Entrepreneurship

Donald F. Kuratko

Corporate Entrepreneurship
Chapter#3
Chapter Objectives
1. To understand the entrepreneurial mindset in organizations

2. To illustrate the need for entrepreneurial thinking in organizations

3. To define the term “corporate entrepreneurship”

4. To describe the corporate obstacles preventing innovation

within corporations
5. To highlight the considerations involved in reengineering
corporate thinking
6. To describe the specific elements of a corporate entrepreneurial
strategy
7. To examine the methods of developing managers for corporate
entrepreneurship
8. To illustrate the interactive process of corporate entrepreneurship

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 Corporate Entrepreneurship

 Activities that receive organizational

sanction (approval, authority) and
resource commitments for the purpose
of innovative results.

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 The Entrepreneurial Mindset in Organizations
• Factors in the emergence of the entrepreneurial
economy:
 The rapid evolution of knowledge and technology
promoted high-tech entrepreneurial start-ups.
 Demographic trends adding fuel to the proliferation of
newly developing ventures.
 The venture capital market became an effective
funding mechanism.
 industry began to learn how to manage
entrepreneurship.

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Reengineering Corporate Thinking
• Steps that will help innovative people to develop
an entrepreneurial mindset:
1. Set explicit goals.
2. Create a system of feedback and positive
reinforcement.
3. Emphasize individual responsibility.
4. Give rewards based on results.
5. Do not punish failures.

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Assessing Support for Innovation
• Does the firm encourage entrepreneurial thinking?
• Does the firm provide ways for innovators to stay with
their ideas?
• Are people permitted to do the job in their own way, or
are they constantly stopping to explain their actions and
ask for permission?
• Has the firm evolved quick and informal ways to access
the resources to try new ideas?
• Has the firm developed ways to manage many small and
experimental innovations?

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Assessing Support for Innovation

• Is the system set up to encourage risk taking and to

tolerate mistakes?
• Are people in your company more concerned with new
ideas or with defending their turf?
• How easy is it to form functionally complete,
autonomous teams in the firm’s corporate environment?

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 Rules for an Innovative Environment
1. Encourage action.
2. Use informal meetings whenever possible.
3. Tolerate failure and use it as a learning experience.
4. Persist in getting an idea to market.
5. Reward innovation for innovation’s sake.
6. Plan the physical layout of the enterprise to encourage informal
communication.
7. Expect clever bootlegging ideas (copy of a copyright product, an
illegal trader of goods, stealing) —secretly working on new ideas on
company time as well as personal time.
8. Put people on small teams for future-oriented projects.
9. Encourage personnel to circumvent (avoid) rigid procedures and
bureaucratic red tape.
10. Reward and promote innovative personnel.
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 Encouraging an Intrapreneurial Environment

• Steps to help restructure corporate thinking and

encourage an intrapreneurial environment:

1. Early identification of potential intrapreneurs

2. Top management sponsorship of intrapreneurial projects
3. Creation of both diversity and order in strategic activities
4. Promotion of intrapreneurship through experimentation
5. Development of collaboration between intrapreneurial
participants and the organization at large

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Benefits of an Entrepreneurial Philosophy

• Leads to the development of new products and

services and helps the organization expand and
grow.
• Creates a work force that can help the enterprise
maintain its competitive posture.
• Promotes a climate conducive to high achievers
and helps the enterprise motivate and keep its
best people.

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The Corporate Entrepreneurship Process

Strategic Corporate
Innovation
Renewal Venturing

Corporate
Entrepreneurship

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Definition of Corporate Entrepreneurship

 Activities that receive organizational sanction and resource

commitments for the purpose of innovative results.

 A process whereby an individual or a group of individuals,

in association with an existing organization, creates a new
organization or to stimulate renewal or innovation within the
organization.

 A process that can facilitate firms’ efforts to innovate

constantly and cope effectively with the competitive
realities.

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The Need for Corporate Entrepreneuring
• Rapid growth in the number of new and sophisticated
competitors
• Sense of distrust in the traditional methods of corporate
management
• Departure of some of the best and brightest people from
corporations to become small business entrepreneurs
• International competition

• Downsizing of major corporations

• An overall desire to improve efficiency and productivity

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Successful Innovative Companies
• Factors in large corporations that are successful
innovators:
 Atmosphere and vision
 Orientation to the market
 Small, flat organizations
 Multiple approaches
 Interactive learning

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Skunkworks:

• Every highly innovative enterprise uses groups

that function outside traditional lines of
authority. This eliminates bureaucracy, permits
rapid turnaround, and instills a high level of
group identity and loyalty.

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Corporate Entrepreneurship Strategy

 A vision-directed, organization-wide reliance on

entrepreneurial behavior that purposefully and continuously
renew or restore the organization and shapes the scope of its
operations through the recognition and utilization of
entrepreneurial opportunity.

 It requires the creation of congruence between the

entrepreneurial vision of the organization’s leaders and the
entrepreneurial actions of those throughout the organization.

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 Model of the Corporate Entrepreneurship
Strategy Process
• Corporate entrepreneurship strategy is manifested
through the presence of three elements:

 An entrepreneurial strategic vision

 A proentrepreneurship organizational architecture
 Entrepreneurial processes and behavior as exhibited
across the organizational hierarchy.

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 Model of the Corporate Entrepreneurship
Strategy Process
• Linkages in the model:

1. Individual entrepreneurial cognitions of the organization’s members

2. External environmental conditions that invite entrepreneurial activity
3. Top management’s entrepreneurial strategic vision for the firm
4. Organizational architectures that encourage entrepreneurial processes
and behavior
5. The entrepreneurial processes that are reflected in entrepreneurial
behavior
6. Organizational outcomes resulting from entrepreneurial actions.

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 Conceptualizing a Corporate
Entrepreneurial Strategy

• Critical steps of a corporate entrepreneurial strategy:

 Developing the vision

 Encouraging innovation
 Structuring for an intrapreneurial climate
 Developing individual managers for corporate
entrepreneurship
 Developing venture teams.
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Shared Vision

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Types of Innovation
• Radical Innovation
 The launching of inaugural (opening) breakthroughs.
 These innovations take experimentation and
determined vision, which are not necessarily managed
but must be recognized and nurtured.
• Incremental Innovation
 The systematic evolution of a product or service into
newer or larger markets.
 Many times the incremental innovation will take over
after a radical innovation introduces a breakthrough.

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Radical or Incremental?

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 Developing and Supporting Radical and Incremental
Innovation
Radical Incremental

Stimulate through challenges and puzzles. Set systematic goals and deadlines.

Remove budgetary and deadline constraints when Stimulate through competitive pressures.
possible.

Encourage technical education and exposure Encourage technical education and exposure
to customers. to customers.

Allow technical sharing and brainstorming Hold weekly meetings that include
sessions. key management and marketing staff.

Give personal attention—develop relationships of Delegate more responsibility.

trust.

Encourage praise from outside parties. Set clear financial rewards for meeting goals
and deadlines.

Have flexible funds for opportunities that arise.

Reward with freedom and capital for new projects
and interests.

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 Table
Objectives and Programs for Venture Development

Objectives Programs

Make sure that current systems, structures, Reduce unnecessary bureaucracy, and
and practices do not stop flexibility and fast encourage communication across
action needed for innovation. departments and functions.

Provide the incentives and tools for Use internal “venture capital” and special
intrapreneurial projects. project budgets. (This money has been
termed intracapital to signify a special fund
for intrapreneurial projects.) Allow
discretionary time (judgment/idea) for
projects.

Seek synergies across business areas so new Encourage joint projects and ventures
opportunities are discovered in new among divisions, departments, and
combinations. companies. Allow and encourage employees
to discuss and brainstorm new ideas.
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 3M’s Innovation Rules

• Don’t kill a project

• Tolerate failure
• Keep divisions small
• Motivate the champions
• Stay close to the customer
• Share the wealth

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 Structuring for a Corporate Entrepreneurial
Environment

• Reestablishing the drive to innovate:

 Invest heavily in entrepreneurial activities that allow
new ideas to flourish in an innovative environment.
 Provide nurturing and information-sharing activities.
 Employee perception of an innovative environment is
critical.
• Corporate Venturing
 Institutionalizing the process of embracing the goal of
growth through development of innovative products,
processes, and technologies with an emphasis on
long-term prosperity.
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Figure
Intrapreneurial Development: Joint Function of Individual and
Organizational Factors

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Preparing for Failure
• “Learning from Failure”
 Recognizing the importance of managing the grief
process that occurs from project failure.
 Understanding how organizational routines and rituals
are likely to influence the grief recovery.
 Ensuring that the organization’s social support system
can encourage greater learning, foster motivational
outcomes, and increase coping self-efficacy in
affected individuals.

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Developing Individual Managers
for Corporate Entrepreneurship
• Corporate Entrepreneurship Training Program

1. The Breakthrough Experience

2. Breakthrough Thinking
3. Idea Acceleration Process
4. Barriers and Facilitators to Innovative Thinking
5. Sustaining Breakthrough Teams
6. The Breakthrough Plan

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Corporate Entrepreneurship
Assessment Instrument (CEAI)
• Key Internal Climate Factors in an Organization’s
Readiness for Entrepreneurial Activity
 Management support
 Autonomy/work discretion
 Rewards/reinforcement
 Time availability
 Internal organizational boundaries

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Facilitating Corporate Entrepreneurial Behavior
• Organizations foster entrepreneurial behavior by:
 Encouraging—not mandating—innovative activity
 Human resource policies for “selected rotation”
 Committing to projects long enough for momentum to
occur.

• Rewarding Entrepreneurship:
 Allow inventor to take charge of the new venture
 Grant discretionary time to work on future projects
 Make intracapital available for future research ideas

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 Table
Corporate Innovator’s Commandments
1. Come to work each day willing to give up your job for the innovation.
2. Circumvent any bureaucratic orders aimed at stopping your innovation.
3. Ignore your job description, do any job needed to make your innovation
work.
4. Build a spirited innovation team that has the “fire” to make it happen.
5. Keep your innovation “underground” until it is prepared for
demonstration to the corporate management.
6. Find a key upper level manager who believes in you and your ideas
and will serve as a sponsor to your innovation.
7. Permission is rarely granted in organizations, thus always seek
forgiveness for the “ignorance” of the rules that you will display.
8. Always be realistic about the ways to achieve the innovation goals.
9. Share the glory of the accomplishments with everyone on the team.
10. Convey the innovation’s vision through a strong venture plan.
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Sustaining Corporate Entrepreneurship
• Sustained Corporate Entrepreneurship Model
 Based on theoretical foundations from previous
strategy and entrepreneurship research.
 Considers the comparisons made at the individual and
organizational level on organizational outcomes, both
perceived and real, that influence the continuation of
the entrepreneurial activity.
 Transformational trigger
• Something external or internal to the company that initiates
the need for strategic adaptation or change.

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Developing Innovative (I) Teams
• Innovative (I) Team
 A semi-autonomous self-directing, self-managing,
high-performing group of two or more people who
formally create and share the ownership of a new
organization.
 The leader is called a “product champion” or an
“corporate entrepreneur.”
• Collective Entrepreneurship
 Individual skills are integrated into a group; this
collective capacity to innovate becomes something
greater than the sum of its parts.

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Figure
A Model of Sustained Corporate Entrepreneurship

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Corporate Entrepreneurship at IBM
• Emerging Business Opportunity (EBO)
Program’s Key Rules:
 Think big . . . really big.
 Bring in the A-team.
 Start small.
 Establish unique measurement techniques.

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Key Terms and Concepts
• bootlegging • entrepreneurial economy
• champion • incremental innovation
• collective • innovation (I) team
entrepreneurship • interactive learning
• corporate • intracapital
entrepreneurship • intrapreneurship
• Corporate
• radical innovation
Entrepreneurship
• intrapreneurship
Assessment Instrument
(CEAI) • skunkworks
• corporate venturing • top management support

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