Business Intelligence (BI) / Datawarehouse

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Business Intelligence (BI) /

Datawarehouse

Rajesh Math

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Introduction
 Currently Director Adroit IT Network
Solutions specializing in Financial applications
 MS(CS),Boston University
 MBA(Systems) from Pune University
 15 years IT experience delivering IT solutions

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Datawarehouse(DW)

DEFINITION: A data warehouse is a central


repository for all or significant parts of the data that
an enterprise's various business systems collect. The
term was coined by W. H. Inmon.

aka Data Stores, Data warehousing, Data Ware-


house, Data warehouse, Data Warehousing,
Knowledge Warehouse, and Dataware House

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Database V/S Datawarehouse
 Distinguish
 Operational Database
 Data needed and updated constantly to directly support business
operations
 Focus on OLTP (on-line transaction processing): Transactional
access & modification of relatively small # of data points at a time
 Data Warehouse & Data Mart
 Copious amounts of relatively static data, culled & integrated
across enterprise, cleansed & summarized, maintained historically,
used for decision support
 Focus on OLAP (on-line analytical processing): Querying large
amounts of data, scheduled modifications

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BI Definition

Business intelligence (BI) is a broad category


of applications and technologies for
gathering, storing, analyzing, and providing
access to data to help enterprise users make
better business decisions. BI applications
include the activities of decision support
systems, query and reporting, online
analytical processing (OLAP), statistical
analysis, forecasting, and data mining.
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Data Mining
Discovering Knowledge based on Data
 Descriptive Models
 Discovery of patterns & relationships in the underlying data
 e.g. A customer who purchases diapers is 3 times more likely to buy
beer.
 e.g. There is a cluster of households w $60-80K incomes and 2 cars
(more than ($60-$80k and 1 or 3 cars, or 2 cars w $40-60K or $80-
100k) who have recently bought life insurance.
 Predictive Models & Anomaly Detection
 Predictions of trends & behaviors;
Noticing deviations from those predictions
 e.g. How much profit will this customer generate? Is this credit card
stolen?
 Uses
 Sales & Marketing, Diagnosis, Fraud Detection, …

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BI Applications
Business intelligence applications can be:
Mission-critical and integral to an enterprise's
operations or occasional to meet a special
requirement
Enterprise-wide or local to one division,
department, or project
Centrally initiated or driven by user demand

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BI Goal
Main business intelligence goal is to provide
sufficient information for making business
decisions. Depending on the aim of the
business decision, business intelligence
methods can provide information about
company customers, market trends,
effectiveness of marketing campaigns,
companies competitors, or even predict future
activities.
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BI/DW Architecture

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BI/DW Tools

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QUESTIONS ???

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