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    I. Definition II. Customer Buyer Behaviour Process

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    Naveen Dsouza
    The document outlines the 5 stages of the consumer buyer behaviour process: 1) Problem Recognition where the consumer recognizes a need, 2) Information Search where the consumer searches for information to satisfy their need from various sources, 3) Evaluation of Alternatives where the consumer evaluates options against criteria to find the best solution, 4) Purchase Decision where the consumer makes the purchase, and 5) Postpurchase Behaviour where the consumer acts based on their satisfaction after the purchase. The process is used by consumers to select, obtain, and dispose of products and services to meet their needs.

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    I. Definition II. Customer Buyer Behaviour Process

    Uploaded by

    Naveen Dsouza
    25 views12 pages
    The document outlines the 5 stages of the consumer buyer behaviour process: 1) Problem Recognition where the consumer recognizes a need, 2) Information Search where the consumer searches for information to satisfy their need from various sources, 3) Evaluation of Alternatives where the consumer evaluates options against criteria to find the best solution, 4) Purchase Decision where the consumer makes the purchase, and 5) Postpurchase Behaviour where the consumer acts based on their satisfaction after the purchase. The process is used by consumers to select, obtain, and dispose of products and services to meet their needs.

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    The document outlines the 5 stages of the consumer buyer behaviour process: 1) Problem Recognition where the consumer recognizes a need, 2) Information Search where the consumer searches for information to satisfy their need from various sources, 3) Evaluation of Alternatives where the consumer evaluates options against criteria to find the best solution, 4) Purchase Decision where the consumer makes the purchase, and 5) Postpurchase Behaviour where the consumer acts based on their satisfaction after the purchase. The process is used by consumers to select, obtain, and dispose of products and services to meet their needs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    25 views12 pages

    I. Definition II. Customer Buyer Behaviour Process

    Uploaded by

    Naveen Dsouza
    The document outlines the 5 stages of the consumer buyer behaviour process: 1) Problem Recognition where the consumer recognizes a need, 2) Information Search where the consumer searches for information to satisfy their need from various sources, 3) Evaluation of Alternatives where the consumer evaluates options against criteria to find the best solution, 4) Purchase Decision where the consumer makes the purchase, and 5) Postpurchase Behaviour where the consumer acts based on their satisfaction after the purchase. The process is used by consumers to select, obtain, and dispose of products and services to meet their needs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    CONSUMER BUYER BEHAVIOUR PROCESS

    I. Definition II. Customer buyer behaviour process


    1. Problem Recognition 2. Information Search 3. Evaluation of Alternatives 4. Purchase decision 5. Postpurchase behaviour

    DENIFITION

    Consumer behaviour is the processes use to select, secure, and dispose of products, services, experiences, or ideas to satisfy the consumer need

    Economic Psycology Social Study

    CONSUMER BUYER BEHAVIOUR PROCESS Problem Recognition Information Search

    Evaluation of Alternatives
    Purchase Decision Postpurchase behaviour

    1. Problem Recognition(awareness of need)


    The first stage of the buyer decision process in which the consumer recognises a problem or need.

    Problem Recognition(awareness of need)

    MASLOWS HIERARCHY OF NEED

    2. Information search
    Once the problem has been recognised, the consumer will start to search for items thats capable of satisfy their need, when they start searching

    Internal search

    External search

    Information categories

    According to Philip Kotler, information sources fall into 4 categories:

    Personal sources

    Commercial
    sources

    Public

    Experiential Sources

    sources

    3. Evaluation of Alternatives
    The consumer start to establish criteria for evaluation, these criteria may differ from person to person similar to information search mentioned above. Rank alternatives to find possible solution or return to step 2 - search

    4. Purchase decision
    The stage of buyer decision process in which the consumer actually buys the product

    Sudden factor Purchase

    5. Postpurchase behaviour
    The stage of behaviour decision process in which consumer take further action after purchase based on their satisfaction or disatisfaction

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