Question 2: How Effective Is The Combination of Your Main Product With Ancillary Texts?

QUESTION 2: HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN PRODUCT

WITH ANCILLARY TEXTS?
By Jessica
Doran
PANEL 1 ( FRONT COVER ):

For my front panel, I believed it was essential to use my main
character as the main image. I wanted to use her as almost 'the face'
of the album and to continue the focal point of her character within
the forest as I had done throughout my video. This is why throughout
the digipack, there are only images of her and not the men that
vaguely feature in the film. The front panel, furthermore, links to the
ideology maintained in my video. It promotes the message of an
empowered female with the image of Freya holding the gun with
strength and a fierce glance at the audience. To engage with similar
bright colours and tones featured in my music video, I also decided
to raise the brightness and contrast of the image of Freya with the
gun. This allowed me to develop a direct link between the use of
effects in both my music video and my print productions, so that my
audience can identify with the high contrasted colours, that connote
the punk genre and disorientated narrative.
I have however kept to the use of forest colours such as greens,
browns and whites for my front panel. This develops a link to the
reggae genre that my band 'The Piratones' slightly resemble also.
Since reggae music originated from Jamaica in the late 60's, green
is a dominating colour when promoting their music since it is one of
the three colours in the Jamaican flag. This link therefore seemed a
good way of making a subtle reference to the reggae genre.
Additionally, the use of green/earthy colours is to reflect the title of
the album 'The Forest of Sin' and make sure I am engaging with the
forest throughout as the focal point in my video, and then my print
productions too. If I were to use a different colour scheme, my
audience may not be able to engage with less clear link between
texts and would therefore not identify with my print productions in
relation to my video (that could be a metaphor for the girls
imagination as referenced in the film The Piano directed by Jane
Campion).
PANEL 1 (FRONT COVER):
The horizontal split screen that I have used for panel 1 is also a deliberate
way to link to the girls split personality within the music video. The image
subtly references her schizophrenic disorder, by suggesting there are two
versions of her character. Alternatively also, to an audience member who may
not completely get that the character supposedly has schizophrenia (since I
have left it for interpretation), may relate the split screen to the disorientated
narrative structure and common use of split screen within the music video itself.
Quick cuts between reality and the girls mind created confusion within the
video that I have tried to mirror with the split screen used in the front cover.
This sets the tone for the rest of the digipack, using an unusual look to panel 1
to connote the non-conformative attitudes of youth and the punk genre I have
kept to throughout.
It has additionally been important for me to reference the gun in my Panel 1,
in order to suggest the main plot and climax of the video, that other artists
such as Foster The People (drug image) or Sia (the hidden identity and
recognisable two coloured hair) , use in order to enable their target audience
to identify with the specific message within the video. Here, the symbol of the
gun reflects the feminist ideology of the video in that the female is strong and
empowered and essentially the triumphant character by the end of the video.
THE FLYER:
The only significantly diverse colour I have added is for the fonts of my
print productions, and this is deliberately to link to the bright pink punk
title/font used in my music video. Here, I have created a direct link
between the two texts by using the same style of title for my front cover
and video. In specific, it highlights the punk genre embedded throughout
the video and continued in my digipack, by using a glimpse of bright
pink to identify with a similar font that the Sex Pistols used, and that will
introduce an anti-establishment ideology to the cover of the album in
relation to the rebellious female character in the video.
I have attempted to relate my flyer

to my ancillary texts by again, using
the artist on the cover to
demonstrate the focal point of the
female character in the video. The
manipulated image of her character
on the back of the flyer, is then to
reflect the idea that she is turning
into the forest, or alternatively that
the forest is a part of her, as I
explore throughout the video.
PANEL 2 AND 3:
For my second and third panels, I have tried to continue the
theme of disorientation featured in my music video and
introduced in my front panel. This is to develop a certain fluency
in my productions and suggest an ongoing theme of confusion
and individuality, that perhaps relates to the anarchic punk
genre. My inspiration came from the use of pop art as a common
use of advertisement. This new form of artistry peaked in the
60's, beginning as a revolt against the dominant approaches to
art and culture and traditional views on what art should be.
Young artists felt that what they were taught at art school and
what they saw in museums did not have anything to do with their
lives or the things they saw around them every day. I felt this
reflected the personality of my female character, since she feels
she cannot follow what society wants her to be like and her
perception of life, as we see in the video, is nothing to how we
would 'normally' see life. Furthermore, panel's two and three
enhance this breaking of tradition and conformity that is longed
for within my video, and I can continue in my print productions by
referencing pop art as a cultural movement seeking to break
tradition. (Those such as Andy Warhol were key influencers in the
pop art movement).
My design choice to include very similar pictures on both panel
two and three, and to have them face each other conforms to the
notion of a coherent promotional package also. This is because
digipack's such as those of Rhianna, The Strokes and Foster the
People use either the same image or two different yet coordinated images for their panel 2 and 3 to develop a coherent
structure and professional look to the album. The fact that this is
an element of a digipack that artists of multiple genres (pop
and rock) have used, demonstrates that having different panels
for panels 1 and 2 is a convention within albums. By conforming
to this commonality, my potential audience will be able to
engage and recognise my designs as a typical portrayal of an
album panel that is used across various different genre's of
music.
CD/ REOCCURRING
MOTIFS:
As previously said in question 1, I used

a reoccurring motif within my video of
my female antagonists eyes. This
explored the idea of the audience
having a 'gateway to her soul' and
looking into her perception of reality
as the camera shifted into the depths of
the forest. I continued this motif for my
CD design, to develop a coherent
package and remind my audience of
my intentions to refer to the
complexities of the imagination and the
human condition, since the narrative of
the video predominantly deals with this.
The motif of the eyes additionally
maintained a haunting image of the CD
cover, that suggests the strength of my
character reflected at the end of the
video. It's as if Freya continues to watch
over the audience and I think this
heightens her empowered image as a
female artist, embedding the
reoccurring motif additionally to allow
my audience to identify with her
character personally.
Music Video Images:
PANEL 4:
For my panel 4, I also decided to conform to
the conventions of promoting the artist that I
had maintained throughout my music video
and continued within my print productions.
Having used Freya's face for Panel 1, 2 and 3,
I had to maintain this continuity and use her
image for panel 4 too. I specifically sought to
use an image that used the rule of thirds in
order for there to be a space where I could
include to track listings in the centre of the
image without covering the artist's face. This
panel became a reflection of the vast and
continuous use of close ups I use of Freya
throughout the video. Additionally, the final
scene in my video, there is a shot of the
camera turning in a spiral as Freya lies on the
floor, and it fades into a close up of her
smiling face. For my Panel 4, I have similarly
used an image of Freya lying down, to reflect
a similar structure in my music video. For
example; this image ends the video, and here
a similar close up is used to finalise the print
productions with panel 4 being at the back of
the digipack. This allows me to create a
slightly threatening element to my female
antagonist that I intended to communicate in
the video. The close ups maintain the feeling
she is closer to the audience, suggesting her MUSIC VIDEO
strong and fierce as we can see her intense EVIDENCE
facial expression which is almost intimidating
/USING CLOSE
to the audience.
UPS IN BOTH
MAGAZINE ADVERT:
SID VICIOUS MY WAY LOOKING AT THE AUDIENC
My advert has combined motif's used from

my digipack and music video, in order to
develop a coherent package and promote
my band in the most professional way. For
example; I have focussed on using the split
screen effect seen in my music video and for
panel 1 of my digipack, in order to conform
to the disorientated feeling of the female
character's mind and to reflect her two split
personalities within her schizophrenic
personality. In addition to this, I have used an
image of Freya looking directly into the
camera in order to develop a continuity of
audience and artist identification, as used in
Sid Vicious My Way. This is something I
have used throughout my video and digipack
to engage the audience with the main female
character but also mirror a threat to outer
society similar to in my music video when she
points the gun at the audience and mirrors
the shot from My Way. Hence, making my
package coherent by continuing this way of
identification into my magazine advert. Of
course, it was also very important for me to
feature one of the members of the band on
the front cover as I have used Freya's
character throughout. This has been a prime
way of allowing the audience to identify with
the artist personally, seeing as they engage
and identify with her unique image and are
introduced to the inner workings of the
character's mind through the video.
LINK WITH MY MUSIC VIDEO AND

CONTINUED LOOK INTO THE
AUDIENCE IN MY MAGAZINE
ADVERT
SIMILARITIES IN BEST FRIEND BY

FOSTER THE PEOPLE:
Similarly, the album art for Foster The People's 'Best Friend' conforms to the
conventions of a coherent package, by using the symbol of drugs on their cover to
engage with the message of artificiality and abusing drugs within the video. This
becomes important for the audience to recognise and identify with the song itself.
Here, the image of the drug being split open into the 'best friend' track title,
becomes a metaphor for the narrative of the video. It suggests a motif of envy and
jealousy of people more beautiful than ourselves, and the danger of the drug
(shown with the skull and cross bones) enforces how women are feeling this way due
to the high and unrealistic body standards set by men and the industry that are
forcing many to resort to drugs, and other lengths to achieve an ideal figure and
perception of beauty. The tablet in the album cover therefore, becomes an integral
way of communicating the message of the video and creates a coherent package by
doing so and not diverting away from the issue the song is about, but continuing the
motif into the print productions. This continuation of the theme of drugs, that are used
to achieve an unrealistic body image in the video, will enable their audience to
identify with the album cover fully, since it sticks with the ideology and aim of the
video. It is also a broad issue that effects many women across the world and to
divert away from this on the album cover wouldnt enable an audience affected by
the issue, to notice the album as being linked directly to the issues raised in the song.
This is why in my own ancillary texts, I have specifically stuck to images of my female
artist since she is the focal point throughout the video and I have also tried to stick to
similar colouring of the forest to suggest the motif of the mind and nature present in
the video. Of course however, enhancing these colours to make sure I engage with the
punk sub-genre of the video also. Similarly to this, I have additionally used the motif
of the gun to be used on first panel in order to mirror the main turning point of the
video, and the message of rebellion and strength that my female is intended to
symbolise. The gun therefore was an essential way in linking my ancillary texts and
video together.
LINK : FOSTER THE PEOPLE BEST FRIEND
https://www.youtube.com/watch?v=Ndzln1UEyf0

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QUESTION 2: HOW EFFECTIVE IS THE

COMBINATION OF YOUR MAIN PRODUCT

PANEL 1 ( FRONT COVER ):

PANEL 1 (FRONT COVER):

I have attempted to relate my flyer

As previously said in question 1, I used

Music Video Images:

SID VICIOUS MY WAY LOOKING AT THE AUDIENC

My advert has combined motif's used from

LINK WITH MY MUSIC VIDEO AND

SIMILARITIES IN BEST FRIEND BY

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