Business Plan

Business Plan
Darshan Patil Roshan Vichare Ruby Singh Dhawal Shah
We four of us planned to start this business after going through surveys and studies about many egg consumers who are now shifted from the normal egg to protein shake. Our focus was not only Maharashtra but all the egg consumers of India who prefers an added protein over the normal egg. Secondly our focus is on professions like BodyBuilding, Athletes, Actors, Sports persons those who are concentrating on the health. So we are planning the processed egg with High Protein Content to add a taste as well as keeping the muscle growth in mind. According to marketing analysis we found that customer always need something new as well as cost effective options. i. e. Greater Value with lesser cost.
Currently in the market there are two qualities present Layers and Desi keeping this thing in mind we are coming with a new quality of the egg. Introducing our Brand
SP15
3372, Chavata, Old Nashik, Chavata, Nashik email: [email protected] Website: www.sp15.com Contact - 0250-2513905
Introducing our Brand
SP15
SP15
We Nourish People.
The Best Square Meal
Modified Hen eggs High protein Salmonella treated With essential nutrients.
Protein source Hen egg(Normal) Chicken Cottage cheese Fish
Protein content (gm) 5-6.5 6.5 5 6.6
Per 1 Whole 25gms 25gms 25gms
Whey protein is absorbed very fast (in some cases, depending on heating time of the product, about 1hr). Thus, solid protein takes longer to digest and absorb giving you the ability to have a positive nitrogen balance and steady release of Amino Acids.
Whey enters the blood stream very fast, but also leaves very fast.
Use: Layers, White leghorns hen to breed. Genetics Salmonella Treatment
SP15
Step 1- use of Lugols solution Step-2 use of Chlorohexidine + Ethanol + Quaternary Ammonium solution Step 3- Fleming
Only added PROTEINS with no side effects
Hypothetical diet plan of body building professional. If he needs 150gms proteins per day, he has to eat 25eggs i.e. 25*6=150gms But he will need only 10,SP15 eggs,to get 150gms of proteins. i.e. 10*15=150gms
Marketing Strategy Market Segmentation Age Salary Occupational Positioning Targeting
Pre-launch
Announcement Advertisement: Brochures, newspaper, promo cards, gift coupons Promote Exciting First Day of Launch
PostLaunch
In-store promotion Merchandising Discounts & Promotional Offers Advertisement on TV & Newspaper
Percent
Percent Household Size 1 16 38 21 16 10
Gender
Male Female Age Under 18 18-34 35-49 50+ Income 3 18 39 47 36 64
2 3 4 5 Population Density <100,000 100,000-499,999 500,000-1,999,999 2,000,000 or more
21 18 18 44
Under $20K $20K-$34K $35K-$49K $50K-$74K $75K
23 19 23 23 12
Region Northeast North Central South West 33 22 23 23
Source: NFO Research Share of Intake Panel 2011
21
Index
25%
25% 38% 47%
124
20%
24%
50+ 35-49
27% 27% 22% 32%
18-34
120
Under 18
25% 28% 29% 10%

2010 2011 2010
18% 3%
2011
88 29
Total Population
Source: NFO Research Share of Intake Panel 2011
Egg Eating Population
Health conscious people Film Actors Sport persons Body building professional.
LOW COST OF PRODUCT
VALUE
Personal Trainers High Protein Content
Strengths- Support from NECC Weakness- No Opportunities- Large Market Size Threats- Price fluctuation in market, Disease
Land And Building Project cost Financing Projected Income Statement Revenue Assumptions Production Assumption Financial Assumption
Space Requirements Shed Space @ 2 Sq.ft / Bird Store Room Rooms For Guards & workers Pavement/Driveway Total project space required Rent Total Rent
Required (SQ. FT) 10000 64 144 510 10718 1 Re 10718
Project Cost Machinery & equipment Cost Total Fixed Cost Raw Material Inventory Prepaid Bldg. Rent( Total Working Capital Total Project Cost(INITIAL) *12)
Rs. 62000 62000 159614 128616 288320 350230
INITIAL FINANCING Debt Equity 50% 50%
Rs. In actual 175115 175115
Particulars Sales (COGS) G.P (Op. Exp) Op. Profit (Non OP. Exp) NPBT (TAX @ 20%)
Year 1 1510361 (1501526) 8836 (69792) (60956) (156634) (217591) Nil
Year 2 1546687 (1437091) 109595 (72494) 37101 (218451) (181351) Nil
Year 3 2912468 (1750737) 1161731 (68913) 1092818 (260406) 832412 (166344)
NPAT Retained Earnings

Beginning of Year End of year
(217591) Nil (217591)
(181351) (217591) (398941)
666068 (398941) 267127
Number. of eggs laid/Bird/Month (Dozens) Availability of Eggs in Year 1 (Months)
2 7.5
Production Capacity in Year 1 (Dozens) 71250
Eggs selling price (per Dozen)

Birds selling price Litter selling price (per Flock) Feed Bags selling price (in Rs) Sales price growth rate
21
20 1500 5 10%
Administrative overhead (%of Sales) Raw material price growth rate DOC Cost (Day Old Chicks) Weight of Feed Bag(Kg) Feed Cost/Bag
0.5% 5% 20 50 518
Rearing Period Feed Consumption/Bird/Month(Kg) Rearing Period Cost of Feed/Bird/Month

Laying Period Feed Consumption/Bird/Month(Kg) Laying Period Cost of Feed/Bird/Month Vaccination Cost per Bird Spray Cost per Flock Litter Cost per Flock Electricity Expense per Month Pre-paid building Rent (Months)
1.33 13.78
2.7 27.97 3 1250 2500 2000 12
Maximum Capacity Utilization Number of Birds per Flock Number of Flocks per Year Total Mortality Rate Mortality Rate (Rearing Period) Mortality Rate (Laying Period) Total Mortality Loss (Birds) Total number of Birds Laying Eggs Length of Rearing Period (Months)
100% 5000 1 5% 3% 2% 250 4750 4.5
Length of Laying Period (Months) Lag time between the Flock(Weeks)
12 2
Project life (Years) Debt Equity Interest rate on long-term debt Interest rate on short term debt Debt tenure (Years) Minimum Cash Balance Economy Growth Rate
10 50% 50% 16% 16% 5 10000 10%
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Business Plan

Darshan Patil Roshan Vichare Ruby Singh Dhawal Shah

Introducing our Brand

The Best Square Meal

Protein source Hen egg(Normal) Chicken Cottage cheese Fish

Protein content (gm) 5-6.5 6.5 5 6.6

Per 1 Whole 25gms 25gms 25gms

Use: Layers, White leghorns hen to breed. Genetics Salmonella Treatment

Only added PROTEINS with no side effects

Marketing Strategy Market Segmentation Age Salary Occupational Positioning Targeting

Percent Household Size 1 16 38 21 16 10

2 3 4 5 Population Density <100,000 100,000-499,999 500,000-1,999,999 2,000,000 or more

Under $20K $20K-$34K $35K-$49K $50K-$74K $75K

Region Northeast North Central South West 33 22 23 23

Source: NFO Research Share of Intake Panel 2011

25% 38% 47%

27% 27% 22% 32%

25% 28% 29% 10%

Egg Eating Population

LOW COST OF PRODUCT

Required (SQ. FT) 10000 64 144 510 10718 1 Re 10718

Rs. 62000 62000 159614 128616 288320 350230

INITIAL FINANCING Debt Equity 50% 50%

Rs. In actual 175115 175115

Year 1 1510361 (1501526) 8836 (69792) (60956) (156634) (217591) Nil

Year 2 1546687 (1437091) 109595 (72494) 37101 (218451) (181351) Nil

Year 3 2912468 (1750737) 1161731 (68913) 1092818 (260406) 832412 (166344)

NPAT Retained Earnings

(217591) Nil (217591)

(181351) (217591) (398941)

666068 (398941) 267127

Number. of eggs laid/Bird/Month (Dozens) Availability of Eggs in Year 1 (Months)

Production Capacity in Year 1 (Dozens) 71250

Eggs selling price (per Dozen)

Rearing Period Feed Consumption/Bird/Month(Kg) Rearing Period Cost of Feed/Bird/Month

100% 5000 1 5% 3% 2% 250 4750 4.5

Length of Laying Period (Months) Lag time between the Flock(Weeks)

10 50% 50% 16% 16% 5 10000 10%

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