocolate with chilli are described.

    Marketing strategies mentioned include promotions like discounts and gifts for groups of people and a lucky 7 rewards program, as well as advertising on mass media and the internet.

    ICE CREAM

    FOR 7 DAYS

    “Without ice-cream, there


    would be darkness and chaos”
    Don Kardong, american
    runner. 7 Days
    Company
    ABOUT US
    7 DAYS COMPANY

    Product Manager
    Ekaterina (Kachia)
    Marketing Manager
    Tran Duc Son
    Advertising Manager
    Ngo Thi Lan

    02
    7 DAYS ICE-CREAMS
    7 FOR 7, EAT IT EVERYDAY!

    NATURAL HEALTHY
    INGREDIENTS Because it is natural, it is also very
    We have a vegetable farm in Lam Dong, healthy!
    Da Lat, some vegetables and fruits we
    import

    FOR EVERYONE VARIATIONS CHOICE


    Everyone can enjoy our ice-cream, great Cone and boxes: 150 gr; 500 gr and 1 liter.
    and small, from young to old!

    03
    PUMPKIN AND ORANGE

    FEATURES PRICE
    This ice-cream has a - BOX 150G: 50.000 VND
    beautiful orange color, - BOX 500G: 200.000 VND
    the main ingredient is
    - BOX 1LITER: 450.000 VND
    a pumpkin. It made
    with sweet orange - CONE: 100G: 35.000 VND
    syrup and cream.

    04
    TOMATO AND CHERRY

    FEATURES PRICE
    This taste is turns out - BOX 150G: 70.000 VND
    by mixture of two
    different ingredients: - BOX 500G: 250.000 VND
    imported rose sweet
    tomatoes and delightful - BOX 1LITER: 500.000 VND
    sunny cherries from
    Argentina! That is - CONE: 100G: 40.000 VND
    fantastic!

    05
    CUCUMBER AND LIME SORBET

    FEATURES PRICE
    The very popular - BOX 150G: 50.000 VND
    flavor, for healthy
    people with healthy - BOX 500G: 200.000 VND
    lifestyles. It is very low - BOX 1LITER: 450.000 VND
    calorie product.
    - CONE: 100G: 35.000 VND
    However, it is so
    delicious!

    06
    BEETROOT AND STRAWBERRY

    FEATURES PRICE
    This is also the healthy
    product with very popular - BOX 150G: 50.000 VND
    vegetable in this summer:
    beetroot. We mix them with - BOX 500G: 200.000 VND
    strawberry so that is very
    good choice for mothers who - BOX 1LITER: 450.000 VND
    want to get kids to eat
    vegetables because some kids
    hate to eat them.
    - CONE: 100G: 35.000 VND

    07
    CARROT AND SWEET SHERBET

    FEATURES PRICE
    We created this flavor - BOX 150G: 40.000 VND
    for busy people who - BOX 500G: 170.000 VND
    don’t have a lot of
    time for lunch, - BOX 1LITER: 400.000 VND
    because it can replace - CONE: 100G: 30.000 VND
    a full meal.

    08
    SPINACH AND BANANA

    FEATURES PRICE
    This flavor is the - BOX 150G: 50.000 VND
    mixture of spinach and
    banana, vegetable and - BOX 500G: 200.000 VND
    fruit. And it is also very - BOX 1LITER: 450.000 VND
    popular among people
    who prefer to taste - CONE: 100G: 35.000 VND
    something new one!

    09
    CHOCOLATE WITH CHILLI

    FEATURES PRICE
    This flavor was - BOX 150G: 50.000 VND
    designed to attract - BOX 500G: 200.000 VND
    someone likes to taste
    unusual and strange - BOX 1LITER: 450.000 VND
    things. It is very - CONE: 100G: 35.000 VND
    extraordinary!

    01
    0
    DIVIDER
    Your Subtitle Here

    01
    1
    MARKETING STRATEGY
    7 DAYS ICE CREAMS

    TARGET MARKET MARKET ADVERTISING & PROMOTION


    Every one in every ages. Focus on the first market in Advertising with atractive and
    Ice creams for every one Vietnam interesting contents on mass
    Firstly, in wholesale media, internet.
    Then retailer Promotion 7 for 7 for 7 get 7 t-
    shirts
    Open subsidiaries oversea
    Anyone purchases 7 ice creams up
    Stores in crowded street would get a discount of 7%
    Family of 7 would get 7 t-shirts
    and 7% discount.

    01
    2
    TARGET MARKET

    13
    PROMOTIONS
    7

    7 FOR 7 FOR 7 Lucky 7


    Discounts & gifts Rewards
    - Group of 7 will get T-shirts for each - Lottery in the ice cream cover with high rewards
    - Family of 4 people up will get 7% discount such as: get 7 ice cream free, number 7 in 7gram
    gold.
    - Family of 7 people up will get T-shirts for each
    and get 7% discount

    14
    MARKET GROWTH STRATEGY

    VIETNAM SOUTHEAST ASIA SUBSIDIARIES OVERSEA


    The 1st Step The 2nd Step The 3rd Step

    • The first market • Subsidiaries • Subsidiaries


    • Wholesale • Wholesale • Wholesale
    • Corporate with Supermarkets, • Corporate with Supermarkets, • Corporate with Supermarkets,
    Market hall, Store. Market hall, Store. Market hall, Store.
    • Retail • Retail • Retail
    • Valuation Brand

    15

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