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    Pranay Sharma Naveen D'Souza Gurpreet Kaur Giriraj Srinivasan Sushant Chaurasia

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    Naveen Dsouza
    PNG's is a newly established electronics company that manufactures torches. They plan to enter other electronic goods markets in the future. Their torch product runs entirely on a mechanical oscillating weight mechanism and has a radium coating, differentiating it from competitors' products. It comes in three sizes at varying price points and has advantages over rivals in terms of price, utility, and being waterproof, shockproof, and a one-time investment. The company will promote their torch using trademarks, slogans, packaging, displays, samples and other advertising aids.

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    Pranay Sharma Naveen D'Souza Gurpreet Kaur Giriraj Srinivasan Sushant Chaurasia

    Uploaded by

    Naveen Dsouza
    60 views12 pages
    PNG's is a newly established electronics company that manufactures torches. They plan to enter other electronic goods markets in the future. Their torch product runs entirely on a mechanical oscillating weight mechanism and has a radium coating, differentiating it from competitors' products. It comes in three sizes at varying price points and has advantages over rivals in terms of price, utility, and being waterproof, shockproof, and a one-time investment. The company will promote their torch using trademarks, slogans, packaging, displays, samples and other advertising aids.

    Original Description:

    new product itroduction

    Original Title

    PNG’s

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    PNG's is a newly established electronics company that manufactures torches. They plan to enter other electronic goods markets in the future. Their torch product runs entirely on a mechanical oscillating weight mechanism and has a radium coating, differentiating it from competitors' products. It comes in three sizes at varying price points and has advantages over rivals in terms of price, utility, and being waterproof, shockproof, and a one-time investment. The company will promote their torch using trademarks, slogans, packaging, displays, samples and other advertising aids.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    60 views12 pages

    Pranay Sharma Naveen D'Souza Gurpreet Kaur Giriraj Srinivasan Sushant Chaurasia

    Uploaded by

    Naveen Dsouza
    PNG's is a newly established electronics company that manufactures torches. They plan to enter other electronic goods markets in the future. Their torch product runs entirely on a mechanical oscillating weight mechanism and has a radium coating, differentiating it from competitors' products. It comes in three sizes at varying price points and has advantages over rivals in terms of price, utility, and being waterproof, shockproof, and a one-time investment. The company will promote their torch using trademarks, slogans, packaging, displays, samples and other advertising aids.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    PNGS

    PRANAY SHARMA
    NAVEEN DSOUZA
    GURPREET KAUR
    GIRIRAJ SRINIVASAN
    SUSHANT CHAURASIA
    INTRODUCTION
    PNGs is a recently established electronic gadget
    company

    The company has first entered into the
    manufacturing of torches and would look forward to
    enter further into electronic goods in coming years

    The product is different from other companys
    product in technology and specifications

    The product has a competitive advantage over
    other products in terms of price and utility
    PRODUCT SPECIFICATIONS
    The product is different in the sense that it runs on
    oscillating weight and has a radium coating on it

    It runs completely on mechanical mechanism

    Oscillating weight:
    The half-moon shaped weight swivels under the
    force of gravity as the wearer's arm moves and this
    action rewinds the mainspring

    The product comes in three different sizes and prices
    vary accordingly







    ADVERTISING AIDS
    Advertising aids is the function of advertising to load
    step by step to the point of purchase
    The following are important advertising aids which help
    to promote sales by inducing consumers to purchase a
    product
    Trademarks
    Slogans
    Packaging
    POP Display
    Premiums
    Coupons
    Contest
    Free Samples
    TRADEMARK
    A trademark is any mark, i.e. device, brand, label, logo,
    name, signature, letters, numerals or any combination
    thereof used in relation to goods so as to indicate a
    connection between the goods and the owner of the
    trademark
    The trademark has been decided
    SLOGAN
    Slogan is company verbal logo
    It is a phrase or sentence used repeatedly in the
    advertising of a product or service that, through its
    repetition alone, eventually comes to identify the
    product or service

    The more it shook it shines
    PACKAGING
    Packaging and labels is used by marketers to
    encourage potential buyers to purchase the product
    Packages with eye appeal stand out on the shelf; some
    consumers will reach for the product in the attractive
    package
    COMPETITORS
    DURACELL EVER READY
    COMPARITIVE STUDY WITH COMPETITORS
    PRODUCT
    This could be proved as one time investment
    Environmental friendly
    Highly efficient and effective mechanism
    Water proof, shock proof
    Radium coated

    FREE SAMPLES
    Samples are generally used to introduce a new
    product and as a sales tool to attract the attention
    of prospects
    The purpose of a free sample is to acquaint the
    consumer with a new product, and is similar to the
    concept of a test drive

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