Scribd Logo
Upload

Welcome to Scribd!

  • 536 views

    Nonstop Yacht

    Uploaded by

    Anupam Kumar Majhi
    NonStop Yacht S.L. is an online retailer for the mega-yacht industry that saw success in its first year but struggled in its second year. The company was founded to provide instant access to product information online but lacks direct customer interactions. While the mega-yacht industry is sizable, NonStop Yacht's overambitious sales forecasts and lack of brand recognition have contributed to poor financial performance. One option to improve performance is expanding through physical locations to attract more walk-in customers in addition to online sales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Nonstop Yacht

    Uploaded by

    Anupam Kumar Majhi
    536 views7 pages
    NonStop Yacht S.L. is an online retailer for the mega-yacht industry that saw success in its first year but struggled in its second year. The company was founded to provide instant access to product information online but lacks direct customer interactions. While the mega-yacht industry is sizable, NonStop Yacht's overambitious sales forecasts and lack of brand recognition have contributed to poor financial performance. One option to improve performance is expanding through physical locations to attract more walk-in customers in addition to online sales.

    Original Description:

    Nonstop Yacht

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    NonStop Yacht S.L. is an online retailer for the mega-yacht industry that saw success in its first year but struggled in its second year. The company was founded to provide instant access to product information online but lacks direct customer interactions. While the mega-yacht industry is sizable, NonStop Yacht's overambitious sales forecasts and lack of brand recognition have contributed to poor financial performance. One option to improve performance is expanding through physical locations to attract more walk-in customers in addition to online sales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    536 views7 pages

    Nonstop Yacht

    Uploaded by

    Anupam Kumar Majhi
    NonStop Yacht S.L. is an online retailer for the mega-yacht industry that saw success in its first year but struggled in its second year. The company was founded to provide instant access to product information online but lacks direct customer interactions. While the mega-yacht industry is sizable, NonStop Yacht's overambitious sales forecasts and lack of brand recognition have contributed to poor financial performance. One option to improve performance is expanding through physical locations to attract more walk-in customers in addition to online sales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    NONSTOP YACHT, S.L.

    Group 1
    SAJV Case Presentation

    CASE BACKGROUND

    NonStop Yacht S.L. is a Web site that provides instantaneous access to current product
    information to the mega-yacht industry.
    NSY sells products from suppliers world wide arranging for local delivery whenever possible,
    as well as provide information and act as an independent method of information exchange
    between similar service/product providers.
    Founded by Paul Metcalf and based in Barcelona Spain NSY was originally launched solely
    as an internet business.
    1st year operations achieved sales of US$200000 whereas 2 nd year operations fell below the
    expectations and struggling for breakeven results.
    Mega-Yacht industry estimated at US$1035 million($383 from new builds and $652 from repair
    business)

    PROBLEM STATEMENT
    Financial results were poor(Sales and Profits for 2 nd year not meeting expectations)
    Success with this business model is proving elusive and investors are growing restless as
    performance continues to fall short of the business plan.

    EXTERNAL ANALYSIS

    Economic activity in the mega yacht industry was estimated at $1,035 million world wide of
    which $383 million was attributed to new builds and the remaining $652 million attributed to the
    maintenance, refitting, and repair sectors.

    Economic impacts of the mega yacht industry included purchases of goods and services, as well
    as maintenance, repairs, refittings and docking fees from local marinas and boatyards

    INTERNAL ANALYSIS - SWOT


    Strengths

    Weaknesses

    One stop shop for information and instant access to parts and
    services
    High potential for growth
    Ease of providing access to
    specialty and rare parts
    Large network of suppliers
    Efficient buying and shipping process
    Opportunities

    Low direct/walkin customer base


    Sales forecast set too high
    Failure to achieve projected breakeven
    Low cash flow
    No brand recognition
    Unattractive website
    Threats

    Investors may pull out if expectations arent met


    Competition may obtain majority of direct/walkin
    Consolidation with Palmer Johnson or National Marine
    customer base
    Growth through repair and refit yards and E-Commerce competition intensity could increase
    dealing direct to yachts
    Expenses incurred when
    Marketing to customers directly providing a opening new stores
    higher profit margin
    Vertical integration by major yacht builders into the market
    Marketing strategy to build image and knowledge of
    Increase in standardization and
    website for customers
    consolidation of suppliers

    POTENTIAL CAUSES FOR POOR


    PERFORMANCE
    By focusing on the web/online customers leaves the direct/walk-in customers available to the
    competition
    There are not available locations to gain a sufficient direct/walk-in customer base

    OPTION 3 ORGANIC GROWTH THROUGH


    OPENING MULTIPLE LOCATIONS
    The company will have a good exposure
    This would generate more walk in traffics for the company.
    More small offices of Non-Stop Yacht in each port where sales happen will possibly generate more sales for
    them.
    This will also make yacht crews familiar with the company.

    You might also like