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    Mini Case On Ryanair Limited (Ryaay)

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    Trah Bulan
    Ryanair's website could be improved in the following ways: 1. Enhance the content quality, engagement, and visual design by incorporating more high-quality photos, videos, and infographics. 2. Improve the main menu to be well-organized, visible, and simple for visitors to easily find what they need. 3. Ensure the website is regularly updated, mobile-friendly, uses interesting themes to attract visitors, and allows for feedback. Some key strengths of Ryanair include its low prices enabled by subsidies and discounts, effective management, and rapid growth. However, weaknesses include a lack of customer loyalty, poor human resource policies, decreasing profits in 2014, and only offering one

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Mini Case On Ryanair Limited (Ryaay)

    Uploaded by

    Trah Bulan
    2K views5 pages
    Ryanair's website could be improved in the following ways: 1. Enhance the content quality, engagement, and visual design by incorporating more high-quality photos, videos, and infographics. 2. Improve the main menu to be well-organized, visible, and simple for visitors to easily find what they need. 3. Ensure the website is regularly updated, mobile-friendly, uses interesting themes to attract visitors, and allows for feedback. Some key strengths of Ryanair include its low prices enabled by subsidies and discounts, effective management, and rapid growth. However, weaknesses include a lack of customer loyalty, poor human resource policies, decreasing profits in 2014, and only offering one

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    Ryanair Limited about Strategic Management Chapter 1

    Original Title

    Mini Case on Ryanair Limited (Ryaay)

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    Ryanair's website could be improved in the following ways: 1. Enhance the content quality, engagement, and visual design by incorporating more high-quality photos, videos, and infographics. 2. Improve the main menu to be well-organized, visible, and simple for visitors to easily find what they need. 3. Ensure the website is regularly updated, mobile-friendly, uses interesting themes to attract visitors, and allows for feedback. Some key strengths of Ryanair include its low prices enabled by subsidies and discounts, effective management, and rapid growth. However, weaknesses include a lack of customer loyalty, poor human resource policies, decreasing profits in 2014, and only offering one

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    2K views5 pages

    Mini Case On Ryanair Limited (Ryaay)

    Uploaded by

    Trah Bulan
    Ryanair's website could be improved in the following ways: 1. Enhance the content quality, engagement, and visual design by incorporating more high-quality photos, videos, and infographics. 2. Improve the main menu to be well-organized, visible, and simple for visitors to easily find what they need. 3. Ensure the website is regularly updated, mobile-friendly, uses interesting themes to attract visitors, and allows for feedback. Some key strengths of Ryanair include its low prices enabled by subsidies and discounts, effective management, and rapid growth. However, weaknesses include a lack of customer loyalty, poor human resource policies, decreasing profits in 2014, and only offering one

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 5

    MINI CASE ON RYANAIR LIMITED (RYAAY)

    MINI CASE ON RYANAIR LIMITED (RYAAY)

    PRENSENTOR

    1. FARZANA BINTI SHARI


    2. NURSYIFA BINTI MOHD NAJIB
    3. NURUL FARZANA BINTI ROHAIZAR
    4. NURUL ATHIRAH BINTI KAMARULAZMAN
    1. Visit Ryanair’s website. Compare its website with one of its competitor, like Spirit Air, and give recommendations on how
    Ryanair can utilize its website as a strategic marketing tool to enhance its competitiveness. How can it improve the website
    to function more effectively and enhance the company’s efficiency in serving its potential customers?

    Ryanair website Spirit Air website


     Make
    Makethe thecontent
    contenthighhighquality
    qualitywith
    withthe theright
    rightterms
    termswhich
    whichinclude
    includethetheright
    rightlengths
    lengthsand
    andright
    elements that is right
    right elements that isreading level oflevel
    right reading the audience.
    of the audience.
     Engage
    Engagethe thevisitors
    visitorswith
    withvisual
    visualthatthatcancangrabgrabaudience’s
    audience’sattention.
    attention.Engage
    Engagemore morephotos,
    photos,
    videos
    videosand andinfo
    infographics.
    graphics.
     Incorporate
    Incorporatemore morevisuals
    visualsintointothe
    thepagepagelayout
    layoutasaspartpartofofa agrid
    gridcontent.
    content.
     Use
    Usebanners
    bannersasasa agreat
    greatwaywaytotocapture
    capturethe theeye
    eyeandandaddaddvisual
    visualcohesiveness.
    cohesiveness.
     Enhance
    Enhancethe themain
    mainmenu
    menusosothat thatit itwill
    willbebewell-organized,
    well-organized,visible visibleand
    andasassimple
    simpleasaspossible
    sopossible
    that visitors canvisitors
    so that easily can
    findeasily
    what theyfind need.
    what they need.
     The
    Thecontents
    contentsmust mustbebeupdated
    updatedregularly.
    regularly.
     Make
    Makeit itmobile
    mobilefriendly
    friendlywebsite.
    website.
     Use
    Useinteresting
    interestingthemethemethatthatcan
    canattract
    attractpeople
    peoplesee seethe
    thewebsites
    websites
     Display
    Displaythe thefavorites
    favoritesororrecommended
    recommendedthings thingsininthethewebsites
    websitestotoattract
    attractpeople
    peopletotosee
    seelike
    like
    offer
    offerororthat
    thatalways
    alwayssee seebybythe
    thevisitors
    visitors
     Add
    Addfeedback
    feedbackcolumn
    columntotoknowknowthe thecomplain
    complainfrom fromthethevisitors
    visitors
     Personalize
    Personalizethe theoffers
    offersgiven
    given
     Make
    Makecalls-to-action
    calls-to-actionprominent
    prominentsosovisitorsvisitorscancaneasily
    easilycall
    callif ifthem
    themneed
    needhelp
    help
    2. Can you identify any strengths and weaknesses of Ryanair based on information provided in the case and the data given
    in the table above?

    Strengths Weaknesses
    Low price enabled by No customer loyalty
    government subsidies and
    airport discounts
    Effective CEO, management Poor human resource
    team and chairman management policy
    The airline growing rapidly Technology impact on cabin
    service and system
    Increase in operating revenue Decrease in operating income
    and profit in 2014
    Monitoring of the plan One class

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