Cooper Pharmaceuticals, Inc

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Cooper

Pharmaceuticals, Inc.
Parvezsh Ahamed HMS

Bob Marsh
Attributes

Meredith

Bill Couch

Jim
Rathbun

Vince reed

Ted Franklin

Period

5 years

3 years

2 years

7 months

4 months

Org.
contribution

Completely
satisfactory

Satisfactory

Satisfactory

Satisfactory

Unsatisfactor
y

Record
keeping

Average

Unsatisfactor
y

Satisfactory

Completely
unsatisfactor
y

Unsatisfactor
y

Overall Final
Rating

Above
average

Well above
average

Satisfactory

Poor

Unsatisfactor
y

District
manager
experience

Well
experienced

Young and
with new
ideas

Young

Young, not
much
experience

Probation, no
salary rise

Emphasized
bad points
about Marsh

Was quick
and made
faulty
decision

Comments

Key Observations
The company is assigning young people as district managers
They want to strictly follow rules and take rash decisions

Bob Marsh showed improvement and follow rules


Meredith and Jim Rathbun acknowledged it

Vince Reed gave mild feedback but criticized heavily on report


Marsh should be given the right feedback. Vince Reed tends to focus
on rules and not the end results

Ted Franklin was giving reading assignments to Marsh


This clearly indicates Teds attitude towards following rules and not
respecting seniority

Physicians condemn CPI for firing Marsh


It proves that Marsh was providing the best results

Analysis and Recommendations


Frequent changes of district managers and appointment of
young people indicates the company is growing big.
Decreasing flexibility and increasing adherence to rules
indicates that the organisation is becoming mechanistic
The rules are followed blindly and the spirit behind the rules are
forgotten. Thus, Marshs performance and was not appreciated

Recommendation
Company should focus on improving the values among
managers and allowing flexibility in the system
Marsh wrote a letter to CPI after his dismissal. It indicates his
concern for the firm. Talk to him to get his viewpoints about the
problems

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