Evaluation Question 2: How Effective Is The Combination of Your Main Media Product and Ancillary Task?

Evaluation Question
2
How effective is the combination of your main
media product and ancillary task?
The Digipak
THE Digipak above is the Digipak created for the album misfortune. Each part to the
digipak has many different synergistic connotations in which can be explored by the
demographic.
Front cover
The front cover of a digipak is essential in engaging

the target audience. The large main image on the
misfortune front cover automatically denotes who
the artist is. The medium close up shot uses
exposes the artists clothing. The black coat signifies
the darkness he has on the outside after the
experiences he has faced where as the top he is
wearing juxtaposing this darkness.
Putting the artist in the white top allows the
demographic to encode the innocence and purity he
has inside. This links to the binary opposites theory
The main image also shows a dark, wet and gloomy school corridor. Overlaying this image over
exploring the deep connotations of Dark v Light.
the character offers an sensational enigma for the target audience to explore on a connotative
level. The ideology behind this image is the fact that the artist is denoted as being trapped. The
main song of the album is a song based on bullying the artist experienced, so placing this image
onto of the artists chest denotes this issue is forever haunting him and was the inspiration behind
the album.
The Name of the artist is in black to connote a synergistic relationship with the artists clothing
and deeper feelings whereas the title is white juxtaposing the the overall negative enigmas
already offered.
Middle page 1
The first middle page in the digipak denotes a close up of a
guitar resting against a wall with an inspirational quote next
it.
Although the guitar is a musical instrument and offers music
related denotations , more deeper connotations can be
explored by the audience. For many people a guitar is a
symbol expressing the emotional state of a person. The
following guitar in this image does exactly that , Juxtaposing
the other connotations developed in the main image. The
synergetic white colors and perfect condition of the guitar
signifies how the character feels when he is writing music. As
the music video denotes a guitar is the most predominate
instrument
so the
the RnB
artistgenre
is expressing
the the
Many artistsused
within
use the same
technique as this in order to connect to the
satisfaction
from playing
this instrument.
audience onhe
angets
emotional
level. Both
Nelly and Ne-Yo have previously used inspiration quotes
within there digipak for the artists to relate too. This links to the uses and gratifications theory
as the audience may feel inspired by the wise words chosen.
Middle Pages 2
The following panoramic shot is synergistic to the image used in the previous page.
Similarly to the Guitar , the music studio has been used to denote a place of escape for the
demographic. The high key , saturated lighting connotes the energy and satisfaction he
gets when he is writing or performing music. The music studio used in the image is also
used in the music video denoting intertextuality between the artists products connoting a
synergistic relationship between the two products. This is essential in order to ensure the
audience can easily distinguish between and relate to the media products produced by the
artist.
Back cover.
The back cover of the digipak is arguably just as
important as the front cover. As well as having a
lot of information regarding the album itself, the
back cover is usually the second image the artists
see as they turn to see what songs are on the
album. The cover denotes an establishing shot of
a long and empty road in which a medium shot
denotes the main artist and character walking.
Just like the Front cover, it can be said that om a
connotative level the ideologies being explored
The empty road used connotes that loneliness the character was experiencing when writing
are very negative juxtaposing the inside content .
this album. As the image suggests, the road was used to signify that there was no escape
from the artists. Wherever the artist would go the problems he would face was there following
him
The other songs in the album express this through the font and the color. The Black text used
alongside the sharp and dented font. Both connote darkness and evil which is extended
connotation to the main front cover.
Artists name is the

only thing located in
the top left hand
corner to ensure the
audience can quickly
realize who the artist
is. This is an
essential code and
convention to also
medialogo
posters
ITunes
placed
in the corner to
attract a younger
demographic who
may not want to
purchase and
actual copy and
would rather use
Only
ahead of the artist is the
therething
smartphone
complete darkness denoted on the
main image. This signifies that the
character had no escape from the
problems he was facing , A
silhouetted figure can also be
distinguished in the darkness. This
ideology allows the demographic to
Poster
Transparent clothing
connoting the emptiness
in which the character felt
when writing this album.
Image also connotes that
people would never really
notice Black
him. jacket to
connotes darkness
and unrest, Another
negative
connotation of the
characters feeling
synergetic to the
digipak and music
video
The white font offers a juxtaposition to the other colors.
Firstly as one of the essential codes and conventions the
white makes the title stand out however it also creates an
ideology for the audience denoting the Innocence the
The music video I created for the song offers many of the same
Music
video
connotations and interpretations as the digipak and poster. The music
video opens with an Establishing shot at the train station, this is
quickly followed by a canted shot where the character is first
introduced to the audience. The music video at this early stage is in a
equilibrium state however the characters position in shot allows the
demographic to understand a possible jolt of equilibrium as the music
video continues. Both a dream and black and white filter have been
used in order to ensure each media product uses synergetic styles and
gives the same connotations to the audience. The music video then
fades into the first close up of the artist performing the song shortly
followed by the first phase of diegetic sound of the song being sun. A
dark blue filter is used to connote the character as being wise and
having increased wisdom following the events he is discussing in the
song a jump cut then continues the performance with the artist
wearing a black jacket in front of a white wall, this ideology is used to
signify the darkness and emptiness the character felt on the inside.
The white wall allows the audience to encode the innocence of the
The rest of the music video consists of the same performance shots
along with narrative shots. Unlike a typical music video about

bullying the narrative looks more at the psychological effect of being
bullied on a person rather than the actual physical abuse. A series of
close ups and slow motion shots have been used to express the
negative world the character is living allowing the audience to
connote that time for the character is moving incredibly slowly, it can
be encoded that the pain never ends even when the bullying has
stopped. Different dark filters have been included in the narrative
scenes of the music video, the most noticeable being the hate wall
filter placed over the character at different stages of the narrative.
This filter is used in order to show how dark and disorientated the
characters mind actually is. Many of the shots used are also
disorientated offering the same connotations to the demographic.
Synergy
All three of the media products follow the same synergistic pattern in order to give similar
connotations to the target demographic which will be discussed in this next slide. Firstly and
the most predominate synergised aspect of the media products I have produced is the overlays
placed over the images to connote loneliness and emptiness. in the digipak, poster and music
video the theme of loneliness is explored in various ways and numerous times. Both the main
image on the digipak and the poster denote a similar black and white theme with artist placed
in a school like setting. This connotes the theme of loneliness as the character is placed all by
himself in a dark and gloomy room. The dark and gloomy room connotes the inner darkness
the character feels throughout the music video.
The music video itself also shows a synergistic link through the scenes of the character all
alone in different areas, The same denotations and significations can be explored as the dark
filters offer the same enigmas to the demographic
Thirdly all aspects of this media production also juxtapose this negative atmosphere denoted
by offering inspiration and brighter colours to try and motivate viewers. This links to the uses
and gratifications theory as some audience members may find themselves relating to the
images used. Inspirational quotes are found both on the digipak and the music video so the
audiene are able to look at the bright side of such a negative issue.

Evaluation Question 2: How Effective Is The Combination of Your Main Media Product and Ancillary Task?

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Evaluation Question

The front cover of a digipak is essential in engaging

Artists name is the

along with narrative shots. Unlike a typical music video about

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