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    Social Media: Chad Cyrowski

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    progressmichigan
    This document discusses the use of social media for activism and advocacy. It provides tips on using platforms like blogs, Twitter, and Facebook to spread messages and engage communities. Key recommendations include writing blog posts and sharing on multiple sites to increase visibility, using hashtags and retweets on Twitter to spread ideas virally, and creating Facebook pages and groups to organize around issues. The document also discusses using tools like bit.ly to track engagement and Google ads to promote important messages.

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    Social Media: Chad Cyrowski

    Uploaded by

    progressmichigan
    266 views34 pages
    This document discusses the use of social media for activism and advocacy. It provides tips on using platforms like blogs, Twitter, and Facebook to spread messages and engage communities. Key recommendations include writing blog posts and sharing on multiple sites to increase visibility, using hashtags and retweets on Twitter to spread ideas virally, and creating Facebook pages and groups to organize around issues. The document also discusses using tools like bit.ly to track engagement and Google ads to promote important messages.

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    Social Media

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    This document discusses the use of social media for activism and advocacy. It provides tips on using platforms like blogs, Twitter, and Facebook to spread messages and engage communities. Key recommendations include writing blog posts and sharing on multiple sites to increase visibility, using hashtags and retweets on Twitter to spread ideas virally, and creating Facebook pages and groups to organize around issues. The document also discusses using tools like bit.ly to track engagement and Google ads to promote important messages.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    266 views34 pages

    Social Media: Chad Cyrowski

    Uploaded by

    progressmichigan
    This document discusses the use of social media for activism and advocacy. It provides tips on using platforms like blogs, Twitter, and Facebook to spread messages and engage communities. Key recommendations include writing blog posts and sharing on multiple sites to increase visibility, using hashtags and retweets on Twitter to spread ideas virally, and creating Facebook pages and groups to organize around issues. The document also discusses using tools like bit.ly to track engagement and Google ads to promote important messages.

    Copyright:

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    Download as PPT, PDF, TXT or read online from Scribd
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    of 34

    social media

    chad cyrowski - [email protected]


    social media landscape

    • Print journalism and and digital journalism are not mutually


    exclusive.

    • News stories that pick up steam in the blogosphere can make


    the jump to mainstream media.

    • Likewise, news stories that spread by word-of-mouth


    (virally) can be picked up by the blogosphere or main stream
    media.
    social media landscape
    continued

    • Notable Examples:

    • Michael Jackson’s death

    • Green Movement in Iran

    • Trending topics

    • Gauge interest in stories. Help newspapers decide what’s


    “fit to print.” More page views = more interest = more $$$
    social media | blogging
    Yes, you should!
    social media | blogging

    • Blogging is a communal effort. Everyone participates and


    shares ideas.

    • establish an account you can use for everything related to


    your organization. There is a separation between you and
    who you work for.

    • be on friendly terms with the admin

    • more willing to “front-page” posts they know are legit


    social media | blogging

    • www.bloggingformichigan.com

    • www.michiganliberal.com

    • www.westmichiganrising.com

    • three of the most prominent


    michigan based liberal blogs
    social media | blogging
    • create a username
    this may or
    • some secrecy is allowed may not be
    depending on who you’re my username
    representing

    • provide a valid email


    address

    • randomly generated
    password sent to your email
    address
    • Click on your page. In this
    case, “ski’s page” I swear this
    isn’t
    • Click Profile > Email & my account
    Password

    • make sure to use letters and


    numbers for password

    • you can fill out personal


    information, such as your
    website (I don’t)

    • Click “New Diary” to post!


    • A catchy title is always good

    • keywords help SEO

    • WYSIWYG - “What You See


    Is What You Get”

    • images, links, bullets

    • “after the jump” words go in


    Extended Text.

    • preview to make sure it looks


    good, then save
    social media | blogging

    • Don’t be tied to the three blogs we discussed.

    • Create accounts at any online publication (Freep, Detnews,


    etc) and try to influence the conversation

    • be polite, respectful

    • markets specific to you or your organization?

    • Post, Post, Post! Content is key!


    @cyrowski

    social media
    twitter.com
    twitter homepage
    sign in

    create new account


    sign up | sign in
    twitter | timeline
    • chronologic
    tweets

    • Displays latest
    posts by people
    you follow

    • Shows your
    latest tweet
    twitter | panel
    • Following - tweeps you follow
    • Followers - tweeps who follow
    you
    • Replies - public replies
    • @progressmich
    • Direct Messages - private replies
    • d @progressmich
    • Retweets
    • RT @progressmich
    • Listed
    • way of organizing “feeds”
    Twitter | Conventions
    • RT - retweet

    • RT @cyrowski - retweeting
    what @cyrowski said

    • #followfriday - convention
    that encourages your
    followers to follow others
    (spread the word) The update button. Click this to tweet.
    Congrats, you’re new school!
    • @progressmich
    @motheroflight
    54 is the number of characters you
    @abettermichigan - people
    you want others to follow have left in your tweet. You are limited
    to 140 characters per tweet.
    twitter | cheat sheet
    (how not to be a fail whale)

    • For an in depth list of


    abbreviations and
    acronymns:

    • http://www.ogawadesign.
    com/ogawa-design-blog/t
    witter-for-your-biz/twitter
    -abbreviations-and-twitter
    -acronymns.html
    Twitter | community
    • Twitter is great for to-the-point news
    • As an activism tool the community is
    what matters
    • retweet others
    • respond to mentions
    • direct message
    • actively search out new people to
    follow and engage
    • Keep RT’s in mind when creating
    tweets, make room for username
    • use URL shortening service: bit.ly
    social media
    facebook.com
    Social media | Facebook

    • Sign in with email address


    and password.

    • Sign Up if you haven’t!

    • If using public terminal


    make sure this isn’t
    checked!
    social media | live feed

    • Live feeds are the most


    up-to-date posts from
    your extended network

    • Update consistently
    throughout the day.

    • Be witty. Who cares?


    social media | news feed
    • News feed contains the
    most popular posts from
    your network

    • Being witty/interesting
    pays dividends.

    • Involves people, creates


    a sense of community

    • geo-target posts
    social media | create page

    • http://www.facebook.com/p
    ages/create.php

    • pages are more effective


    than groups as “the face” of
    an organization.

    • make sure page is not


    publicly visible until launch
    time!
    social media | fan page
    a breakdown
    •make sure you have a picture!
    •who is Dillon4mi?
    •Terrible name for search.
    •define yourself!
    •edit page
    •ads
    •suggest to friends to gain fans!
    •emails, messages, ask them to forward!
    social media | Fan Pages
    • updates go to all fans

    • can send targeted blasts

    • for organizations

    • updates come from organization

    • can add some third party applications

    • statistics available

    • insights show you growth and interaction over time


    social media | groups
    • http://www.facebook.com/groups/c
    reate.php

    • Groups are good for specific causes


    and events.

    • Trade

    • Creator is admin. Can promote


    other members to admin.

    • No third party apps.

    • updates come from each individual


    admin
    social media
    convergence

    • Write, Link, and Share

    • Write a blog, post it as many places as possible

    • Create a link using bit.ly (tracks statistics)

    • Share on Twitter and Facebook

    • The community you have built - have established trust with - will share,
    comment, and help you with deliverables.

    • Don’t be afraid to ask them to RT, or share, or email to a friend - it’s


    expected.
    HB 5319 - exercise

    • Problem: a simple
    Google search for
    “House Bill 5319”
    returns right wing
    talking points

    • first shot at shaping


    the debate

    • the octopus
    the octopus
    • Google PageRank: Mackinac Center Detroit Free Press

    • PageRank relies on the uniquely democratic


    nature of the web by using its vast link structure
    as an indicator of an individual page's value. In
    essence, Google interprets a link from page A to
    page B as a vote, by page A, for page B. But,
    Google looks at more than the sheer volume of
    votes, or links a page receives; it also analyzes
    the page that casts the vote. Votes cast by pages
    that are themselves "important" weigh more
    heavily and help to make other pages "important"

    • objective:
    • Improve the Water Rights campaign’s visibility
    so that searches for HB 5319, House Bill 5319, Right Michigan Blog
    and other terms associated with the issue return
    our message. First impressions are everything.
    solution

    • Campaign website or mico-website to act as clearinghouse


    (head of the octopus)

    • All content (emails, LTEs, blog posts, social media) must


    link back to head of the octopus.

    • Use social media to echo favorable stories, articles,


    editorials, LTEs, etc...

    • Use Google and Facebook advertising


    HB 5319 - Facebook Ads
    • http://www.facebook.com/a
    ds

    • Title: 25 characters

    • Body: 135 characters

    • Image: optional 110 x 80

    • demographics, likes /
    interests, education,
    connections
    social media
    resources
    • www.bit.ly

    • www.twitalyzer.com

    • www.groups.google.com

    • www.techmeme.com

    • www.act.ly •[email protected]
    • www.youtube.com •[email protected]
    • www.flickr.com

    • www.google.com/reader

    • http://www.neworganizing.com/

    • http://www.progressiveexchange.org/
    citations

    • Social Media Statistics. Slide 3.


    http://royal.pingdom.com/2010/01/05/facebook-twitter-mysp
    ace-page-views/

    • Slide 3.
    http://www.marketingpilgrim.com/2009/01/facebook-twice-
    as-big-as-myspace.html

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