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(1) Introduction
The Toyota Way is an ideal, a standard and a guiding
beacon for the people of the global Toyota organization.

The Toyota Way is based on the guiding principles of

Toyota. These principles define the mission of Toyota
as a corporation and the values the company delivers.

The Toyota Way defines how people of Toyota

perform and behave in order to deliver these values.

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(1) Introduction (cont.)

The concepts that make up the Toyota Way transcend

language and nationality, finding application in every
land and society.

The Toyota Way is supported by two main pillars.

Continuous Improvement and Respect for People.

All Toyota team members, at every level, are expected to

use these two values in their daily work and interactions.

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(1) Introduction: summary
Toyota Way values reflect the Business logic of a
successful company.
Toyota Way values are not Japanese values, but
corporate TOYOTA values
These values have been identified as the success-
factors for people to behave day after day.
They should not be considered as isolated elements
(they form a whole).

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(2) Two pillars, Five values
Challenge
Challenge
We
We form
form aa long-term
long-term vision,
vision, meeting
meeting challenges
challenges with
with courage
courage and
and
creativity
creativity to
to realize
realize our
our dreams
dreams
Kaizen
Kaizen
Continuous We
We improve
improve our
our business
business operations
operations continuously,
continuously, always
always driving
driving for
for
Improvement innovation
innovation and
and evolution
evolution
Genchi
Genchi Genbutsu
Genbutsu
We
We practice
practice Genchi
Genchi Genbutsu...
Genbutsu... go
go to
to the
the source
source toto find
find the
the facts
facts to
to make
make
correct
correct decisions,
decisions, build
build consensus
consensus and
and achieve
achieve goals
goals at
at our
our best
best speed.
speed.

Respect
Respect
Respect for We
We respect
respect others,
others, make
make every
every effort
effort to
to understand
understand each
each other,
other, take
take
People responsibility
responsibility and
and do
do our
our best
best to
to build
build mutual
mutual trust.
trust.
Teamwork
Teamwork
We
We stimulate
stimulate personal
personal and
and professional
professional growth,
growth, share
share the
the
opportunities
opportunities of
of development
development and
and maximise
maximise individual
individual and
and team
team
performance.
performance.

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Continuous improvement:
1) Challenge

We form a long-term vision, meeting challenges with

courage and creativity to realize our dreams.

a) Creating value through manufacturing and delivery of

products and services
b) Spirit of challenge
c) Long-range perspective
d) Thorough consideration in decision-making

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 1) Challenge: detail

a) Creating value through manufacturing and delivery of

products and services

b) Spirit of challenge
Spirit of challenge; a drive for progress
A sense of self-respect and self-reliance,
and the acceptance of responsibility
The acceptance of competition

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 1) Challenge: detail

c) Long-range perspective
Foresight and long-range projection
Long-term planning based on facts and realistic view

d) Thorough consideration in decision-making

Focus on concrete proof / exhaustive due diligence
Risk taking
Prioritization
Total Optimization

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Continuous improvement:
2) Kaizen

We improve our business operations continuously,

always driving for innovation and evolution.

a) Kaizen mind and innovative thinking

b) Building lean systems and structure
c) Promoting organisational learning

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2) Kaizen: detail
a) Kaizen mind and innovative thinking
Relentless efforts for continuous improvement
Individual creativity & innovation/Benchmarking
Search for breakthroughs/Elimination of taboos

b) Building lean systems and structure

Pursuit of profit based on cost reduction

Elimination of no value added activities, unevenness, jobs
beyond capability
Regard for next processes/Just in Time
Revealing Problems/Jidoka

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2) Kaizen: detail

c) Promoting organisational learning

Shared understanding of conditions

Learning from mistakes
Standardization Leveraged transfer and establishment of success

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Continuous improvement:
3) Genchi Genbutsu

We practice Genchi Genbutsu: go to the source to find

the facts, to make correct decisions, build consensus and
achieve goals at our best speed

a) Genchi Genbutsu
b) Effective consensus building
c) Commitment to achievement

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 3) Genchi Genbutsu: detail

a) Genchi Genbutsu
Grasp problems and analyze root causes
Thorough confirmation of facts
Early study

b) Effective consensus building

Emphasis on consensus
Sharing goals / Quantitative objectives
Emphasis on process

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 3) Genchi Genbutsu: detail

c) Commitment to achievement
Commitment to action / straightforwardness
Achievement in single thrust
Pursuit of complete achievement / constant problem solving

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Respect for People:
1) Respect

We respect others, make every effort to understand each

other, take responsibility and do our best to build mutual
trust.
a) Respect for stakeholders
b) Mutual trust and mutual responsibility
c) Sincere communication

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 1) Respect: detail

a) Respect for stakeholders

b) Mutual trust and mutual responsibility
c) Sincere communication
Openness and acceptance of differences
Fairness and willingness to listen
Self-expression, self-confidence, individual initiative
Accountability

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Respect for People:
2) Teamwork

We stimulate personal and professional growth, share

the opportunities of development and maximize individual
and team performance.

a) Commitment to education and development

b) Respect for the individual; realizing consolidated power
as a team

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 2) Teamwork: detail

a) Commitment to education and development

Team member development
Thoughtful leadership
Development through delegation

b) Respect for the individual; realizing consolidated power

as a team
Respect for humanity and creativity
Mutual contributions with emphasis on individual creativity
and teamwork

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(3) Conclusion

The Toyota Way

=>Key values to share for a common success

Challenge
Kaizen (continuous improvement)
Genchi Genbutsu (go and observe)
Respect
Teamwork

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