Kewirausahaan: Business Plan

Kewirausahaan
Business Plan
Prof. PURWANTO
Dept of Chemical Engineering
Fac of Engng Diponegoro University
2015
Business Opportunities
 Mengenali kebutuhan pasar

 Mengembangkan produk yang telah ada di
pasaran
 Memadukan bisnis-bisnis yang ada
 Mengenali kecenderungan (tren)
 Mengembangkan produk dari hal-hal sepele
 Mengembangkan asumsi-asumsi produk
baru
Sumber : Suharyadi et al. , Kewirausahaan, 2007

Choose Business Opportunities
 Tentukan besar yang hendak dicapai

 Buat Daftar Ide Usaha
 Nilai Kemampuan Pribadi
 Pilih Kriteria
 Mendapatkan saran dari pengusaha / mentor
 Nilai keadaan bisnis sekarang dan
mendatang melalui riset
 Tetapkan Pilihan
Choosing your business name
 Make sure you don’t bump into anybody else’s

name
 Don’t get hung up on the Internet domain
name
 Get a name you can use
wikipedia.com
Get a name you can use
 Is it easy to remember? To say? To spell?

Think of the names that work for you, in your
life–your favorite restaurants, stores, services
 Is it confusing? Does it sound like something
else?
 Is it cute, or possibly too cute? Cute names
can work well or poorly, depending on the
business and the target
5 Rules for Choosing a Business Name
How to Create a Winning Business Name
 A winning business name :

 has to be memorable – but easy to spell.
 needs a visual element.
 has to have positive connotation.
 needs to include information about what your
business does.
 has to be fairly short.
About.com
MEMULAI BISNIS
 Jenis Usaha : Produk .../ Jasa ....
 Nama Produk ...../ Jasa....
 Nama Perusahaan .....
 Bentuk Perusahaan .....(UD, CV, PT)
 Skala .... (kampung, ...global)
 Nama website .....
 Alamat e-mail ......
 Next : Business Plan

PELUANG BISNIS TEKNIK KIMIA
 PRODUK  JASA KONSULTAN

 Bahan-bahan Kimia  Rancang Bangun
 Bahan-bahan  Proses Industri
Makanan  Pengolahan Limbah
 Bahan Pakan  Maintenance
 Makanan minuman  Pelatihan
 Obat-obatan  Man Power
 Maintenance
 ......
http://www.akualita.com
Simple Business Plan Outline
1. Executive Summary
2. Company Description
3. Product or Service
4. Market Analysis
5. Strategy and Implementation
6. Web Plan Summary
7. Management Team
8. Financial Analysis
http://articles.bplans.com/writing-a-business-plan/
A-Standard-Business-Plan-Outline
1. Executive Summary:
 Write this last.
 It’s just a page or two of highlights.
2. Company Description:
 Legal establishment,
 history,
 start-up plans, etc.
3. Product or Service:
 Describe what you’re selling.
 Focus on customer benefits.
4.Market Analysis:
 You need to know your market,
 customer needs,
 where they are,
 how to reach them, etc.
5.Strategy and Implementation:

 Be specific.
 Include management responsibilities with dates and
budgets. Make sure you can track results.
 Webplan For e-commerce,

 include discussion of website,
 development costs,
 operations,
 sales and marketing strategies.

 Management Team:
 Describe the organization
 key management team members.
 Financial Analysis:
 Make sure to include at the very least your
projected Profit and Loss and Cash Flow tables.

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success

2.0 Company Summary
2.1 Company Ownership
2.2 Company History (for ongoing companies) or
Start-up Plan (for new companies)
2.3 Company Locations and Facilities

3.0 Products and Services
3.1 Product and Service Description
3.2 Competitive Comparison
3.3 Sales Literature
3.4 Sourcing and Fulfillment
3.5 Technology
3.6 Future Products and Services

4.0 Market Analysis Summary
4.1 Market Segmentation

4.2 Target Market Segment Strategy
4.2.1 Market Needs
4.2.2 Market Trends
4.2.3 Market Growth
4.3 Industry Analysis
4.3.1 Industry Participants
4.3.2 Distribution Patterns
4.3.3 Competition and Buying Patterns
4.3.4 Main Competitors
5.0 Strategy and Implementation Summary
5.1 Strategy Pyramids
5.2 Value Proposition
5.3 Competitive Edge
5.4 Marketing Strategy
5.4.1 Positioning Statements
5.4.2 Pricing Strategy
5.4.3 Promotion Strategy
5.4.4 Distribution Patterns
5.4.5 Marketing Programs
5.5 Sales Strategy
5.5.1 Sales Forecast
5.5.2 Sales Programs
5.6 Strategic Alliances
5.7 Milestones
6.0 Web Plan Summary
6.1 Website Marketing Strategy
6.2 Development Requirements

7.0 Management Summary
7.1 Organizational Structure
7.2 Management Team
7.3 Management Team Gaps
7.4 Personnel Plan

8.0 Financial Plan
8.1 Important Assumptions

8.2 Key Financial Indicators
8.3 Break-even Analysis
8.4 Projected Profit and Loss
8.5 Projected Cash Flow
8.6 Projected Balance Sheet
8.7 Business Ratios
8.8 Long-term Plan
TUGAS
1. Resume Buku OK
2. Kelompok – Wirausaha OK
3. Visi, Misi, Strategi Umum Pengembangan
Karir Personil, dilengkapi dengan Analisis
SWOT
4. Bussiness Plan
Sumber : www.bplans.com

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Kewirausahaan

 Mengenali kebutuhan pasar

Sumber : Suharyadi et al. , Kewirausahaan, 2007

 Tentukan besar yang hendak dicapai

 Make sure you don’t bump into anybody else’s

 Is it easy to remember? To say? To spell?

 A winning business name :

 Next : Business Plan

 PRODUK  JASA KONSULTAN

 where they are,

 how to reach them, etc.

5.Strategy and Implementation:

 Webplan For e-commerce,

 sales and marketing strategies.

projected Profit and Loss and Cash Flow tables.

1.3 Keys to Success

2.1 Company Ownership

2.2 Company History (for ongoing companies) or

Start-up Plan (for new companies)

2.3 Company Locations and Facilities

3.1 Product and Service Description

3.2 Competitive Comparison

3.3 Sales Literature

3.4 Sourcing and Fulfillment

3.6 Future Products and Services

4.1 Market Segmentation

6.1 Website Marketing Strategy

6.2 Development Requirements

7.1 Organizational Structure

7.2 Management Team

7.3 Management Team Gaps

7.4 Personnel Plan

8.1 Important Assumptions

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