Conflict and Negotiation

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The key takeaways are the different views of conflict, types of conflict, conflict process, and approaches to negotiation.

The three views of conflict are the traditional view, human relations view, and interactionist view.

The three types of conflict are task conflict, relationship conflict, and process conflict.

CONFLICT AND NEGOTIATION

Learning Objectives: Define Conflict Differentiate between traditional, human relations and interactionist views of conflict Contrast task, relationship and process conflict Outline the conflict process Describe the five conflict-handling intentions Contrast distributive and integrative bargaining Identify the five steps in the negotiation process Describe cultural differences in negotiations

CONFLICT
Any situation in which incompatible goals, attitudes, emotions or behaviors lead to disagreement or opposition between two or more parties

LEVELS OF CONFLICT
Interpersonal occurs between two or more individuals Intrapersonal occurs within an individual Intergroup occurs among members of different teams or groups Inter-organizational competition and rivalry that characterize firms operating in the same market

THREE VIEWS OF CONFLICT


Traditional View Conflict is dysfunctional, destructive and irrational Human Relations View Conflict is natural in groups and organizations Interactionist View Conflict is not only a positive force in a group but that is absolutely necessary for a group to perform effectively

FUNCTIONAL VS. DYSFUNCTIONAL CONFLICT

Functional Conflict A healthy, constructive disagreement between two or more people Dysfunctional Conflict An unhealthy, destructive between two or more people

disagreement

THREE TYPES OF CONFLICT


Task Disagreements among group members, concerning ideas and opinions about the task being performed. Relationship Focuses on interpersonal relationships. It is generated from emotions and frustrations, and has a detrimental impact on group or organizational outcomes.

Process Conflict over how work gets done

THE CONFLICT PROCESS


Potential Opposition or Incompatibility

Outcome

Cognition and personalization

CONFLICT

Behavior

Intentions

Stage 2 Cognition and personalization


Stage 1 Potential Opposition or Incompatibility

Stage 4 Outcome Stage 3 Intentions Stage 4 Behavior Increased group performance

Recognize conflict

Communication Structure Personal Variables

Competing Collaborating Compromising Avoiding Accommodating

Partys behavior

Others reaction

Felt conflict

Decreased group performance

NEGOTIATION
A process in which two or more parties exchange goods or services and attempt to agree on the exchange rate for them. There are two general approaches to negotiation: Distributive and Integrative Bargaining.

Distributive Bargaining
A negotiation method in which two parties strive to divide a fixed pool of resources, often money, each party trying to maximize its share of the distribution Distributive bargaining is a fixed-sum game, and the limited resource is often termed a fixed pie. It is also called a zero-sum process because one party loses whatever amount is gained by the other.

INTEGRATIVE BARGAINING
A negotiation strategy in which parties collaborate to find a win-win" solution to their dispute. This strategy focuses on developing mutually beneficial agreements based on the interests of the disputants. Interests include the needs, desires, concerns, and fears important to each side.

Distributive vs. Integrative Bargaining


Bargaining Characteristic AVAILABLE RESOURCES MOTIVATION Distributive Bargaining Fixed amount of resources to be divided Win-Lose Integrative Bargaining Variable amount of resources to be divided Win-Win

INTERESTS

Opposed

Congruent

RELATIONSHIP DURATION

Short term

Long term

NEGOTIATION PROCESS
Preparation and Planning

Definition of Ground Rules

Clarification and Justification

Bargaining and Problem Solving

Closure and Implementation

Preparation and Planning Make sure that your goal stays paramount in your discussions Put your goals in writing and develop a range of outcomes to keep your attention focused. Assess what you think are the other partys goals Once you have gathered your information, use it to develop a strategy.

Definition of Ground Rules During this phase, the parties will exchange their initial proposals or demands. At this stage, you are ready to begin defining with the other party the ground rules and procedures of the negotiation itself.
Clarification and Justification Both you and other party will explain, amplify, clarify and justify your original demands

Bargaining and Problem Solving This is where both party will need to make compromise Closure and Implementation The final step is formalizing the agreement that has been worked out and developing any procedures necessary for implementation and monitoring

Cultural differences in Negotiation


The methods of negotiation vary with culture. Some people may adopt a more direct or simple method of communication, whereas others may adopt a method that is more indirect or complex. Each culture has its own standards, and one behavior that has a certain meaning in a certain culture could be interpreted differently in another.

Cultural factors that influenced Communicative Difficulties


1. 2. 3. 4. 5. 6. 7. 8. Attitude Social structure Cognitive pattern Roles and role interpretation Language Non-verbal expressions Spatial usage and organization Understanding of time

Aspects of Cultural Differences in Negotiation


Definition of Negotiation Selection of Negotiators Rituals of Negotiation Communication Time Risk Tendency Group and Individual Natural Agreement

CONCLUSION
Negotiation can be viewed as a process in which a party wishes to persuade and change the thought s and behaviors of another. When both parties wish to do so, they both need to seek mutual benefits that address their needs and perspectives before they can reach a consensus. Different people have different views, and it is even more difficult to reach an agreement in an international negotiation that involves different cultural backgrounds. The three domains of personal qualities, situational factors, and strategies are very different between different cultures. For example, Americans focus heavily on facts, and they persuade others by using logic. To the Chinese people, however, the mutual relationship between the negotiators is the key to a successful negotiation. This kind of guan-xi (relationship) is different from the Western sense of relationship (Chang, 2001). Therefore, a successful multinational business negotiation begins with understanding the opponents cultural and cognitive patterns.

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