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    Non Probability Sampling

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    malyn1218
    This document discusses nonprobability sampling designs and their major issues. It describes several types of nonprobability samples, including accidental, purposive, expert, quota, snowball, and heterogeneity sampling. For each type, it provides a brief definition and discussion of potential problems, such as lack of evidence for representativeness of the population or issues with proportionality.

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    Non Probability Sampling

    Uploaded by

    malyn1218
    1K views11 pages
    This document discusses nonprobability sampling designs and their major issues. It describes several types of nonprobability samples, including accidental, purposive, expert, quota, snowball, and heterogeneity sampling. For each type, it provides a brief definition and discussion of potential problems, such as lack of evidence for representativeness of the population or issues with proportionality.

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    This document discusses nonprobability sampling designs and their major issues. It describes several types of nonprobability samples, including accidental, purposive, expert, quota, snowball, and heterogeneity sampling. For each type, it provides a brief definition and discussion of potential problems, such as lack of evidence for representativeness of the population or issues with proportionality.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    1K views11 pages

    Non Probability Sampling

    Uploaded by

    malyn1218
    This document discusses nonprobability sampling designs and their major issues. It describes several types of nonprobability samples, including accidental, purposive, expert, quota, snowball, and heterogeneity sampling. For each type, it provides a brief definition and discussion of potential problems, such as lack of evidence for representativeness of the population or issues with proportionality.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 11

    Nonprobability Sampling

    Designs
    Major Issues

    • Likely to misrepresent the


    population
    • May be difficult or impossible to
    detect this misrepresentation
    Types of Nonprobability
    Samples
     Accidental, haphazard,
    convenience
     Modal instance
     Purposive
     Expert
     Quota
     Snowball
     Heterogeneity sampling
    Accidental, Haphazard or
    Convenience Sampling
     “Man on the street”
     College psychology majors
     Available or accessible
    clients
     Volunteer samples
     Problem: No evidence for
    representativeness
    Purposive Sampling

     Might sample several pre-defined


    groups (e.g., the shopping mall
    survey that attempts to identify
    relevant market segments)
     Deliberately sampling an extreme
    group
     Problem: Proportionality
     Problem: Need theory to correctly
    sample an extreme group
    Expert Sampling

     Have a panel of experts make


    a judgment about the
    representativeness of your
    sample.
     Advantage: At least you can
    say that expert judgment
    supports the sampling.
     Problem: The “experts” may
    be wrong.
    Quota Sampling

     Select people nonrandomly


    according to some quotas
     Proportional quota sampling
     Nonproportional quota
    sampling
    Proportional Quota
    Sampling
    • Objective: Represent major
    characteristics of population by
    sampling a proportional amount of
    each. For example, if you know the
    population has 40% women and 60%
    men, you want your sample to meet
    that quota.
    • Problem: How do you pick the
    characteristics? How do you know
    their proportion in population?
    Nonproportional Quota
    Sampling

    • Making sure you have enough


    units from each target group of
    interest (even if not proportional).
    • As with stratified random
    sampling, you might do this to
    assure that you have good
    representation of smaller
    population groups.
    Snowball Sampling

     One person recommends


    another, who recommends
    another, who recommends
    another, etc.
     Good way to identify hard-
    to-reach populations, for
    example, homeless persons
    Heterogeneity Sampling

    • Make sure you include all sectors --


    at least several of everything --
    don't worry about proportions (like
    in quota sampling).
    • Use when one or more people are
    a good proxy for the group, for
    instance, when brainstorming
    issues across stakeholder groups.

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