Music Advert Analysis

Music Advert Analysis
Pop
The One Direction Music Advert uses conventions to distinguish genre in
various different ways. Overall, the pop genre is considered very mainstream
and is mainly revolved around happiness, light heartedness and fun. This is
clear in the One Direction Music Advert, for example the advert features very
vibrant text colour with urban text font which resembles graffiti; this
distinguishes the Pop genre as the genre is considered to be dominated by
young people and stereotypically young people are associated with graffiti.
Also, the artists wear very mainstream, trendy clothes thus representing
Rock
The AC DC Music Advert also uses conventions to distinguish genre in multiple
ways. In general, the Rock music genre is very much revolved around
emotions, aggression and instrumentals. The genre is very much about
difference and appearing unique. This clear in the use of conventions in this
AC DC Music Advert, for example the advert features a male actor playing an
instrument and presumably performing with anger on his face, this
distinguishes the Rock genre as Rock is all about performance and expressing
emotions such as anger. The colour of this advert being almost entirely red
connotes the emotion of anger and aggression is present thus adhering to the
conventions of the Rock genre. This advert represents the band and the genre
Alternative
The Music Advert for Owl City uses conventions to distinguish genre in many
ways. The alternative genre, or in some cases indie is often labelled as being
the compromise between the Rock and Pop genres. The genre consists of
emotions (similarly with Rock) yet there is less aggression and more peaceful
emotions. This is clear in this Owl City Music Advert, for example the use of the
lead singer in the advert wearing relatively basic clothing already distinguishes
the Alternative genre as different from the likes of Pop and Rock due to their
not being extravagant or vibrantly coloured costume such as what the likes of
Pop adverts conventionally feature. Also, the inclusion of the subtle blurred
colours on the advert could connote blurred emotions and need to express
emotions yet the emotions expressed in the genre are neither aggression nor
anger, this adheres to the genre of Alternative/indie overall. Overall, this
Hip-Hop/Rap
In the Music Advert for G-Eazy, conventions are used to distinguish the genre
in various ways. The Hip-Hop/Rap genre is very much revolved around fun,
dance, drugs, alcohol, overall urban culture and is sometimes artistic and
relatively personal to the artist. This is apparent in the G-Eazy Music Advert,
for example the advert overall very bold, this is due to the large font and
cartoon style. Also, the artists featured in the advert are edited or illustrated
to appear in an almost carton form, this in turn makes the advert seem fun
and interesting which is a convention of the hip-hop/rap genre overall. Also
Mise-en-scene is used to distinguish genre, in this case costume such as
sunglasses and a snapback, this reinforces the concepts of the Hip-Hop/Rap in
terms of urban culture being expressed in the genre as a whole. This particular
Promotional Packages
Overall, in the promotional package for Imagine Dragons and the album Night Visions involving the
website, digipak and music video, synergy is used in various ways to promote the brand of the band
on the whole. First of all, the most evident use of synergy is the font used on the website and the
digipak, the font in both of these being the exact same and presumably being the front for the entire
Imagine Dragons brand. The use of this synergy is effective as the font can be recognised by the
intended audience through the cross-media convergence.
Secondly, synergy is also used in terms of graphology. For example, the graphology used on the
Imagine Dragons website is very similar to the setting in the music video to Imagine Dragons
Radioactive, this being a forested area with a clear in between the trees. Again, this synergy
generally works to form an image of the band due to the fact that the people who visit the website
may notice the imagery from the music video. Graphology is also used to form synergetic links in
regards to the digipak; the image featured on the website contains colours that are also apparent on
a different image that is on the digipak.
Social media is also used to form synergetic links for the Imagine dragons brand, the images
featured on the website are also featured on the official Facebook of Imagine dragons as

Music Advert Analysis

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Music Advert Analysis

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