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    MICROFRIDGE

    Uploaded by

    Achal Gupta
    The document provides a marketing plan for a Microfridge product. It includes an STP analysis that identifies target customer groups like students, singles, and married couples across different income levels for both personal and commercial use. It also includes a 4P analysis outlining that the product is a Microfridge, price will be determined, promotion will involve student surveys and pitching to commercial establishments, and the Microfridge will be placed in retail shops and delivered directly to colleges and commercial customers through transportation partnerships.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    MICROFRIDGE

    Uploaded by

    Achal Gupta
    121 views3 pages
    The document provides a marketing plan for a Microfridge product. It includes an STP analysis that identifies target customer groups like students, singles, and married couples across different income levels for both personal and commercial use. It also includes a 4P analysis outlining that the product is a Microfridge, price will be determined, promotion will involve student surveys and pitching to commercial establishments, and the Microfridge will be placed in retail shops and delivered directly to colleges and commercial customers through transportation partnerships.

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    MICROFRIDGE.pptx

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    The document provides a marketing plan for a Microfridge product. It includes an STP analysis that identifies target customer groups like students, singles, and married couples across different income levels for both personal and commercial use. It also includes a 4P analysis outlining that the product is a Microfridge, price will be determined, promotion will involve student surveys and pitching to commercial establishments, and the Microfridge will be placed in retail shops and delivered directly to colleges and commercial customers through transportation partnerships.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    121 views3 pages

    MICROFRIDGE

    Uploaded by

    Achal Gupta
    The document provides a marketing plan for a Microfridge product. It includes an STP analysis that identifies target customer groups like students, singles, and married couples across different income levels for both personal and commercial use. It also includes a 4P analysis outlining that the product is a Microfridge, price will be determined, promotion will involve student surveys and pitching to commercial establishments, and the Microfridge will be placed in retail shops and delivered directly to colleges and commercial customers through transportation partnerships.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 3

    MICROFRIDGE

    Marketing Plan

    STP Analysis
    INCOME

    Personal Use

    Commercial
    Use

    Low
    Mediu
    incom m
    e
    Income

    High
    Income

    Student

    TG

    TG

    TG

    Single

    TG

    TG

    Newly Married
    <5 yrs

    TG

    TG

    Married > 5yrs

    TG

    TG

    PG/Motels/Hotels

    Cost
    40
    Durability

    20

    Column1

    Prestigious

    Electricity

    Utility Value

    4P Analysis

    Product : Microfridge

    Price :

    Promotion : Use the survey for pitching in front of the commercial places

    To deliver the product to college students and for commercial use


    (motels, hotels etc.) , we can collaborate with transportation agencies.
    This would enable us to give higher discount and render more margin to
    us while cutting down the margin taken by retailers and dealers.

    Place : Retail shops

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