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    Allentown Materials Corporation

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    Ranjani
    The document summarizes a SWOT analysis and agenda for Allentown Materials Corporation. Key points include that Allentown is a market leader but lacks coordination between departments. A SWOT analysis identified strengths in R&D and manufacturing but weaknesses in marketing, sales, and assigning the right people to jobs. Negative factors include declining product growth and lack of coordination. Success may come from capitalizing on innovations and a strong financial position. The roadmap suggests appointing the right people, setting objectives, improving coordination between departments, and diversifying products based on customer needs.

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    Allentown Materials Corporation

    Uploaded by

    Ranjani
    219 views12 pages
    The document summarizes a SWOT analysis and agenda for Allentown Materials Corporation. Key points include that Allentown is a market leader but lacks coordination between departments. A SWOT analysis identified strengths in R&D and manufacturing but weaknesses in marketing, sales, and assigning the right people to jobs. Negative factors include declining product growth and lack of coordination. Success may come from capitalizing on innovations and a strong financial position. The roadmap suggests appointing the right people, setting objectives, improving coordination between departments, and diversifying products based on customer needs.

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    Allentown Materials Corporation

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    The document summarizes a SWOT analysis and agenda for Allentown Materials Corporation. Key points include that Allentown is a market leader but lacks coordination between departments. A SWOT analysis identified strengths in R&D and manufacturing but weaknesses in marketing, sales, and assigning the right people to jobs. Negative factors include declining product growth and lack of coordination. Success may come from capitalizing on innovations and a strong financial position. The roadmap suggests appointing the right people, setting objectives, improving coordination between departments, and diversifying products based on customer needs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    219 views12 pages

    Allentown Materials Corporation

    Uploaded by

    Ranjani
    The document summarizes a SWOT analysis and agenda for Allentown Materials Corporation. Key points include that Allentown is a market leader but lacks coordination between departments. A SWOT analysis identified strengths in R&D and manufacturing but weaknesses in marketing, sales, and assigning the right people to jobs. Negative factors include declining product growth and lack of coordination. Success may come from capitalizing on innovations and a strong financial position. The roadmap suggests appointing the right people, setting objectives, improving coordination between departments, and diversifying products based on customer needs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    Allentown Materials Corporation

    Team: N.R. Narayanamurthy

    Members: Ranjani
    Venkataramanan
    Mohan
    Berny
    Agenda

    SWOT Analysis
    Negative Factors
    Success Factors
    Manufacturing In Brief
    Product Development In Brief
    Marketing & Sales In Brief
    Road Map
    SWOT Analysis

    STRENGTH WEAKNESS
    Market leader Lack of co-ordination
    High innovations Wrong person for the wrong job
    Good technical skills Lack off understand the customer
    needs
    Strong R&D and manufacturing
    Poor marketing and sales
    10% growth per year
    SWOT analysis

    Opportunity
    Commercial market increasing
    Use innovations ideas to produce at low cost

    Threats
    Increase in competition
    Consumers are more price sensitive
    Negative Factors

    Lack of coordination
    Objectives and goals are not clear
    Product growth decline
    Innovations are not unique
    Cost was reduced still gross margin is decline
    Informal system for comparing plant performance
    They found lack of forecasting marketing trend
    Roger doesnt want to take risk
    Success Factors

    For competitors substantial capital investment, patents,


    technological need huge investments this make Allentown
    to shine
    Allentown was strong in financial and profit positions
    Allen town is market leader in glasses and ceramic
    Manufacturing

    High volume in 3 plants


    Were held responsible for gross margin and were profit
    centers
    Informal system for comparing plant performance
    Last 2 years volume shrunk for price cuts
    Even cost reduced - But gross margin still declined
    Need direction and low cost resistors
    No operational objectives
    Sales focused on volume no concern about margin
    Manufacturing (Continued)

    Sales will sell for anything and plant wont buy for until 40%
    Marketing failed to provide direction for profitable growth
    No low cost product
    Product development

    Need more marketing and sales people involvement


    Problem with technical department
    Meetings happen once in 28 days to develop new product
    Don Rogers conducts meeting Things are changing with
    his involvement
    They took 7 years to develop a glass K product
    Marketing

    Marketing felt lack of cooperation from manufacturing


    Manufacturing is unwilling to take risk
    Marketing feels distracted to spend inordinate time in plant
    Other department informally convey that marketing is doing
    lousy job
    Sales

    They have good relationship with customers


    No co-ordination between sales and marketing
    No fixed process for forecasting the sales
    Sales had requested quick delivery to customer needs but
    plant rejected the short notice without upsetting operations
    Looking forward

    Appointing right persons for right job with right skills eg. marketing
    Separate manager for each department (more focus)
    To Set Clear objectives and goals
    Sales must be done based on incentives
    Innovate, effective and low cost products
    Formal system for comparing plant performance
    Need coordination among departments the System must change
    All department meeting must be held every month
    R&D innovation must be based on customer needs
    R&D and technology is good They can diversify into other segments
    Industry is mature so they can acquire

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