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    Introduction To Corporate Entrepreneurship by WT

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    Wilfred Tham
    This document provides an overview of entrepreneurship and corporate entrepreneurship (CE). It defines CE as innovative, risk-taking, and proactive actions within an organization to pursue new opportunities and competitive advantage. The key aspects of CE discussed include its principle types, dimensions of capability, innovation process models, frameworks to promote it, potential benefits and barriers, and critical success factors.

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    Introduction To Corporate Entrepreneurship by WT

    Uploaded by

    Wilfred Tham
    220 views14 pages
    This document provides an overview of entrepreneurship and corporate entrepreneurship (CE). It defines CE as innovative, risk-taking, and proactive actions within an organization to pursue new opportunities and competitive advantage. The key aspects of CE discussed include its principle types, dimensions of capability, innovation process models, frameworks to promote it, potential benefits and barriers, and critical success factors.

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    Introduction to Corporate Entrepreneurship by WT

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    This document provides an overview of entrepreneurship and corporate entrepreneurship (CE). It defines CE as innovative, risk-taking, and proactive actions within an organization to pursue new opportunities and competitive advantage. The key aspects of CE discussed include its principle types, dimensions of capability, innovation process models, frameworks to promote it, potential benefits and barriers, and critical success factors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    220 views14 pages

    Introduction To Corporate Entrepreneurship by WT

    Uploaded by

    Wilfred Tham
    This document provides an overview of entrepreneurship and corporate entrepreneurship (CE). It defines CE as innovative, risk-taking, and proactive actions within an organization to pursue new opportunities and competitive advantage. The key aspects of CE discussed include its principle types, dimensions of capability, innovation process models, frameworks to promote it, potential benefits and barriers, and critical success factors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 14

    Overview of Entrepreneurship

    Entrepreneurship
    Is the process and application to drive the creation and development of new and creative ideas (Frederick and Kuratko 2010) Is about changes and understanding uncertainty to identify new opportunities (Alizadeh 2012) Is about adaptation to customers needs and demands through new product and process innovation Is about creative and innovative proposition to pursuit business growth and competitiveness

    Evolution of Entrepreneurship

    Defining CE

    What about Corporate Entrepreneurship?


    Corporate Entrepreneurship (CE) is
    the total process whereby organisations act in innovative, risk-taking and proactive ways (Bouchard 2001);
    to instigates renewal or innovation within the

    organisation to develop within the organisation, its internal markets through entrepreneurial thinking to leverage on innovative talents to identify new potential business or venture within the organisation to ensure change, growth and innovation are achieved within an organisation in pursuit of competitive advantage to diversify through internal development

    Corporate Entrepreneurship

    Principle Types of CE

    Creation of new business within an existing organisation Exploitation of existing competencies Creation of new wealth Eg. Samsung

    Transformation or renewal of activities or ideas within an existing organisation Motivation to employees to exploit entrepreneurial opportunities Eg. Finance Company

    Transformation and changing the rules of competition within the industry with something significantly different Eg. Toyota

    Dimensions of CE Capability
    Innovativeness
    Creation of new domains Identification of capability and capacity Differentiation from competitors Commercialisation, implementation and modification

    RiskRisk - Taking
    Exploitation of opportunities Mitigation of risks Application of testing and trials Calculation of risks

    ProPro - Activeness
    Action orientation with execution Assertion of underlying attributes Conceptualisation of competitive orientation Anticipation of future demand

    Source: Scheepers, MJ, Hough, J & Bloom, JZ 2008, Nurturing the corporate entrepreneurship capability, Southern African Business Review, vol. 12, no. 3 , pp. 50-75.

    CE Innovative Process Models


    Simple, linear, step-wise models showing progression from discovery through to the commercialisation of a new product

    Simple, linear, sequential models that focus on the marketplace

    Sequential models with distinct but interacting stages

    Models show an increase in integration between functions and between other companies

    Models include fully integrated parallel development

    Source: Rothwell, R 1992, Developments towards the fifth generation model of innovation, Technology Analysis and Strategic Management, vol. 4 no. 1, pp. 73-6.

    Framework of Promoting CE
    Understanding Entrepreneurship & CE Understanding Behavourial Aspects Managing CE Selecting Opportunity

    Organise
    Identifying Venture Organising Venture Controlling Venture Internal Politics

    Developing Business Plan Compensating Corporate Entrepreneurs Funding Implementing

    Manage

    Operate

    Source : Hisrich, RD & Kearney, C 2011, Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirits Throughout Your Company, McGraw-Hill, New York.

    Benefits of CE

    Barriers of CE

    Threat Risk Reluctance

    Management Commitment Information flow Specialist Cost

    Success Factors
    Organisational Leadership Employee Involvement Organisational Culture

    Resource Availability

    Organisational Structure

    Reward Systems

    Internal Processes

    Summary
    Entrepreneurship & Corporate Entrepreneurship Principle Types of CE Dimensions of CE Capability CE Innovation Process Models Framework of CE Benefits of CE Barriers of CE Success Factors of CE

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